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Beer Industry Trade Group Calls Out Hemp THC Sector’s ‘Bad Actors’ For Allegedly Marketing To Children

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“You’ll never see a beer ad featuring Santa Claus or the Easter Bunny.”

The US beer industry is targeting makers of THC-infused drinks and edibles in a campaign that could have repercussions in Minnesota, the state that sparked a national explosion in sales of hemp-derived beverages.

The beer industry, which has seen declining sales — especially among younger consumers — has joined the marijuana industry. in seeking federal rule of THC-infused beverages, currently regulated only by state laws.

Minnesota Attorney General Keith Ellison (D) recently shocked the hemp and THC beverage industries when he signed a letter to Congressional leaders with 38 other state attorneys general asking Congress to clarify the federal definition of hemp.

the letter said that “bad actors” have taken advantage of a “loophole” in the 2018 Farm Bill that allowed the sale of potent, unregulated THC products that pose a threat to the general public and children in particular.

“Unless Congress acts, this gross distortion of the hemp provision in the 2018 Farm Bill will continue to fuel the rapid growth of an underserved industry that threatens public health and safety and undermines law enforcement nationwide,” the letter said.

At a recent Semafor-sponsored conference, Brian Crawford, CEO of the Beer Institute, a trade association that advocates for the industry, said beer is heavily regulated by federal agencies. He said brewers are subject to marketing, advertising and labeling regulations and must seek federal approval for their formulas.

Age restrictions are also strictly enforced, Crawford said, and the sale of beer to those under 21 is prohibited.

However, Crawford said there are no federal restrictions on THC-infused products. He said these “bad actors” in the THC drink and gummy industries are packaging and marketing products that appeal to children, including THC Nerd candies, which are ultra-high-potency THC edibles.

“You’ll never see a beer ad featuring Santa Claus or the Easter Bunny,” Crawford said.

“Natural Social Tonic”

An amendment passed in the House Agriculture Committee last year as a major Farm Bill consideration would change the federal definition of legal hemp to include only “natural, derived and non-intoxicating cannabinoids.”

This means that any cannabinoid manufactured outside of the hemp plant would be outlawed, criminalizing the production of hemp-based gummies, drinks and other edibles, as well as oils, soaps and other products made from hemp.

A Minnesota state law passed in 2022 allows the production and consumption of hemp-based edibles and other products. But the now stalled House Farm Bill’s hemp amendment would make these products illegal under federal law.

The partisan gridlock in Congress has made it unlikely that there would be a new Farm Bill this year. So the fight against THC-infused products has shifted to the agriculture spending bill, which Congress is likely to pass once the federal shutdown ends.

Jake Bullock, the maker of Cann THC drinks, which are marketed as “all natural social tonics,” said he joins Ellison and other state attorneys general in defending rules that prevent “bad actors” from making highly potent synthetic products and marketing THC-infused products to children.

But he also said overly broad regulations would hurt the $30 billion industry, which employs 330,000 Americans.

“We would be throwing the baby out with the bathwater,” Cann told MinnPost.

Cann’s success represents exponential growth in the multi-billion dollar market for hemp-derived intoxicants.

Bullock said he started his business in Venice Beach, California, and then produced his drinks in Minnesota after the state passed a law allowing the sale of hemp-infused products.

Today, it sells its beverages in about 30 states and Cann products can be found in many liquor stores and other outlets in Minnesota. It recently joined Target.

“The reason consumers like the products is that they work like alcohol,” Bullock said. “If you like it, you can have another one an hour later.”

Bullock said drinking several cans of Cann can be intoxicating, but there is no hangover. He also said that many drinkers have reduced their alcohol consumption in favor of his drinks.

Bullock also said Gen Z favors their drink over alcohol because they socialize differently than older Americans and are less likely to spend money at bars.

The need to address “bad actors”.

The potency of a THC infused drink depends on how many milligrams of THC the product contains. State laws vary. In Minnesota, it is limited to no more than 10 milligrams. Other states are stricter. Virginia and Connecticut cover it at 2 milligrams.

However, Crawford said “bad actors” make drinks with as much as 200 milligrams of THC “in a 12-ounce can.”

“That needs to be addressed,” he said.

Bullock, who also spoke at the Semafor event, told MinnPost that he would support lowering the THC level nationally to about 5 milligrams. He said eliminating synthetic THC was also fine, along with eliminating lab-made chemicals designed to mimic the effects of delta-9 THC, the main psychoactive compound in natural cannabis.

