BDSA

How About Marijuana Peeps For Your Basket

Published

2 months ago

March 8, 2024

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Love them or hate them, Peeps have become a staple for Easter and other holidays. Each year across the US and Canada, retailers are filled with things for holiday from chocolates, to new clothes to the infamous little bunnies. Newspapers have contests asking people to do a scene with the squishy characters and conversations are heard in store aisles and across cocktails about the peep. But what if you made them even better…how about marijuana peeps for your basket?

Last year, Easter candy accounted for $3.4+ billion in the US and Canada dollars in sales. Confectionary sales have steady grown over the last 10 years for this holiday. Edibles are a huge cannabis market. According to BDSA, a leading analyst firm which also covers cannabis, says edibles are the number one way people consume marijuana. Roughly 90% of it is via gummies, followed by chocolate.

In 1953, Just Born acquired the Rodda Candy Company and it jelly bean and marshmallow chick line. Smartly, they replaced the time-consuming process of hand-forming the chicks with mass production.^{When founder Sam Born displayed a sign for his freshly made candy, he titled it “Just Born”, playing off of his last name and the fact that he made his candy fresh daily. The newly purchased company, Just Born, was soon the “largest marshmallow candy manufacturer in the world.”}

In the 1960s, following the company began following seasonal themes. Twenty years later, the Marshmallow Peeps Bunny was released as a popular year-round shape of the candy.^{The yellow chicks were the original form of the candy — hence their name — but then the company introduced other colors and, eventually, the myriad of shapes now produced.}

How to make Marijuana Peeps:

1) Buy some bunny Peeps.

2) Melt either white chocolate or vanilla candy wafers or bark in a microwave safe mug (deep enough to cover the Peeps) until it’s nice and fluid.

3) Add cannabutter or a small amount of marijuana oil and stir well until fully blended.

4) Insert a lollipop stick into the bottom of each Peep (use some melted candy to make it adhere better).

5) Dip each Peep into the candy to coat. Allow candy to harden.

6) Enjoy!

You want to be careful in dosage and perhaps taste them before sharing them with friends or at a holiday gathering.

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BDSA

Choosing The Right Edible – The Fresh Toast

Published

2 weeks ago

April 15, 2024

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Edibles have become very popular – finding the right one for you is key!

With over 50% of the country’s population having access to recreational cannabis, it has gone mainstream. Over 85% of the population believe it should be legal in some form and now there is a whole movement around California sober. As access to legal marijuana gains, beer sales have flattened and people are curious. According to BDSA, almost 50% of those who have used cannabis, have used an edible – primarily a gummy.

Marijuana not only helps you to chill, relax or go on a fun journey, it also has clear medical benefits. Edibles are healthier for you body and lungs than vaping and smoking while capable of producing the same results. While smoking cannabis is a little healthier than tobacco, it is still not a great frequent habit. Additionally, edibles are likely to provide more pain relief and a stronger response from your mind and body.

Edibles are portable and discreet, allowing you to consume at a party, family event, or on the bus. No fuss, no muss and you can pop one in your mouth. According to BDSA, gummies represent at last 85% of the edible market.

Edible makers infuse their foods with marijuana through a variety of ways, primarily with cannabutter and extracts. Cannabutter is the product that results once butter or oil is infused with cannabis. This mixture is then used to make brownies, chocolates, etc.. Cannabutter includes the benefits and limitations of the whole cannabis flower, providing you with the full spectrum of cannabinoids. This means that there’s THC, CBD, and more in these types of edibles but also that they’re more unpredictable.

Gummies and a few other products are usually made with extracts. Producers isolate THC or CBD in a lab and later add them to their products, making something that is more reliable and consistent. Edibles prepared with extracts are a good option for people who are looking for a specific effect.

5 differences cannabis edibles and flower — Photo by Margo Amala via Unsplash

When it comes to dosage, if you are new – consider starting with 2.5-5 mg and see how it goes. One benefit of professional edibles is there is a generally a good dosing guide so you can manage your high. Where you want to chill at a concert of microdose to focus, you should be able to easily manage your high with a gummy. Traditionally baked edibles can crumble and might not travel as well.

Remember it usually takes between 45 minutes to an hour for an edible to kick in. Wana Brands started a trend by releasing a new edible called Calm which hits in 5-15 minutes. Being the first, you may have to wait for it to be in your area.

Dispensary purchased edibles also tend to have less of a “weed” flavor. Companies have employed chocolatiers and master candy makers to ensure the right taste along with the journey. Flavors go from cookies and cream to watermelon, so you should find the right flavor.

