Connect with us

Cannabis News

Beer Industry Trade Group Calls Out Hemp THC Sector’s ‘Bad Actors’ For Allegedly Marketing To Children

Published

6 months ago

on

“You’ll never see a beer ad featuring Santa Claus or the Easter Bunny.”

By Ana Radelat, MinnPost

The US beer industry is targeting makers of THC-infused drinks and edibles in a campaign that could have repercussions in Minnesota, the state that sparked a national explosion in sales of hemp-derived beverages.

The beer industry, which has seen declining sales — especially among younger consumers — has joined the marijuana industry. in seeking federal rule of THC-infused beverages, currently regulated only by state laws.

Minnesota Attorney General Keith Ellison (D) recently shocked the hemp and THC beverage industries when he signed a letter to Congressional leaders with 38 other state attorneys general asking Congress to clarify the federal definition of hemp.

the letter said that “bad actors” have taken advantage of a “loophole” in the 2018 Farm Bill that allowed the sale of potent, unregulated THC products that pose a threat to the general public and children in particular.

“Unless Congress acts, this gross distortion of the hemp provision in the 2018 Farm Bill will continue to fuel the rapid growth of an underserved industry that threatens public health and safety and undermines law enforcement nationwide,” the letter said.

At a recent Semafor-sponsored conference, Brian Crawford, CEO of the Beer Institute, a trade association that advocates for the industry, said beer is heavily regulated by federal agencies. He said brewers are subject to marketing, advertising and labeling regulations and must seek federal approval for their formulas.

Age restrictions are also strictly enforced, Crawford said, and the sale of beer to those under 21 is prohibited.

However, Crawford said there are no federal restrictions on THC-infused products. He said these “bad actors” in the THC drink and gummy industries are packaging and marketing products that appeal to children, including THC Nerd candies, which are ultra-high-potency THC edibles.

“You’ll never see a beer ad featuring Santa Claus or the Easter Bunny,” Crawford said.

“Natural Social Tonic”

An amendment passed in the House Agriculture Committee last year as a major Farm Bill consideration would change the federal definition of legal hemp to include only “natural, derived and non-intoxicating cannabinoids.”

This means that any cannabinoid manufactured outside of the hemp plant would be outlawed, criminalizing the production of hemp-based gummies, drinks and other edibles, as well as oils, soaps and other products made from hemp.

A Minnesota state law passed in 2022 allows the production and consumption of hemp-based edibles and other products. But the now stalled House Farm Bill’s hemp amendment would make these products illegal under federal law.

The partisan gridlock in Congress has made it unlikely that there would be a new Farm Bill this year. So the fight against THC-infused products has shifted to the agriculture spending bill, which Congress is likely to pass once the federal shutdown ends.

Jake Bullock, the maker of Cann THC drinks, which are marketed as “all natural social tonics,” said he joins Ellison and other state attorneys general in defending rules that prevent “bad actors” from making highly potent synthetic products and marketing THC-infused products to children.

But he also said overly broad regulations would hurt the $30 billion industry, which employs 330,000 Americans.

“We would be throwing the baby out with the bathwater,” Cann told MinnPost.

Cann’s success represents exponential growth in the multi-billion dollar market for hemp-derived intoxicants.

Bullock said he started his business in Venice Beach, California, and then produced his drinks in Minnesota after the state passed a law allowing the sale of hemp-infused products.

Today, it sells its beverages in about 30 states and Cann products can be found in many liquor stores and other outlets in Minnesota. It recently joined Target.

“The reason consumers like the products is that they work like alcohol,” Bullock said. “If you like it, you can have another one an hour later.”

Bullock said drinking several cans of Cann can be intoxicating, but there is no hangover. He also said that many drinkers have reduced their alcohol consumption in favor of his drinks.

Bullock also said Gen Z favors their drink over alcohol because they socialize differently than older Americans and are less likely to spend money at bars.

The need to address “bad actors”.

The potency of a THC infused drink depends on how many milligrams of THC the product contains. State laws vary. In Minnesota, it is limited to no more than 10 milligrams. Other states are stricter. Virginia and Connecticut cover it at 2 milligrams.

However, Crawford said “bad actors” make drinks with as much as 200 milligrams of THC “in a 12-ounce can.”

“That needs to be addressed,” he said.

Bullock, who also spoke at the Semafor event, told MinnPost that he would support lowering the THC level nationally to about 5 milligrams. He said eliminating synthetic THC was also fine, along with eliminating lab-made chemicals designed to mimic the effects of delta-9 THC, the main psychoactive compound in natural cannabis.

