Connect with us

Cannabis News

Beer Industry Trade Group Calls Out Hemp THC Sector’s ‘Bad Actors’ For Allegedly Marketing To Children

Published

9 months ago

on

“You’ll never see a beer ad featuring Santa Claus or the Easter Bunny.”

By Ana Radelat, MinnPost

The US beer industry is targeting makers of THC-infused drinks and edibles in a campaign that could have repercussions in Minnesota, the state that sparked a national explosion in sales of hemp-derived beverages.

The beer industry, which has seen declining sales — especially among younger consumers — has joined the marijuana industry. in seeking federal rule of THC-infused beverages, currently regulated only by state laws.

Minnesota Attorney General Keith Ellison (D) recently shocked the hemp and THC beverage industries when he signed a letter to Congressional leaders with 38 other state attorneys general asking Congress to clarify the federal definition of hemp.

the letter said that “bad actors” have taken advantage of a “loophole” in the 2018 Farm Bill that allowed the sale of potent, unregulated THC products that pose a threat to the general public and children in particular.

“Unless Congress acts, this gross distortion of the hemp provision in the 2018 Farm Bill will continue to fuel the rapid growth of an underserved industry that threatens public health and safety and undermines law enforcement nationwide,” the letter said.

At a recent Semafor-sponsored conference, Brian Crawford, CEO of the Beer Institute, a trade association that advocates for the industry, said beer is heavily regulated by federal agencies. He said brewers are subject to marketing, advertising and labeling regulations and must seek federal approval for their formulas.

Age restrictions are also strictly enforced, Crawford said, and the sale of beer to those under 21 is prohibited.

However, Crawford said there are no federal restrictions on THC-infused products. He said these “bad actors” in the THC drink and gummy industries are packaging and marketing products that appeal to children, including THC Nerd candies, which are ultra-high-potency THC edibles.

“You’ll never see a beer ad featuring Santa Claus or the Easter Bunny,” Crawford said.

“Natural Social Tonic”

An amendment passed in the House Agriculture Committee last year as a major Farm Bill consideration would change the federal definition of legal hemp to include only “natural, derived and non-intoxicating cannabinoids.”

This means that any cannabinoid manufactured outside of the hemp plant would be outlawed, criminalizing the production of hemp-based gummies, drinks and other edibles, as well as oils, soaps and other products made from hemp.

A Minnesota state law passed in 2022 allows the production and consumption of hemp-based edibles and other products. But the now stalled House Farm Bill’s hemp amendment would make these products illegal under federal law.

The partisan gridlock in Congress has made it unlikely that there would be a new Farm Bill this year. So the fight against THC-infused products has shifted to the agriculture spending bill, which Congress is likely to pass once the federal shutdown ends.

Jake Bullock, the maker of Cann THC drinks, which are marketed as “all natural social tonics,” said he joins Ellison and other state attorneys general in defending rules that prevent “bad actors” from making highly potent synthetic products and marketing THC-infused products to children.

But he also said overly broad regulations would hurt the $30 billion industry, which employs 330,000 Americans.

“We would be throwing the baby out with the bathwater,” Cann told MinnPost.

Cann’s success represents exponential growth in the multi-billion dollar market for hemp-derived intoxicants.

Bullock said he started his business in Venice Beach, California, and then produced his drinks in Minnesota after the state passed a law allowing the sale of hemp-infused products.

Today, it sells its beverages in about 30 states and Cann products can be found in many liquor stores and other outlets in Minnesota. It recently joined Target.

“The reason consumers like the products is that they work like alcohol,” Bullock said. “If you like it, you can have another one an hour later.”

Bullock said drinking several cans of Cann can be intoxicating, but there is no hangover. He also said that many drinkers have reduced their alcohol consumption in favor of his drinks.

Bullock also said Gen Z favors their drink over alcohol because they socialize differently than older Americans and are less likely to spend money at bars.

The need to address “bad actors”.

The potency of a THC infused drink depends on how many milligrams of THC the product contains. State laws vary. In Minnesota, it is limited to no more than 10 milligrams. Other states are stricter. Virginia and Connecticut cover it at 2 milligrams.

However, Crawford said “bad actors” make drinks with as much as 200 milligrams of THC “in a 12-ounce can.”

