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Alcohol Industry Takes Big Gulps Of Marijuana Businesses

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The good news is soon when you can kick back and consume marijuana you can still be supporting your favorite beer company.  The trend of alcohol companies jumping into the marijuana industry continues (with one major exception) and makes sense.  Legal cannabis sales (recreational and medical) were roughly $11 billion in 2022, roughly falling between the sales of Starbucks ($13 billion) and Subway ($10 billion).  Recent study shows it is about a 10th of size of the beer market and less than half the size of the craft beer industry.

Like Coca Cola saw bottled water as a revenue expansion, alcohol sees the same for marijuana.  While for cannabis start ups and some existing brands this might be seen as a threat, for the consumer – this only has upsides.

As the cannabis industry strives toward federal legalization, they are struggling to convince Congress.  But major booze companies now having a bigger stake in tapping the potential cannabis market, they can use their massive influence in Congress way more and way quicker than a stand-alone weed companies.

cannabis cocktail
Photo by viennetta/Getty Images

Marijuana legalization is associated with increased use of alcohol, a new study published in JAMA Health Forum revealed. The startling new evidence contradicts prior research that showed that cannabis legalization did lead to more marijuana consumption, but also decreased the use of alcohol. This only helps alcohol increase profit margins.

Heineken, Molson Coors, Pabst and Constellation Brands have all invested heavily and for good reason.  Beverage companies know how to sell directly to consumers (grocery, convince stores, etc), know how distribute to bigger sites (concerts, hotels, events, sports). and they know how to reach millions of people every hour (restaurants).  They have walked hand in hand with politicians and produced billions in profits spread across a variety of partners.

RELATED: Americans Are Choosing Marijuana Over Alcohol

Another upside is consumer trust alcohol for a steady same taste and effect experience no matter the location or time of year.  There is a reason Bud Light is the number one selling booze brand in the US, customers expect uniformity from Key West, Florida to Mountlake Terrence, Washington.

RELATED: Is Cannabis A Threat To Alcohol Sales? It’s Complicated But Here’s What The Experts Say

Currently, one major exception is the failed experiment between juggernaut Anheuser-Busch InBev and Tilray.  Tilray and it’s founders desperately want to be the leader in the cannabis industry but continues to struggle with product delivery and more.



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How Cannabis Can Help You During Lent

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Even a planned sacrifice can use a little help, here is how marijuana can help you during Lent

Today is Ash Wednesday and the start of Lent. This time is observed in many Christian traditions, including Catholic, Lutheran, Moravian, Anglican, United Protestant, and Orthodox. It is usually a 40-day period, which echoes the time Jesus spent fasting in the desert. The time is thought to symbolize testing, trial, and renewal. In addition to donating time, talent and treasure along with self reflection, the true believer believes you should give us something you love. For some it is wine or alcohol, for others it could be more.Here is how cannabis can help you during Lent.

RELAETD: Is GERD Helped By Cannabis

Cannabis use during Lent, a traditional Christian period of fasting and spiritual reflection, is a complex and controversial topic requiring careful consideration. While some may view cannabis as incompatible with Lenten practices, others argue it can potentially aid in spiritual growth and personal reflection when used mindfully. Done correctly, it can help you reach your goals.

Studies suggest cannabis can be used as a replacement for alcohol and can improve overall health. It offers a range of benefits for those seeking to reduce or eliminate their alcohol consumption. CBD and THC drops are becoming popular substitutes, providing natural relaxation without the negative side effects associated with drinking. Unlike alcohol, which can lead to dehydration, impaired judgment, and potential long-term health risks, cannabis promotes relaxation and improved sleep quality without causing hangovers.

Studies suggest cannabis may help individuals maintain alcohol abstinence, with some patients reporting it as an effective substitute. The trend of replacing alcohol with cannabis is growing, with daily cannabis use surpassing daily alcohol use in the United States for the first time. Cannabis-infused beverages are also on the rise, offering a diverse range of options for those looking to socialize without alcohol.