He said he believes Ellison has been “misled” into signing a letter asking Congress to “act decisively in the (2018) Farm Bill to clarify the definition of hemp to ensure that intoxicating THC products are taken off the market.”

Analysts say that would kill Minnesota’s market for THC-infused beverages and edibles.

Ellison attempted to clarify his position in a headline statement “Protecting Minnesota’s THC Industry”. In it, Ellison said he did no He wants a ban on all THC-infused products, but has sought federal regulations “to help out-of-state companies ignore Minnesota’s carefully crafted THC rules and sell harmful products in our state.”

“Minnesota’s legalization of edible THC was smart and safety-conscious, and unfortunately the loophole created by the federal government is anything but,” Ellison wrote. “As a result, there are very strong THC products coming into Minnesota that are marketed to children, and I’m not going to stop out-of-state businesses from preying on young Minnesotans.”

However, public comments on the attorney general’s statement indicated that the letter he signed would also ban intoxicating THC-infused products and outlaw a lucrative industry in Minnesota.

“The letter you signed explicitly calls for a ‘ban on products with intoxicating levels of THC, of ​​any kind and no matter how it’s derived,'” wrote one commenter. Your letter would undo all the good work done by Minnesota lawmakers over the past five years, recriminalize access to THC for people who want to get over alcohol, and crack down on one of the few brewers.

While the beer industry may seek a crackdown on THC beverages, small brewers, facing a shrinking market, are increasingly getting involved in the hemp beverage market by creating alcohol-free THC-infused beverages.

Meanwhile, Sen. Rand Paul, R-Kentucky, is asking Congress to delay any changes for 18 months in order to conduct a comprehensive study on the best ways to regulate the hemp industry.

It’s unclear how Paul’s congressional colleagues will respond.

This the article appeared for the first time MinnPost and is republished here under a Creative Commons Attribution-NoDerivs 4.0 International License.

Marijuana Moment is made possible with the help of readers. If you rely on our pro-cannabis journalism to stay informed, consider a monthly Patreon pledge.

Become a patron on Patreon!

Related Topics:
Continue Reading

Cannabis News

Rethinking “sustainable growing media” in greenhouse production

Published

9 hours ago

on

May 16, 2026

By

A perspective paper to be published in Frontiers in Horticulture addresses the widespread but inconsistent use of the term “sustainable growing media” in the horticultural and greenhouse sectors. The publication, written by an international team of researchers and industry experts including Dr Alexander Sentinella of Growing Media Europe, examines how the term has been diluted and proposes a more rigorous evidence-based approach.

“The term is used to mean almost anything and everything,” said Dr. Sentinella. “Along with terms like ‘green’ or ‘climate friendly’, they start to lose their helpful meaning.” The authors argue that this lack of precision undermines research comparability and decision-making in commercial production.

Misconceptions and oversimplification
The article highlights the common tendency to equate sustainability with a single characteristic, such as renewable, circular or peat-free. “People conflate sustainability with individual concepts like climate footprint or renewables, but these are not interchangeable,” he explains. Labels such as “non-toxic” are identified as particularly problematic, as they are often interpreted as an indication of environmental benefit without support.

“‘Peat-free’ means there’s no peat in the mix. It doesn’t show a lower environmental impact or better sustainability unless that’s actually measured.” The authors warn that these assumptions risk misleading growers and managers.

A multi-dimensional and system-dependent concept
Central to the article is the recognition that the sustainability of growing media encompasses three interrelated pillars: environmental, economic, and social. Environmental impacts include not only the climate footprint, but also land and water use. Economic sustainability includes cost, availability and consistency, while social sustainability covers working conditions, health and safety.

“A product may work well environmentally, but not economically or socially. These trade-offs are unavoidable and must be accepted.” The paper emphasizes that sustainability cannot be attributed to individual materials in isolation, but must be assessed within the entire production system.

“Growing media are part of a larger horticultural system. A substrate with a smaller product footprint that reduces yield can lead to a worse overall outcome when the impacts on total production are considered.”

© Growing Media Europe

From hypotheses to measurement
To improve clarity, the authors advocate measurable system-based assessments. Life cycle methodologies are identified as critical tools, including environmental Life Cycle Assessment (LCA), Life Cycle Costing (LCC) and Social Life Cycle Assessment (S-LCA). The latter follows the framework developed by the United Nations Environment Program and SETAC, which allows for the assessment of impacts between workers, communities and supply chains.

“Most conversations focus on reducing footprints, but we really need to measure them. The results may not match expectations, which is why measurement is necessary.”

