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Is The THC % Game Rigged?

Published

9 months ago

September 27, 2025

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Go to almost any dispensary today and you will hear it: “This is 32%.” Budnenders Pitch Flower with a high thc high level, as if it is golden nuggets, consumers are in a hurry to grab banks with the highest number, and the plaster brands are like an honorary sign. In today’s market, the percentage of potentials are not just a selling point – they have become the entire cannabis personality.

But here’s the problem: the percent of Thc is one of the most deceptive and manipulated indicators in the field. Consumers believe that this is the highest quality measure, manufacturers feel pressure to multiply, except for numbers, and laboratories are under fire for inflating results. Truth is more ugly than most, and it rebuilds the cannabis future ways that can leave everyone worse.

Why do consumers pursue thc

Legalization led cannabis in the mainstream, but it also brought it to a mathematical problem: more thc = the best weed. For new consumers, especially those who are accustomed to the scale, the largest number on the bank feels like the safest rate. Why pay for a flower, indicated by 18% when 32% of the strain promises “almost twice as much as durability”?

Veterans know better. Anyone who has long been, knows that 17% deformation can knock you down, while 30% bud feels amazing. All because cannabis is not the only compound; This is a whole ecosystem, and each item works together to create balance and consequences. Cannabinoids, Terpens and flavonoids play together to create “high”. This is known as an entourage effect, and it often matters much more than the raw Thc content.

However, the customers of the dispensary strengthen the fixation. Many often refuse a spare flower when it tests below 25%, no matter how fragrant or unique. Manufacturers know this, and many admit that they feel the numbers to stay on the shelves.

Read the rest of this article about High Times, Click here

Message Or falsified the game thc %? appeared first further Retail Marijuana Retail Report – News and Information for Cannabis sellers.

(Tagstotranslate) Thc

Ayrloom

A New York Apple Orchard Bet The Farm On Cannabis

Published

2 days ago

June 27, 2026

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A New York Apple Orchard Bet The Farm On Cannabis

As the truck pulls up to the loading bay of a warehouse at a 1,000-acre apple farm in Lafayette, New York, a worker rolls back the door to the loading area, revealing 35 three-foot-tall sacks filled with 5,000 pounds of weed.

Eddie Brennan, the 44-year-old president and CEO of Beak & Skiff Farms, known for its 1911 hard cider brand, and CEO of Ayrloom, the Empire State’s top-selling cannabis company, watches as his employees haul bags of cannabis to the door of the extraction lab. Today’s harvest will be crushed and then put through an ethanol extraction process (the ethanol comes from a nearby distillery) and made into a vape. Entering the legal cannabis industry was a risk, but Brennan’s family business, which has historically depended on seasonal apple sales for 80% of its revenue, needed to expand into the fast-growing sector.

“Every generation thinks they’re going to lose it—the fear is part of the business plan,” says Brennan, a fifth-generation co-owner of the family farm. “Nothing lasts forever and you have to constantly evolve.”

To read the rest of this article on Forbes, Click here *PAYWALL*

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