“That needs to be addressed,” he said.

Bullock, who also spoke at the Semafor event, told MinnPost that he would support lowering the THC level nationally to about 5 milligrams. He said eliminating synthetic THC was also fine, along with eliminating lab-made chemicals designed to mimic the effects of delta-9 THC, the main psychoactive compound in natural cannabis.

He said he believes Ellison has been “misled” into signing a letter asking Congress to “act decisively in the (2018) Farm Bill to clarify the definition of hemp to ensure that intoxicating THC products are taken off the market.”

Analysts say that would kill Minnesota’s market for THC-infused beverages and edibles.

Ellison attempted to clarify his position in a headline statement “Protecting Minnesota’s THC Industry”. In it, Ellison said he did no He wants a ban on all THC-infused products, but has sought federal regulations “to help out-of-state companies ignore Minnesota’s carefully crafted THC rules and sell harmful products in our state.”

“Minnesota’s legalization of edible THC was smart and safety-conscious, and unfortunately the loophole created by the federal government is anything but,” Ellison wrote. “As a result, there are very strong THC products coming into Minnesota that are marketed to children, and I’m not going to stop out-of-state businesses from preying on young Minnesotans.”

However, public comments on the attorney general’s statement indicated that the letter he signed would also ban intoxicating THC-infused products and outlaw a lucrative industry in Minnesota.

“The letter you signed explicitly calls for a ‘ban on products with intoxicating levels of THC, of ​​any kind and no matter how it’s derived,'” wrote one commenter. Your letter would undo all the good work done by Minnesota lawmakers over the past five years, recriminalize access to THC for people who want to get over alcohol, and crack down on one of the few brewers.

While the beer industry may seek a crackdown on THC beverages, small brewers, facing a shrinking market, are increasingly getting involved in the hemp beverage market by creating alcohol-free THC-infused beverages.

Meanwhile, Sen. Rand Paul, R-Kentucky, is asking Congress to delay any changes for 18 months in order to conduct a comprehensive study on the best ways to regulate the hemp industry.

It’s unclear how Paul’s congressional colleagues will respond.

This the article appeared for the first time MinnPost and is republished here under a Creative Commons Attribution-NoDerivs 4.0 International License.

Marijuana Moment is made possible with the help of readers. If you rely on our pro-cannabis journalism to stay informed, consider a monthly Patreon pledge.

Become a patron on Patreon!

Related Topics:
Continue Reading

Cannabis News

Fluent to sell New York license and operations

Published

2 weeks ago

on

July 30, 2026

By











Fluent has entered into a definitive agreement to sell Etain, LLC, the Company’s New York-based operating entity. The purchase agreement was signed on July 22, 2026. The transaction provides for the sale of Etain’s Registered Entity license, certain of the Company’s New York operating assets and related New York leases for cash, subject to customary purchase price adjustments.

The Company believes the Transaction advances its strategic objectives and expects the Transaction to comply with applicable regulatory requirements in connection with the Company’s previously announced plan of arrangement for Vireo Growth Inc. (the “Deal”) while providing for an orderly transition of the New York operations to an experienced operator committed to serving patients and consumers.

Completion of the free transaction is subject to closing conditions, including, among other customary conditions, approval of the change in ownership by the New York State Cannabis Control Board and the completion of all conditions to the completion of the Agreement.

For more information:
FLUENT Corp
getfluent.com/










Continue Reading

Cannabis News

Marijuana Has ‘Horrific Health Risks’ And No Medical Value, Former Trump Attorney General Claims

Published

2 weeks ago

on

July 30, 2026

By

A former US attorney general who served in President Donald Trump’s first term says marijuana poses “tremendous health risks,” has no medical value and should not be rescheduled under federal law.

“Marijuana redistricting would create a false impression that it is safe, reduce penalties for illegally selling the drug, and provide a large tax windfall to those who legally supply it,” William Barr wrote in a Wednesday op-ed for The Washington Post, Kevin Sabet, CEO of the prohibitionist organization Smart Approaches to Marijuana. “That would be a disaster.”

The opinion comes as the Trump administration moves forward with cannabis reregulation.