In addition, many adherents of Lent are older, and a key benefit of cannabis is relief. For those dealing with chronic pain or anxiety, cannabis may offer relief without breaking Lenten commitments to abstain from other substances. Medical marijuana users have reported significant improvements in quality of life, pain levels, and overall functioning. This could allow individuals to focus more deeply on their spiritual practices without being hindered by physical discomfort.

Part of the  sacrifice is to reflect on the spiritual journey. Cannabis can promote introspection and heightened awareness, which aligns with Lenten goals of self-examination and spiritual growth. However, it’s crucial to approach this mindfully and avoid using cannabis as an escape or distraction from the purpose of Lent.



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The Best Easy Super Bowl Cocktails

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Ready to get your game on with these Super Bowl cocktails?

It is the finale to the football season and a good chunk of the population tunes in to watch the Super Bowl. Alone, with a few friends or a full on party…it is a festive occasions (at least until the 4th quarter in a tight game) and people enjoy a beverage.  The Super Bowl is a drinking day for most viewers.  As you settle into the 59th annual game, try the best Super Bowl cocktails.

RELATED: Beer Sales Flatten Thanks To Marijuana

Creole Bloody Mary

In a nod to the host city New Orleans, a Creole Bloody Mary is the best to pre-func and get right to start watching the game! This is a flavorful way to start the day.

Ingredients

  • 3/4 cup vodka
  • 4-1/2 cups chilled tomato juice
  • 2 tablespoons lime juice
  • 1 tablespoon Worcestershire sauce
  • 4-6 dashes Tabasco hot sauce
  • Salt and black pepper
  • Celery for garnish

Create

  1. Fill shaker with ice
  2. Combine vodka, juices, Worcestershire, salt, pepper and hot sauce in shaker
  3. Strain and pour in a tall glass with ice
  4. Garnish with celery stick

Super Bowl Julep

The nice thing about the Super Bowl is you can enjoy day drinking. While a Mint Julep is the drink of the Kentucky Derby, it is refreshing enough for morning football drinking. Plus it is good for the throat after all the cheering.

Ingredients

  • 4 sprigs of mint
  • 1 teaspoon of powdered sugar
  • 2 teaspoons of water
  • 2 oz. bourbon
  • Fresh mint sprig, for garnish

Create

  1. Muddle the mint, the sugar and the water in a cup
  2. Add the bourbon and stir gently
  3. Fill a glass to the top with finely crushed ice, add the julep mix and garnish with mint

FYI, an ounce of mint simple syrup can be substituted for the mint/sugar/water mixture

Perfect Stormy

Why not combine the classic beer with the cocktail.  Mix it up and enjoy this drink…rich in flavor and filling enough you don’t have too many over the course of the game.

2 oz amber rum

1 oz egg white

1 oz fresh lime juice

¾ oz ginger simple syrup

3 dashes Scrappy’s lime bitters

4 oz light beer

Glass: Highball tumbler/Collins glas

Create

  1. Dry shake all ingredients except the beer
  2. Add ice and shake
  3. Double strain into a collins glass with ice
  4. Top up with beer

RELATED: Rainy Weather Cocktails

Gatorade Margarita

Everyone knows hydration is important when plays sports. It is also important for fans, especially if they are celebrating.  Gatorade is part of the football culture, dive in with this take on a classic cocktail.

Ingredients

Create

  1. Mix the sugar and salt in a shallow dish
  2. Wet the rims of 4 to 6 rocks glasses with water and then dip in the sugar-salt mixture to coat
  3. Combine the sports drink, limeade concentrate, tequila and blue curacao in a large pitcher and stir
  4. Fill the rocks glasses with ice
  5. Pour the margarita into the glass
  6. Garnish each with an orange slice

Fourth Quarter Rum Countdown

When the fourth quarter hits, it can be a focus time, keep it simple with this classic drink.  Quick to prepare, refreshing to drink and the soda is a little caffeine boost after tailgating.