The paper also notes that social impact continues to be emphasized in today’s evaluations, despite the availability of methodologies that consider factors such as labor rights, occupational health and community effects along the value chain.

Guidelines for the responsible use of the term
Rather than proposing a universal definition, the authors outline minimum requirements for the responsible use of the term “sustainable growing medium”. These include explicitly defining the scope of claims, identifying which sustainability pillars are addressed and supporting statements with verifiable data. Absolute claims are abandoned in favor of comparative and context-specific language.

“The best step forward is to use more precise terminology,” advises Dr. Sentinella. “If you mean lower environmental impact, say so and measure it.”

Implications for industry and policy
The findings have practical implications for producers, suppliers and policy makers. The paper cautions against relying solely on proxy indicators such as peat reduction as a measure of sustainability. “If policies focus on a single attribute, there is a risk of neglecting wider impacts. We must base decisions on results measured in environmental, economic and social dimensions.”

The authors conclude that progress in sustainable growth media will depend less on redefining the term and more on improving how evidence is generated and communicated. “It is better to say ‘more sustainable’ and explain why. Clear definitions and measurable indicators are essential for progress in the greenhouse sector.”

Be careful last published paper.

For more information:
Growing Media Europe
Dr. Alexander Sentinella, co-author
(email protected)
www.growing-media.eu

Continue Reading

Cannabis News

GOP Congressman Says His Hemp Regulation Bill Faces Opposition From Alcohol, Marijuana And Prohibitionist Groups

Published

9 hours ago

on

May 16, 2026

By

A congressional Republican who plans to immediately introduce legislation to federally regulate hemp-derived products instead of a ban that would take effect this year says the plan is opposed by a coalition of odd bedfellows that includes the alcohol industry, marijuana companies and opponents of cannabis legalization.

Rep. Andy Barr (R-KY) said during a Zoom meeting Thursday with members of the Hemp Industry & Farmers of America (HIFA) that his bill would create a “regulatory and tax framework” that would “provide a lifeline and … a permanent legal pathway to this market,” according to a transcript obtained by Marijuana Moment.

Hemp derivatives containing less than 0.3 percent delta-9 THC by dry weight were made federally legal under the 2018 Farm Bill signed by President Donald Trump in his first term. But late last year, Trump signed new legislation containing provisions that will redefine hemp so that only products with a total of 0.4 milligrams of THC per container will be legal starting Nov. 12.

Barr said the recriminalization of THC hemp products would “jeopardize the crop that’s being stored right now” after farmers grow it and thwart “future opportunities to grow this crop.”

“That’s why we need this legislation to establish a regulatory framework and create parity with other similar products, especially in the beverage category,” he said, according to a transcript of the meeting. “We want to create a level playing field with other adult beverages so that farmers have the confidence to be able to sell in a mature market with protections that achieve what we want to achieve (for safety, targeting age consumers, but also supporting our farmers all the way).

But the effort faces opposition not only from prohibitionist forces, but also from segments of the alcohol industry and marijuana businesses that sell cannabis products under limited state-based licensing systems, according to congress.

Distilled spirits producers have “understandable concerns about competition” from hemp-derived THC drinks, Barr said. He added that companies at the wholesale level of the alcohol industry could be an ally because they “want to distribute” cannabis drinks.

“I think the wholesaler wants a three-tiered system, so we’ve worked to try to get that, again, with a one-to-one, where there would be direct-to-consumer exemptions, where it would make sense to be on a state-by-state basis,” he said.

“We recognize that the spirits and other adult beverage groups don’t want competition. That’s natural. But what we want is regulation and taxation… We want a level playing field. Competition and choice is something I believe in. And giving consumers choices. Competition is good… You’re looking at one of the bourbon industry’s staunchest advocates for choice, I think he might be pro-hemp and pro-Kentucky bourbon.

“Then you have prohibitions,” said the congressman. “And they are there, and they may not be convincing, but they exist.”

“And finally, there’s another category, and that’s the marijuana industry that also sees it as competition,” Barr said, according to a transcript of the meeting. “They’re going to want to push the industry into specialized dispensaries. My view is that it’s not the same. Maybe that’s right for the marijuana industry, but I don’t think that’s right for this hemp-derived products industry.”

Barr’s next bill, called the “Hemp Protection Act” in drafts seen by Marihuana Moment, would impose age-restricted labeling requirements on hemp products, subject to Food and Drug Administration (FDA) oversight. There would also be taxes on hemp products administered by the Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau (TTB).

Meanwhile, White House officials recently briefed Barr’s office on pending legislation to create a regulatory framework for hemp..