According to an order issued in April by US Attorney General Todd Blanche, Marijuana products regulated by a state medical cannabis license were immediately changed from Schedule I As did marijuana products approved by the Food and Drug Administration (FDA) under Schedule III of the Controlled Substances Act (CSA).

an administrator The hearing is looking at the broader rescheduling of marijuanawith The Drug Enforcement Administration (DEA) has been tasked with advocating for cannabis reform highlighting the testimony about the medical benefits of marijuana and its relative safety compared to other substances such as alcohol and opioids. It included appearances by a Food and Drug Administration (FDA) scientist and a doctor from New Hampshire. Medical marijuana provides relief to pain patients and can serve as an alternative to opioids.

But Sabet and Barr, who served as Trump’s attorney general from 2019-2020, argued that “the evidence presented at the hearing did not support the rescheduling of marijuana” and instead “confirmed what decades of data have shown: raw marijuana has no scientifically established medical value and is highly susceptible to abuse.”

After the parties to the hearing have filed termination rights, the DEA administrative law judge overseeing the proceedings will make a recommendation regarding rescheduling, and the agency administrator will make a final decision.

DEA Administrator Terrance Cole only organizations and individuals opposed to marijuana reform have been invited to the hearing as a designated participant – telling supporters that they do not meet the definition of “interested person” to participate because they have not been “affected or prejudiced by any rule or proposed rule that may be issued.”

—
It’s Marijuana Time tracking hundreds of cannabis, psychedelic and drug policy bills in state legislatures and Congress this year. Patreon supporters by pledging at least $25/month, you’ll get access to our interactive maps, charts, and audio calendars so you never miss a development.

Learn more about our marijuana bill tracking and become a Patreon supporter to gain access
—

The former attorney general’s new opinion says “the stakes couldn’t be higher”, arguing that “marijuana today is more dangerous than ever” and that it is “addictive”, throwing out a list of alleged harm to mental and physical health.

“These unhealthy effects are a predictable result of a powerful and addictive drug being normalized, commercialized and marketed as a medicine,” Barr and Sabet say. “It would be one thing if marijuana had medical value. But there is no credible evidence that marijuana is an effective treatment for any medical condition, despite the millions of dollars spent trying to prove otherwise.”

The Department of Health and Human Services (HHS) published a 252 analysis in 2023 that concluded that marijuana had accepted medical value and should be rescheduled.

The new opposition piece also says that “rescheduling would unlock enormous revenue for the corporate marijuana industry by bringing it into a category that has not been covered by a longstanding reduction in federal drug tax deductions,” referring to a law known as 280E, which repeals Sections I and II.

“This, in turn, would allow the industry to spend even more on advertising and marketing to young people,” Barr and Sabet. he wroteArguing that “those who would lose this dragon in society are laying the foundations for another Big Tobacco”.

The Sabet organization, SAM, is one of several parties Challenging the Marijuana Redistricting Process which have been upheld by a federal Court of Appeals. those separate parts State attorneys general have filed lawsuits against cannabis reform, Opponents of marijuana legalization and a a cannabis-based biopharmaceutical corporation.

SAM’s lawsuit was signed by attorneys at Torridon Law PLLC, where Barr is a partner.

The team announced in January that it was Hiring Barr’s firm to fight cannabis rescheduling After Trump signed an executive order directing officials to quickly complete the process.

During the first Trump administration, Barr was accused by a Justice Department official Directing improper anti-company investigations into multiple cannabis company mergers– Accounting for almost a third of the division’s cases in 2019.

Several Democratic members of Congress introduced a resolution calling for an investigation into Barr’s possible impeachment, saying “abused the power of his office” to improperly investigate marijuana businesses while engaging in other allegedly illegal conduct.

Marijuana Moment is made possible with the help of readers. If you rely on our pro-cannabis journalism to stay informed, consider a monthly Patreon pledge.

Become a patron on Patreon!

Continue Reading

Cannabis News

How much red light does cannabis really need?

Published

3 weeks ago

on

July 26, 2026

By

When growers pull out two LED fixtures side by side, the first number they usually discuss is percent red. This is an easy specification to fix. They are efficient at producing red photons and incredibly efficient at photosynthesis, and cannabis eats away at the flower. So more red must be better, right?