He said he believes Ellison has been “misled” into signing a letter asking Congress to “act decisively in the (2018) Farm Bill to clarify the definition of hemp to ensure that intoxicating THC products are taken off the market.”

Analysts say that would kill Minnesota’s market for THC-infused beverages and edibles.

Ellison attempted to clarify his position in a headline statement “Protecting Minnesota’s THC Industry”. In it, Ellison said he did no He wants a ban on all THC-infused products, but has sought federal regulations “to help out-of-state companies ignore Minnesota’s carefully crafted THC rules and sell harmful products in our state.”

“Minnesota’s legalization of edible THC was smart and safety-conscious, and unfortunately the loophole created by the federal government is anything but,” Ellison wrote. “As a result, there are very strong THC products coming into Minnesota that are marketed to children, and I’m not going to stop out-of-state businesses from preying on young Minnesotans.”

However, public comments on the attorney general’s statement indicated that the letter he signed would also ban intoxicating THC-infused products and outlaw a lucrative industry in Minnesota.

“The letter you signed explicitly calls for a ‘ban on products with intoxicating levels of THC, of ​​any kind and no matter how it’s derived,'” wrote one commenter. Your letter would undo all the good work done by Minnesota lawmakers over the past five years, recriminalize access to THC for people who want to get over alcohol, and crack down on one of the few brewers.

While the beer industry may seek a crackdown on THC beverages, small brewers, facing a shrinking market, are increasingly getting involved in the hemp beverage market by creating alcohol-free THC-infused beverages.

Meanwhile, Sen. Rand Paul, R-Kentucky, is asking Congress to delay any changes for 18 months in order to conduct a comprehensive study on the best ways to regulate the hemp industry.

It’s unclear how Paul’s congressional colleagues will respond.

This the article appeared for the first time MinnPost and is republished here under a Creative Commons Attribution-NoDerivs 4.0 International License.

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More than 100 growers and tech developers gathered at Innexo’s cannabis research facility

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Jorge Cervantes closed Innexo’s Acceleration Day with a review of genetics, a line of attendees waiting to sign copies of the Grower’s Bible, and a single sentence that puts everyone in the greenhouse within a bloodline. “We are descendants of this country, this room,” says Jorge. The forefathers he named were Nevil Schoenmakers and David Watson, the two breeders who took cannabis genetics beyond prohibition and built the foundation of every plant on the test bench. None of the seeds being scanned for spaceflight, none of the veggie-free trials, none of the triploids would exist without the work started by those two men, and the June 8 event is the clearest update of what got them off the ground.

© Innexo

© Innexo

The last Acceleration Day brought together more than 100 people and 60 companies in the greenhouse, coming from all over Europe and from Israel, Morocco, Turkey, Tasmania and Uruguay, the event started a few years ago with 20 people, in a free-for-all format.

Cannabis all day
Dominique van Gruisen, CEO and founder of Innexo, had breakfast and coffee before opening the program for the day. “We’re here to be that sandbox where LPs and tech developers can come together around the factory. That was my mission a couple of years ago,” says Dominique. “We started with 20 people at a free-for-all event, and now we’re at 100 people with an exclusive event. It’s a big leap.” The event spanned 12 hours for the first time, from morning to evening, which eased the pace rather than tightening it.

© Innexo

After the presentation, Xavier Gaya of Avitas Global took to the stage to explain why Avitas is working with Innexo and why it’s crucial that someone other than the host implements with LPs, then recited a poem to set the tone. They all dressed in white and went to the greenhouse to what Dominique calls the boutique network with the plant. “I don’t think there was a single person who didn’t talk to an LP or a tech developer,” says Dominique. “You see them coming together around common issues. Fluence joined Atami, Grodan wants to join Faven, you have these synergies in place that combine experience to move the industry forward.” Rehearsals on the tables became the connective tissue between people who would otherwise have stayed in their corners.

Xabier came in after the greenhouse session had already started. “I saw 60 to 70 people dressed in white from head to toe, looking at the different tests on the table. It seemed to me like a school project, and the person doing the experiment was next to explain,” says Xabier. “Everything was green, everything was dressed in white, it was a bit surreal to see.” His reading of the research is that of an operator, not a scientist. “I don’t like scientists who don’t push the envelope. If you have to do science, you have to push the envelope, and science has to be operationally useful,” says Xavier. What Avitas said taking the stage is that deployments need to live with LPs, not be locked within the walls of the host.

