Marijuana Business Daily

Cannabis brand health might be more important than sales, data suggests

Published

2 years ago

February 10, 2023

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Bethany Gomez

Cannabis marketers are stuck between a rock and a hard place.

They need to drive immediate sales while building the foundational brand equity that will set up the brand for success over the long term.

Some believe that brands don’t matter yet in marijuana, while others are expecting consumer packaged goods-level results.

Marketers today have an arsenal of tactics at their disposal to help build their brand and drive sales:

They run advertisements, sponsor events or even engage celebrities to drive top-of-the-funnel awareness. They develop clever brand positioning targeting strategic consumer segments. They redesign their packaging to stand out from the crowd. They establish in-store campaigns to win over budtenders or entice new customers. They can create loyalty programs to encourage repeat purchases.

All of these initiatives cost money.

Yet, most marijuana marketers have no way of objectively reading which initiatives are

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Marijuana Business Daily

Ohio House Republicans’ cannabis measure a ‘slap in face,’ NORML says

Published

2 days ago

March 7, 2025

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Changes to Ohio’s voter-approved adult-use cannabis law proposed in a bill introduced this week by House Republicans are less extreme than those passed by the state Senate.

However, the proposed business restrictions, social equity program elimination, THC potency limits and penalties are still a “slap in the face to the 57 percent of Ohio voters who approved” legalization in November 2023, NORML said in a statement.

House Bill 160, sponsored by Republican state Rep. Brian Stewart, would also restrict the sale of products with hemp-derived THC to licensed marijuana stores and dispensaries, according to the Statehouse News Bureau.

In addition, the bill would:

Cap the number of marijuana stores allowed statewide at 350. Impose a buffer zone of a half-mile between

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Marijuana Business Daily

Building cannabis brands that reach across markets

Published

3 days ago

March 7, 2025

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(This is a contributed guest column. To be considered as an MJBizDaily guest columnist, please submit your request here.)

Richard Proud (Courtesy photo)

Consumers can be a perplexing group – and even contradictory – especially in an industry as new and complex as cannabis.

This makes the task of building cannabis brands that resonate across geographical areas a significant challenge.

The best brands find ways to connect, knowing their audience will react to brands that help them feel good about themselves, their community and the decisions they make.

As former Starbucks CEO Howard Shultz said, “If people believe they share values with a company, they will stay loyal to the brand.”

Consumer appeal and connection

For marijuana businesses, consumer nuances pose a unique challenge: How

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Marijuana Business Daily

From client to co-founder, Storz & Bickel executive on US tour to drum up cannabis business

Published

7 days ago

March 3, 2025

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Jürgen Bickel is not only the founder and managing director of Storz & Bickel, he’s also a longtime client of the company’s iconic cannabis smoking device.

The medically certified product manufacturer, based in Tuttlingen, Germany, is celebrating the 25th anniversary of its Volcano vaporizer, which has sold hundreds of thousands of units worldwide since its early days on the market when Bickel first tried it as a consumer.

“It’s really for people who are frequently using cannabis,” he told MJBizDaily during a recent interview and product demo at a private cabana at The Woods in West Hollywood, California.

“There’s a lot of patients who really need to use it several times a day.

“They need reliability and reproducibility.”

The Woods, owned by

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