beer

Beer Sales Flatten Thanks To Marijuana

Published

10 months ago

March 8, 2024

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Observations gave an indication in California, but now Canada has the data. Legal marijuana is taking some of the foam and market share from beer. But beer lovers, don’t panic yet, it is still the #3 most popular drink in the world behind water and tea. IT has been the king of hot days, after work hangouts and college campuses. But a new era has emerged.

This research, published last week in the journal Drug and Alcohol Dependence, not only marks a significant shift in the alcohol market but also raises questions about the broader implications of cannabis legalization on alcohol consumption habits.

Already, Gen Z has changed their drinking habits. Data shows alcohol has a smaller appeal to a strong percentage of Gen Z drinking-age adults (aged 21-24). A total of 27% say they never drink alcoholic beverages. Gen Z adults who drink do so more frequently than older adults – 47% of all Gen Z adults (21+) drink alcohol daily to weekly. Baby Boomer drinkers drink the least frequently, with 35% of all Boomers drinking alcohol at least weekly.

Beer also has a few disadvantages as opposed to marijuana. Beer has higher calories, filling and, comparatively, a bit more expensive. A quick gummy on a Monday night can take the edge off the day with less weight gain and a more filling wallet.

The study’s authors concluded that the legalization of non-medical cannabis was linked to an immediate downturn in beer sales, a trend which persisted into the post-legalization period. This indicates a potential shift in consumer behavior, with individuals increasingly turning to legal cannabis as an alternative to beer.

This is a positive societal sign as marijuana legalization spread. While not health food, cannabis has fewer harmful side effects and has proven medical benefits.

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bars

Cocktail power couple to open cheeky new bar near Mission Ballroom

Published

2 months ago

October 21, 2024

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If you’re a cocktail drinker in Denver, you’ve likely tried a libation with a dash of creativity from Alex Jump and Stuart Jensen.

Jump spent four years as the bar manager for Death & Co. in Denver before starting a consulting business and emerging as a leader in the low- and non-alcoholic beverage movement. Jensen is co-owner of local drinkeries Curio and Roger’s Liquid Oasis, and was part of the ownership group at the now-defunct Brass Tacks in LoDo.

Together Jump and Jensen, who got married earlier this year, are a cocktail power couple shaking up the local scene, and in 2025, they’ll debut their first concept together.

Read the rest of this story on TheKnow.DenverPost.com.

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anxiety

Best Ways To Make The First Part Of The Week Positive

Published

4 months ago

August 18, 2024

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The first part of the is filled with work, to-do things and prepping for 5 days of jobs stuff. Going into the work week, some people experience sadness, anxiety, or lack of motivation which can be a routine, which is not healthy. While Boomers and Gen X were raised in a world with fewer life options and work was just a thing you had to do, younger Millennials and Gen Z’ers were given a somewhat different take. Gap Years, working abroad, flex schedules and work at home gave them an option to craft a work environment suited to their needs. But as that falls away, stress and anxiety have increased. Some 39% of Gen Z feel regular anxiety. And roughly half of Gen Zs (52%) and millennials (49%) feel burned out by their job. So what are the best ways to make the first part of the week positive?

Food

Weekends are made for fun, indulgences and treats. Each week decide Monday or Tuesday will be fun or favorite food night. It can be something easy like Sloppy Joes, a speciality salad, a great steak, but something to look forward to and enjoy. Also, make it something easy but transforms Tuesday into something special. Food also releases mood-boosting serotonin and dopamine, which can brighten the earlier part of the week. Food especially rich in those two include fish, grains, lean meats, olive oil and fruits and vegetables.

Swap beer for marijuana

All studies show marijuana is healthier for the body than beer. Fewer calories, less boating, no hangover. While California Sober has become a thing, more people are drinking less beer Monday-Wednesday and just having a couple of hits of a vape or a gummy. They get the chill without the extra weight or hangover. Canada did a study on the trend, but ultimately it helps you maintain energy for the rest of the week.

Plan something fun

Everyone looks forward to the weekend as a chance to relax and do fun things. Why not put Monday or Tuesday night as a special activity night. Anything from bing watch 3 favorite shows, trying a new video game, a long soak in the tub, or an early dinner with friend. Transform Monday or Tuesday into “Fun Day” by either planning or spontaneously doing something enjoyable for 1-3 hours?

Sleep

Think about reversing the weekend sleeping in to sleeping early. Think about listening to calming music, read a book and just soak up snuggling in the bed. Avoid your phone and just relax and allow your body to unwind for a solid night’s rest.

Hopefully these tips will transform the first part of the week into a self care enjoyable time…and give you the energy and a positive outlook for the rest of the week.

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Anheuser Busch

Things Are Heating Up For Cannabis This Summer

Published

7 months ago

June 10, 2024

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Cannabis is popular, but not nearly as popular as its cousin, which is a global powerhouse.

Cannabis has been around for thousands of years, but its similarly aged cousin is still more popular on a global level. You might think Coco-Cola was popular when it had a more active coca component, but it is not the OG version of fun. Cannabis is related to hops, which is a base for most beer. This biggest clue to their relationship is in the smell. You can tell since they both have a bit of a dank aroma.

While marijuana is becoming widely accepted, it has a ways to go to be as popular as its cousin. Globally, when you look at the beverages we consume, most North Americans would be surprised. Water, followed by tea are the top two drinks in the world. Surprisingly, beer is the third…making hops valuable and highly consumed. Coffee, is the fourth most drank beverage.

Hops comes from the plant humulus lupulus and marijuana comes from the cannabis plant. Both are parts of the relatively small family of Cannabaceae. They basically are cousins, sharing a key ingredient called terpenes^{ans. Cannabis contain terpenes and terpenoids; tetrahydrocannabinol (THC) is a terpenoid.^{^{Hops lack the enzyme which could convert cannabigerolic acid into THC or CBD. While THC is what makes you high, hops doesn’t contribute to the alcohol content of beer, but rather the weight and flavoring. On its own, hops has been used for anxiety, sleep disorders, restlessness, symptoms of menopause, and other conditions, but there is no good scientific evidence to support these uses.}}}

While in humans, cousins shouldn’t marry, the same is not true in the hops/cannabis world. In 2022, the Canadian and US marijuana beer market was estimated at $190+ million. Beverages are a growing populations and mainstream beer makers have taken notice. Coors, Molson, Anheuser-Busch, and more have developed beers with cannabis, with some looking toward the non-alcoholic market.

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