© Innexo

For the crops in the room, the trials were the reason they were there. Mendocino Mike, from Northern California, came online as much as to touch the plants. “As a grower, I was interested in the tests I saw, the no veg technique, the different lighting strategies, as well as networking the people in the rooms. It’s not just about shiny shoes,” Mendocino Mike says. “It was a group that looked after plants like that, that was the main takeaway.” He draws a hard line between the European standard and what he knows at home. “It’s so different from California. It’s just EU MMJ, the way we grow and cultivate it, and the bottom line we’re looking for. Here you have to pass very strict microbial tests. In California they’re lower because of the rec frame,” says Mike.

© Innexo

© Innexo

Oussama Badad, Founder and Chief Scientific Officer of Growmics, Chief Scientific Officer of Trilogene Seeds and a Fulbright Fellow, has been following for two years now and uses the gap to measure the event against himself. “I came here last year, I came back this year, and I see the evolution. I have seen many new faces, and LPs which is very important for this event, to come to see these innovators on this platform, to support the cause,” says Oussama. “The quality of the talks this year, the technology, the sending of seeds into space, the testing of the Faven guys, you can see it with your own eyes.” What he values ​​is the curator. “Dominique was a great host. It’s a very well-organized event where you’re not running around meeting people, it just happens organically, so it’s effortless,” says Oussama. “You come where the research is done. We visited the lab this morning to see all the equipment.” His current reading is correct. “It’s time to strengthen, so it’s about getting the cool kids together and seeing what we can do with high standards,” Oussama says. “We’ve seen advances in other crops, so why not use that technology in cannabis?”

F1, triploids and space travel
The evening’s knowledge session went from borderline absurd to downright absurd, covering, as Dominique put it, spectral fingerprints, F1 hybrids, triploids and the project to send cannabis seeds into space. “It’s almost literally amazing that we can now send seeds into space, and mimic what the Chinese have successfully done with some crops,” says Dominique. “We have a global collective effort. Inexo does a spectral scan of the seeds before and after they are launched into space.” All participants went home with a 3D model of a cannabis plant attached to a QR code. “This technology alone will allow us to take cannabis from the 60s into the space age,” says Dominique.

© Innexo

© Innexo

© Innexo

Josh Goodman-Levy, who leads Dosatron’s hydroponic business outside of North America, attended his third Acceleration Day and weighed in on the conference circuit. “A lot of times you have consultants, sales professionals, it pays to play the whole thing, there’s more authenticity and culture at Innexo,” says Josh. “The improvement and quality of the event is evident every time I come. The speakers, the research, the networking, it’s really unique in the European market.”

For more information:
Innexo BV
innexo.nl

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California Marijuana Regulators Unveil New AI Tool To Prevent Product Packaging That May Appeal To Kids

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California cannabis regulators are rolling out a new AI tool to help companies identify marijuana product packaging that may be appealing to children in violation of state regulations.

The Department of Cannabis Control (DCC) announced Monday that licensees can now use the Cannabis Product Image Analyzer (CPIA), which was developed to prevent the marketing of potentially problematic packaging that violates the state statute by attracting minors.

Marijuana business licensees “may take a photo using their smartphone or mobile device, a screenshot or any other supported file format and upload it to the CPIA tool,” the DCC said. “The image will be analyzed and a summary of its findings will be provided.”

DCC said it will not store images uploaded to the CPIA database, or summaries of findings it produces. Rather, the goal is to “assist licensees in determining whether packaging or labeling may be attractive to children.”

This includes packaging and labels stating:

  • Images of minors or under 21s
  • Cartoons
  • Similar to images, characters or phrases commonly used to advertise to children
  • Images that are any imitation of candy wrappers or labeling and
  • Images containing the terms “Candy” or “Candy” or variations of the spelling such as “kandy” or “kandeez”

“CPIA uses artificial intelligence technology to review user-submitted images to identify issues that may indicate child appeal,” DCC. he said in a note “The CPIA has not identified all concerns that an image may raise, or that the Department may find appealing to children.”

Regulators stressed that licensees should not “rely on the output of the CPIA, which does not definitively establish whether advertising or marketing violates” state regulations. And if the tool finds that an uploaded image likely complies, that alone “does not prevent the Department or fact-finding in a disciplinary or administrative action from determining the uploaded image violates the regulations.”

“As artificial intelligence systems evolve, update or produce variable output, the CPIA assessment can change from day to day, even when the same image is reviewed. The quality, clarity, angle, light or integrity of an image uploaded by a user may affect the CPIA review and assessment. Users are solely responsible for ensuring that uploaded images accurately label products.”