Not so simple. Red is an input to a spectrum, and the spectrum is an input to a room. There is no single spectrum that wins everywhere. An indoor room pushes hard, a greenhouse that soaks up sunlight, a temperamental cultivar, and aggressive yields call for something different. Knowing what each light strip actually does allows you to choose a tool that fits your grow instead of one that just has a big number on the sales page.

© JumpLights

Blue: structure
Blue (approximately 400-500 nm) gives shape to the plant. It maintains dense growth, strong stems, tight internodes and allows it to develop as desired. It also encourages stomatal opening, so the plant manages water and gas exchange better. Get blue and you’ve built a plant that can carry heavy flowers with no problem.

Green: access
Green was eliminated as the wavelength is “reflected” by plants. It turns out that it does a real job. Blue and red are absorbed above; the green goes deep into the fat and reaches the leaves that are never touched by the above photons. In a compact room, it’s the difference between plants photosynthesising from the top down and those that work only from the top. Green won’t replace your red or blue, but it does carry usable light where they can’t reach.

Red: engine
Red is the horse of the flower. It absorbs as efficiently as anything in the spectrum, and is responsible for most of the biomass you’re after. Redder generally means faster flower development, more weight and better efficiency per watt.

But red has a ceiling, and it’s tied to what you run. Push PPFD upwards with a heavy red spectrum and some cultivars begin to whiten at the top: the flower should be dense with pale, washed tips. Genetics, intensity, barrel temperature and your general environment all feed into it. If you’re using aggressive light levels, a lower red spectrum will buy you room before that becomes a problem, leaving you almost no photosynthetic punch to get it.

Far Red: More than Emerson
Far-red (700-750 nm) appears in more devices every year. It contributes little to photosynthesis on its own, but it moves plant morphology and works with red through the Emerson Enhancement Effect. Used properly, it helps to deepen the light, encourage uniformity of the canopy and encourage the response of the bloom. The key word is small. A touch of far red rounds out a spectrum; he’s not there to make a show.

Matching the red percentage with the room
Cannabis addresses the entire spectrum, not a line on a spec sheet. Reds cause flowers, but blues, greens and crimsons give the plant something it needs. Where you land in red refers to how you grow.

A lower red spectrum (30-40%) captures more blue and green, gives you better morphology, reduces the risk of photobleaching, and holds up when you’re running extreme PPFD. Moderate spectrum (40-55%) is the sweet spot in commercial greenhouses: strong photosynthetic efficiency, strong flowering, balanced growth. A high-red spectrum (70%+) makes the most sense in a greenhouse, where the sun is already giving you lots of blue and green and your supplemental light can cast effective red to fill the gap.

Where does the ETS MAX series fit in?
This is the thinking behind the JumpLights ETS MAX series. Instead of forcing a spectrum into each room, it rarely comes up because a greenhouse and a high PPFD indoor flower room are not the same problem.

  • ETS MAX 4C41% red: for indoor rooms operating at very high intensity, where photobleaching is a real risk. The wider, red bottom balance allows you to push the tops without overcooking them
  • ETS MAX 4A48% red: balanced internal spectrum that maintains high output while controlling bleaching.
  • ETS MAX 5B57% Red: A high-performance indoor option. Moderate red, marked with efficiency and flower at the same time, up to 3,450 μmol/s, with efficiency that holds the spectrum.
  • ETS MAX 7A76% red: built for the greenhouse. The sun already supplies blue and green, so this leans heavily on the complementary red, up to 3,900 μmol/s in the infrastructure most greenhouses already have in place.

Bottom line
Choosing an activity is not a competition for the highest red number. The winning spectrum is the one that matches your environment, your intensity, your genetics, and what you’re trying to produce. Combine spectrum, intensity, environmental control, light distribution and genetics, and you’ve got a lighting strategy. Keep a spec isolated and all you’ve got is a bright room.

The ETS MAX line was created around this idea: choose the spectrum of the room you actually have, indoor or greenhouse, and let the device work with your grow rather than against it.

For more information:
JumpLights
www.jumplights.com

Continue Reading
Advertisement

Trending

Copyright © 2021 The Art of MaryJane Media