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Marijuana Retail Report

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Marijuana Retail Report



The average cost of goods fell from $28.79 to $26.61 in one year

In May, Missouri’s cannabis market reached another milestone, reaching the mark record $135.07 million in monthly sales as many mature cannabis markets across the country continue to struggle with flat or declining revenue.

May sales included $124.24 million in adult sales and $10.83 million in medical marijuana, making it the strongest month in state history for total sales, adult sales and average daily sales, according to the Missouri Department of Health and Senior Services.

The the average cost of goods sold decreased from $28.79 in May 2025 to $26.61 in May 2026, according to research firm Headset.

“The slight decline in average prices, combined with a 7.7% year-over-year increase in total units sold, highlights a shift toward value-oriented shopping and perhaps more frequent, smaller transactions,” according to Headset, which reported lower total sales than the healthcare division.

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Cannabis Industry News

Missouri Cannabis Workers Win Union Contract to Secure Higher Pay and Paid Vacation

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Missouri Cannabis Workers Win Union Contract to Secure Higher Pay and Paid Vacation

Missouri’s cannabis industry workers are building on a string of recent union victories as workers at dispensaries and manufacturing facilities push to organize across the state. Independent Missouri reports.

Workers at High Profile Cannabis in Columbia last week unanimously ratified what union officials said was Missouri’s first collective bargaining agreement for cannabis workers. According to the United Food and Commercial Workers International Local 655, the contract provided for higher wages and paid vacation time for employees.

The victory comes as other Missouri cannabis workers are advancing union campaigns. Proper Brands workers post-harvest in St.

According to the report, Sean Shannon, director of organizing for UFCW Local 655, told the outlet that production and distribution workers from across the state are trying to organize their workplaces.

Some of the campaigns follow years of legal wrangling and pushback from employers. In May, workers at BeLeaf Medical’s Sinse cultivation facility won a National Labor Relations Board ruling that claimed post-harvest cannabis workers are covered under federal labor law and have the right to unionize. The ruling rejected the company’s argument that the workers should be classified as agricultural workers, who are exempt from certain federal labor protections.

Proper Brands founder and CEO John Pennington told the Independent that the company respects the workers’ decision and looks forward to working with the union.

At Vibe, workers cited concerns about favoritism, wages, working conditions, safety equipment and retirement benefits. Organizers said recent wins in High Profile, Proper and Sinse have helped build momentum among cannabis workers, who had previously questioned whether unionization was possible in the state.

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Class Action Lawsuit Claims ‘Cartel’ Manipulates Missouri Cannabis Industry 

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Class Action Lawsuit Claims ‘Cartel’ Manipulates Missouri Cannabis Industry 

A class-action lawsuit filed in Missouri alleges that a “cartel” owns, controls or manages an unlawfully high portion of the state’s dispensary licenses and uses that market power to manipulate the market for its own benefit.

The lawsuit by licensed cannabis growers CPC of Missouri-Smithville, LLC and GF Saint Mary LLC alleges that Good Day Farm and a network of companies and investors conspired to invest in limited liability companies that then obtained additional cannabis industry licenses that are actually owned, managed or controlled by Good Day Farm.

Missouri there is a 10% licensing cap written into the adult-use cannabis law, but plaintiffs allege the so-called cartel operates under five different brand names and operates 61 dispensaries in total. The lawsuit alleges that Good Day Farms has 21 distribution licenses and is working with CODES, which operates 20 dispensaries; Greenlight, which operates 10 dispensaries; Fresh Karma, which operates six dispensaries; and 3Fifteen Primo, which operates four dispensaries.

The lawsuit alleges that the companies buy cannabis from unrelated firms at artificially low prices, but their stock from companies they are affiliated with and shut down independently manufactured products from their dispensaries unless the companies agree to their demands.

In a statement, Bob Hoffman, one of the lead lawyers for the lawsuit, said the companies’ actions are “suppressing competition in the wholesale cannabis market and enriching themselves with illegal profits through an unconstitutional and clandestine business conspiracy.”

“Missouri’s growers and producers have suffered under this scheme for too long – many of them know something is wrong, but don’t understand the extent of the Cartel’s market manipulation,” Hoffman said in a press release. “We filed this lawsuit to restore the fair and competitive marketplace that Missourians voted for when they legalized recreational cannabis in 2022.”

The lawsuit names 50 businesses and individuals as accomplices.

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