Cannabis licensees are being encouraged to provide feedback on the AI ​​tool online survey.

California regulators have also approved emergency rule changes to the state’s marijuana licensing process. to make it easier for companies to receive benefits In line with the Trump administration’s latest move to federally regulate medical cannabis.

Additionally, a California Senate committee approved the Assembly-passed bill on Monday allow marijuana dealers to provide drive-thru windows to serve customers.

While Gov. Gavin Newsom (D) recently He took credit for helping lead the state’s push to legalize marijuana and discussed his limited experience with cannabis use.

In October, however, Newsom vetoed a bill that would have It allowed micro-marijuana companies to ship medicinal cannabis directly to patients Through common carriers like FedEx and UPS, he said the proposal would be “too burdensome and complex to manage.”

Newsom signed a bill earlier this month streamlining research into marijuana and psychedelics.

In September, the governor also signed a measure pause on the recent tax increase on marijuana products.

Separately, the state attorney general says Indian tribes cannot independently participate in the marijuana trade with licensed cannabis businesses without obtaining their own commercial license from state officials.

California officials have recently been rewarded nearly $30 million in grants for marijuana-focused academic research projects.

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We don’t really deal with a lot of mites because of our IPM program

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Flora Farms Pest Management Program it is built to reduce to nothing depending on the harvestso the plant ends up clean. Luke Allenbrand, Flora Farms’ crop leader, leads an integrated pest management program that focuses on prevention. “We don’t honestly deal with a lot of mites because of the IPM program, because of the predatory mites that we’ve put down as a precaution,” says Luke. “It allows us to have a much cleaner garden in the back half.” Preventative work keeps spray volumes relatively low because the curative side of the program rarely needs to be heavy.

“Actually, we are at the lowest number of these sprays that we have. The milliliters that we are using are numbers that do not exist to be a prevention,” says Luke. “But as soon as you see an uptick of those mites or anything, we bring it up to a therapeutic amount, which is still a small milliliter. And as long as you’re on a fast track with it, you see them disappear within 10 days.” The targets are spider mites, which feed on the plant’s THC and terpene production and degrade the flower.

© Flora Farms

Tested solutions
The three products used by the company are derived from agricultural and food use. “We actually apply about three insecticides that are very common around the agricultural and food grade of these products, using a suite of IPM, Venerate and Grandevo, insecticides that will deal with these mites,” says Luke. The application is intermittent rather than constant. “We usually use a 5-day spray cycle so we can have rest periods in between, so it’s not just a consistent density of that spray,” says Luke. He sees progress against mites in the gaps between the successions.

However, at some point, the spraying stops. “We finish the spray cycle by day 40. We usually don’t want to spray anywhere after day 40. At that point, you’re going to damage the product,” says Luke. “And at that point, we’ll put predatory mites in. It really helps us get to that final push point by day 59, 60 of that harvest. So we actually have a lot less of our spray in that late period. So it’s a much better tasting product.” Predatory mites take over the job of spraying, leaving nothing on the flower.

Biological control
Biological control has two forms. “We usually use them, they’re called crazy mites, and honestly, it’s crazy to see,” says Luke. “Actually, I’ve seen some of the ones in a close-up photo kill a bug, some of the cocoons actually drive away, and even attack the spider mites themselves. Very beneficial. Callias are also slow. They’re little bags that we hang on plants and they’re very beneficial to us.” Different predators work at different speeds, which is why the program runs more than one.

Missouri’s testing regime is the context in which growers operate. Each plant is tested for pest control chemicals and must pass before the product goes ahead. “Other crops and other black market shops or smoke shops in Missouri don’t have to worry about the testing we have to do,” Luke says. “Everything we use here is natural. Each of our pest management is a lot of essential oils that fight these mites. Everything we would put on a plant is food grade.” The test covers foreign chemicals, heavy metals, and anything else that an unregulated supply should never consider.

The whole arc is from biology to chemistry and back to biology. “We go from predatory mites to a food-grade spray regimen, and then back to predatory mites at the end. That way, these plants will have time to finish with no chemicals, nothing,” says Luke. “The rest of that life cycle, about 15 to 20 days, is the most natural it will have. No spraying at all during that, just to push predatory mites off that end, so there’s no residual mite damage on those plants.”

For more information:
Flower Farms
florafarmsmo.com

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