Ingredients

  • 1 1/2 oz Bacardi Superior rum
  • 3 oz cola
  • Lime for garnish

Create

  1. Fill a highball glass with ice
  2. Pour in a good rum
  3. Add the chilled cola, stir
  4. Garnish with lime



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The Best Easy Super Bowl Cocktails

Published

on

By


Ready to get your game on with these Super Bowl cocktails?

It is the finale to the football season and a good chunk of the population tunes in to watch the Super Bowl. Alone, with a few friends or a full on party…it is a festive occasions (at least until the 4th quarter in a tight game) and people enjoy a beverage.  The Super Bowl is a drinking day for most viewers.  As you settle into the 59th annual game, try the best Super Bowl cocktails.

RELATED: Beer Sales Flatten Thanks To Marijuana

Creole Bloody Mary

In a nod to the host city New Orleans, a Creole Bloody Mary is the best to pre-func and get right to start watching the game! This is a flavorful way to start the day.

Ingredients

  • 3/4 cup vodka
  • 4-1/2 cups chilled tomato juice
  • 2 tablespoons lime juice
  • 1 tablespoon Worcestershire sauce
  • 4-6 dashes Tabasco hot sauce
  • Salt and black pepper
  • Celery for garnish

Create

  1. Fill shaker with ice
  2. Combine vodka, juices, Worcestershire, salt, pepper and hot sauce in shaker
  3. Strain and pour in a tall glass with ice
  4. Garnish with celery stick

Super Bowl Julep

The nice thing about the Super Bowl is you can enjoy day drinking. While a Mint Julep is the drink of the Kentucky Derby, it is refreshing enough for morning football drinking. Plus it is good for the throat after all the cheering.

Ingredients

  • 4 sprigs of mint
  • 1 teaspoon of powdered sugar
  • 2 teaspoons of water
  • 2 oz. bourbon
  • Fresh mint sprig, for garnish

Create

  1. Muddle the mint, the sugar and the water in a cup
  2. Add the bourbon and stir gently
  3. Fill a glass to the top with finely crushed ice, add the julep mix and garnish with mint

FYI, an ounce of mint simple syrup can be substituted for the mint/sugar/water mixture

Perfect Stormy

Why not combine the classic beer with the cocktail.  Mix it up and enjoy this drink…rich in flavor and filling enough you don’t have too many over the course of the game.

2 oz amber rum

1 oz egg white

1 oz fresh lime juice

¾ oz ginger simple syrup

3 dashes Scrappy’s lime bitters

4 oz light beer

Glass: Highball tumbler/Collins glas

Create

  1. Dry shake all ingredients except the beer
  2. Add ice and shake
  3. Double strain into a collins glass with ice
  4. Top up with beer

RELATED: Rainy Weather Cocktails

Gatorade Margarita

Everyone knows hydration is important when plays sports. It is also important for fans, especially if they are celebrating.  Gatorade is part of the football culture, dive in with this take on a classic cocktail.

Ingredients

Create

  1. Mix the sugar and salt in a shallow dish
  2. Wet the rims of 4 to 6 rocks glasses with water and then dip in the sugar-salt mixture to coat
  3. Combine the sports drink, limeade concentrate, tequila and blue curacao in a large pitcher and stir
  4. Fill the rocks glasses with ice
  5. Pour the margarita into the glass
  6. Garnish each with an orange slice

Fourth Quarter Rum Countdown

When the fourth quarter hits, it can be a focus time, keep it simple with this classic drink.  Quick to prepare, refreshing to drink and the soda is a little caffeine boost after tailgating.

Ingredients

  • 1 1/2 oz Bacardi Superior rum
  • 3 oz cola
  • Lime for garnish

Create

  1. Fill a highball glass with ice
  2. Pour in a good rum
  3. Add the chilled cola, stir
  4. Garnish with lime



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