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BDSA

Cannabis Industry Employs The Same As These Companies

Published

2 weeks ago

April 12, 2024

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The cannabis industry has had a rough couple of years, but things are looking brighter. The one constant positive is consumer demand has continuously increased. You know it is good when Missouri has over $1 billion in sales last year. And, despite the struggles, the industry continues to grow. In fact, surpassing other job reports, the cannabis industry grew 5%. Around 440,000 work in market as of today. It is a clear indicator legal cannabis is here to stay.

While 440,000 is a big number – how big is it in relation to other industries? BDSA, an analytical firm who covers cannabis, reported the industry made $29.5 billion in the legal market. It would have been over $30 billion if not for the chaos and huge illicit market in New York. Like most industries, the weed one includes dispensaries, manufactures, some ancillary services, farmers and management. It is also a very small sliver of greater farming community. America’s farm families represent two percent of the population and help feed the other 98%.

standing people during daytime

Subway Sandwiches with a revenue of 16.5 billion employees roughly 410,000 including the franchises.

Grocer Kroger employs 430,000 in 36 states in 2,700 locations with sales of $150,000.

Target has 440,000 in their US retail stores with sales of $107 billion.

Starbucks and their famed coffee have 381,000 brewing almost $36 billion in sales at 16,449 locations.

Dentists, clocking in at half the number at 202,000, but if you fold in everyone in the industry including dental hygienists, they have 1,140,861 people employed in the US dental industry as of 2023.

CocaCola’s total number of employees in 2022 was 82,500. This helps drive the juggernaut of beverages with more than 1.9 billion servings of drinks sold in more than 200 countries each day.

The US alcohol industry supports around 4 million jobs, including employment in production, distribution, sales, bartenders and other related services. They help drive the drinks market of $183.5 billion last year.

Constellation, the alcohol company invested in cannabis has approximately 10,000 employees and Diageo has 3,100 people across North America.

Tobacco manufacturing in 2021 had 16,767 people and generated $886.09 billion in 2023.

The U.S. pharmaceutical industry employs over 1.3 million people. It is the largest pharmaceutical market generating over $550 billion dollars.

There are 29,711 people employed in the Strip Clubs in the US as of 2023.

As the cannabis market continues to grow and partner with adjacent industries, it will another part of employments, economy and everyday life.

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BDSA

Is The Administration Racing To Reschedule By 4/20

Published

4 weeks ago

March 29, 2024

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After dragging their feet for 3 years, the Biden administration seems to be putting some juice to get the DEA to move

Is it opening the door to a new era? It seems the Biden administration has suddenly decided to follow up on their 2020 campaign promises. But does the sense of urgency reflect not only their need to engage younger voters but something else? Is the administration racing to reschedule by 4/20. President Biden brought up federal rescheduling as part of his proclamation declaring April to be “Second Chance Month.” Followed by his mentioning it in the State of the Union, this should be a signal to the Federal Drug Agency (FDA) to move on the recommendation by other agency and act.

Having made the promise, for almost the first 3 years of his tenure, Biden barely acknowledged the cannabis industry. This despite sales in the industry continues to grow and now, over 50% of the country has legal access to products. Those under 40 have an entirely different take on marijuana with Gen Z drifting away from alcohol and moving to weed. Beer sales have mirrored the societal shift. They have been out of step with the public.

joe biden kamala harris — Photo by Chip Somodevilla/Getty Images

Biden is struggling with younger voters. Media like the New York Times has been piling on by highlighting why he is losing and gently making it a much bigger issue. The campaign is concerned and sees to reengage this demographic. Biden is viewed favorably by only 31% of people ages 18 through 29, much worse than he fares with other age groups, according to a recent Economist/YouGov poll.

The White House begrudgingly started the process of rescheduling last year. Currently, cannabis classified as having zero medical benefit is lumped into the same category as heroin and LSD. Neither alcohol or tobacco are boxed into this category despite having zero health benefits and litany of problems the does cause.

Rescheduling would be an immediate benefit to an industry struggling with a host of issues including tough business rules around the classification, chaos in the New York and California market, and a dropping of flower prices. Some older Senators including James Risch (R-ID) and Pete Ricketts (R-NE) are making a last ditch effort to stop the process.

While 4/20 has long been a wink wink nod to marijuana use for those in the know, thanks to the legal sales it is another big media day. Like the 4th of July or Drinksgiving/Green Wednesday, it is a time where they could get the most engagement with the public.

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