Last month, Vince Haley, director of the White House Domestic Policy Council, and James Braid, assistant to the president for legislative affairs, sent hemp policy suggestions to the congressman’s office.

“We appreciate your work to advance policy,” the executive order Trump signed in December, which included provisions to protect Americans’ access to CBD products, the staff wrote in a letter to Congress.

“We are submitting draft legislation and comments to your account to address the final statutory definition of hemp-derived cannabinoid products to ensure that Americans have access to adequate full-spectrum CBD products while maintaining Congress’ intent to limit the sale of products that pose serious health risks,” White House officials said, according to a social media screencast. “We are ready for further discussion and technical assistance.”

The annex to the administration’s proposed legislative text has not been released publicly, and the White House and Barr’s office did not respond to Marihuana Moment’s requests for more details.

During a meeting with representatives of hemp companies on Thursday, the congressman said there is a “tremendous opportunity” in agriculture, farming and this industry in general, according to the transcript.

“I’m from central Kentucky. All four of my grandparents were born and raised in central Kentucky. I grew up in central Kentucky. And at one time, that was the burley tobacco capital of the world. Since tobacco production has declined, our farmers have been looking for alternatives. And industrial hemp and hemp-derived products have created a tremendous opportunity and this market has created a tremendous opportunity. I look forward to consumers working with the industry to provide stability and certainty to the industry. for this to be properly seen as a mature industry, for the law to have some permanence and to reduce the uncertainty that exists today, so that this market can thrive.

Barr also said that cannabis products could provide a safer alternative to prescription drugs, especially for military veterans.

“To the extent that we can promote opioid alternatives or opioid avoidance and help veterans with anxiety or sleep deprivation or insomnia or post-traumatic stress disorder, that’s what we want to do, create those opportunities for our veterans to care for them,” he said. “We think this is a great opportunity for our veteran community.”

HIFA officials on the call said they expect Barr’s bill to be introduced next week, although the proposed deadline for the legislation has already been pushed back several times in recent weeks as Barr has engaged with stakeholders, tweaked draft provisions and sought initial sponsors to introduce the proposal.

The House of Representatives recently a Farm Bill with provisions to support producers of industrial hemp—but without any language delaying or changing the federal recriminalization of THC hemp products that takes effect in November.

Trump last month It inspired lawmakers in Congress to take action to change the currently planned hemp banwhich suggested that full-spectrum CBD products threaten to be federally recriminalized.

“I’m calling on Congress to update the Act so Americans can continue to have access to the full-spectrum CBD products they trust and support, while maintaining Congress’ intent to restrict the sale of products that pose health risks,” the president said in a Truth Social message Thursday, the same day his administration announced it is moving forward to re-regulate marijuana.

“We need to do this RIGHT and FAST, especially for those who have found CBD to help them,” he said. “Also, I’m told it will help our BIG FARMERS that we love and will always be around.”

The main retailer Target, meanwhile, recently moved to expand sales of hemp THC drinks to more states.

The Wine & Spirits Wholesalers of America (WSWA), for its part, according to the House Failure to include provisions to delay or modify the ban on THC hemp products was a “missed opportunity.”

“A ban will not take these products off the market, it will push consumers into unregulated online channels without age verification, product standards or accountability,” said Dawson Hobbs, WSWA executive vice president of government affairs.

Marijuana Moment is made possible with the help of readers. If you rely on our pro-cannabis journalism to stay informed, consider a monthly Patreon pledge.

Continue Reading

Cannabis News

Third cannabis business approved by Jefferson Town Council

Published

1 day ago

on

May 15, 2026

By











The Jefferson City Council unanimously approved “Green Leevs” as the city’s first cannabis micro-farm at its May 6 meeting. This is the third cannabis business approved by the municipality in order to bring income to the municipality. Retail dispensaries “Greenlight Apothecary” and “Gas and Grass” were previously approved.

Green Leevs are owned by Bill Comeford, Elliot McClendon and Josh Moskowitz. All three are from the local area, Comeford grew up in Jefferson. In New Jersey, a micro-enterprise is a facility with 2,500 square feet of growing space. A micro-farm relies on the craftsmanship of cannabis rather than mass production.

“We have more control, we have more hands, the smaller grow rooms make it easier to inspect each plant,” Comeford said. “If you’re careful, it makes for a better product at the end of the day.”

Green Leeves understands that there are mixed feelings about the Council’s approval of the cannabis industry and hopes that this will ease over time.

Read more at Press Jefferson










Continue Reading
Advertisement

Trending

Copyright © 2021 The Art of MaryJane Media