California cannabis regulators are rolling out a new AI tool to help companies identify marijuana product packaging that may be appealing to children in violation of state regulations.
The Department of Cannabis Control (DCC) announced Monday that licensees can now use the Cannabis Product Image Analyzer (CPIA), which was developed to prevent the marketing of potentially problematic packaging that violates the state statute by attracting minors.
Marijuana business licensees “may take a photo using their smartphone or mobile device, a screenshot or any other supported file format and upload it to the CPIA tool,” the DCC said. “The image will be analyzed and a summary of its findings will be provided.”
DCC said it will not store images uploaded to the CPIA database, or summaries of findings it produces. Rather, the goal is to “assist licensees in determining whether packaging or labeling may be attractive to children.”
This includes packaging and labels stating:
- Images of minors or under 21s
- Cartoons
- Similar to images, characters or phrases commonly used to advertise to children
- Images that are any imitation of candy wrappers or labeling and
- Images containing the terms “Candy” or “Candy” or variations of the spelling such as “kandy” or “kandeez”
“CPIA uses artificial intelligence technology to review user-submitted images to identify issues that may indicate child appeal,” DCC. he said in a note “The CPIA has not identified all concerns that an image may raise, or that the Department may find appealing to children.”
Regulators stressed that licensees should not “rely on the output of the CPIA, which does not definitively establish whether advertising or marketing violates” state regulations. And if the tool finds that an uploaded image likely complies, that alone “does not prevent the Department or fact-finding in a disciplinary or administrative action from determining the uploaded image violates the regulations.”
“As artificial intelligence systems evolve, update or produce variable output, the CPIA assessment can change from day to day, even when the same image is reviewed. The quality, clarity, angle, light or integrity of an image uploaded by a user may affect the CPIA review and assessment. Users are solely responsible for ensuring that uploaded images accurately label products.”
Cannabis licensees are being encouraged to provide feedback on the AI tool online survey.
California regulators have also approved emergency rule changes to the state’s marijuana licensing process. to make it easier for companies to receive benefits In line with the Trump administration’s latest move to federally regulate medical cannabis.
Additionally, a California Senate committee approved the Assembly-passed bill on Monday allow marijuana dealers to provide drive-thru windows to serve customers.
While Gov. Gavin Newsom (D) recently He took credit for helping lead the state’s push to legalize marijuana and discussed his limited experience with cannabis use.
In October, however, Newsom vetoed a bill that would have It allowed micro-marijuana companies to ship medicinal cannabis directly to patients Through common carriers like FedEx and UPS, he said the proposal would be “too burdensome and complex to manage.”
Newsom signed a bill earlier this month streamlining research into marijuana and psychedelics.
In September, the governor also signed a measure pause on the recent tax increase on marijuana products.
Separately, the state attorney general says Indian tribes cannot independently participate in the marijuana trade with licensed cannabis businesses without obtaining their own commercial license from state officials.
California officials have recently been rewarded nearly $30 million in grants for marijuana-focused academic research projects.