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Black Friday

Ready For Green Wednesday – The Fresh Toast



Cyber Monday and Black Friday aren’t the only big holidays for fans of marijuana – hello Green Wednesday

Up until around 2010, Black Friday was the mega shopping day of the year.  It was a combination of festive cheer, mega deals and, at times, a MMA brawl.  Stories emerged of fights and chaos as shoppers rushed to get the best prices. Then online shopping soared and Cyber Monday became a rival for gift purchases and deals to be had.  But are you ready for Green Wednesday? Yes, Green Wednesday is when the cannabis industry goes wild.

To be fair, Green Wednesday is the third biggest marijuana shopping day of the year….behind 4/20 and Black Friday (right?).  BDSA, a leading cannabis data analyst company shared this information about consumer trends.

assorted-color gift boxes

“Green Wednesday and Black Friday consistently experience the highest surge in cannabis sales of any holiday, other than 420,” said Brendan Mitchel-Chesebro, analyst at BDSA. “These insights are important for retailers looking to optimize their holiday strategies. By preparing for increased foot traffic with increased staff and an ample supply of popular products instead of leaning into promotions, retailers will win with consumers this holiday season.”

Marijuana is following a trend. The third biggest alcohol day of the year, meanwhile, was the day before Thanksgiving. It has been nicknamed “Drinksgiving” or “Blackout Wednesday,” and is becoming an increasingly popular drinking holiday. Poughkeepsie, Boston, Houston, Portland, OR, and Wichita, KS excel in this new holiday.

Green Wednesday can see an over 40% increase in sales for the day.  If you want to bring something unique to Friendsgiving or Thanksgiving, you can always bring an infused canned turkey gravy. Yes, there are such things.  But the most popular, by far according to BDSA, are gummies.  The perfect hostess gift if you know they enjoy a little chill time.

RELATED: People Who Use Weed Also Do More Of Another Fun Thing

Not only is there a rush to purchase, some dispensaries offer deals – always a plus during the holiday season. To maximize your chance for value, sign up for your favorite dispensary email, talk to the budtender leading up the Green Wednesday and be open to trying new things.

As you get ready for Green Wednesday, have a great chill Thanksgiving

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Marijuana Industry Gobbled Up HUGE Holiday Sales




The marijuana industry is receiving some good news – Thanksgiving marijuana sales were good, record breaking good. This follows the trend of the cannabis mainstreaming and the majority of American being “over” the cannabis stigma and are ok with the use of legal weed. Well, with over 50% of the country having access to legal cannabis and the marijuana industry gobbled up huge holiday sales.

Almost 90% of the country believes marijuana should be legal in some form. And there is a generational shift in the approach to alcohol and marijuana. Gen Z turning away from drinking and embracing the healthier weed. An example of the culture shift is in recently recreational legal Michigan. In their first year, marijuana sales will likely surpass $3 billion, helped by record-breaking July and a very robust holiday season.  This is above their expectations and cannabis tax revenue overtook alcohol income for the state.


RELATED: Science Says Medical Marijuana Improves Quality Of Life

In a clear example of public sentiment, BDSA, a leading data analyst company who covers cannabis released their Thanksgiving week sales.  Comparing same 7 holiday days of 2022 to 2023 and they saw an average of a 19% increase year over year.  it seems gummies are the new champagne or whiskey of the holiday season

Photo by Hans via Pixabay

What is especially interesting is the Wednesday before Thanksgiving and “Black Friday” are two of the biggest alcohol and weed days of the year.  In fact, the Wednesday before is called “Green Wednesday in the cannabis industry and “Drinksgiving” in the alcohol industry.  Sales for those days are higher.  In the weed industry it can be up to 50% higher.  The BDSA data shows it up with 19% above last year 66% increase which is a huge two year increase.

Driving the big increase is an increase in edibles, primarily gummies which saw an increase of 21% year over year. They are the most common way people consume marijuana with nearly 49% of people saying it is their primary way of using cannabis.

RELATED: How To Be Discreet When Using Weed

Another perk for consumers is the average cost was 3% cheaper than last year, which was an added bonus. Edibles were on average 8% less expensive.  Customers at dispensaries are similar to customers at liquor/grocery stores and respond to pricing.

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