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7/10

Marijuana Retail Report

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Marijuana Retail Report



“Oil Day”, or 7/10, has failed as a sales holiday this year

Key points:

  • “Oil Day,” or 7/10, flopped as a sales holiday this year, increasing sales by just 4% over a normal Friday.
  • Cannabis concentrates remain a small part of retail sales, but are highly valued by buyers.
  • Price compression has expanded the customer base. Live resin, which once sold for $40 per gram, is now only $10 before tax.

Once a niche product, cannabis concentrates have become one of the most reliable drivers of retail growth.

Extracts are the basis of vapes, edibles, infused pre-rolls and premium hash sales year-round, even if 7/10 is the industry rest of the concentrate is assigned and dabber’s response on 4/20 – doesn’t move the needle.

“These extracts feed the entire food industry — they come from hash,” said David Downs, organizer of Hash Week, a week-long celebration in California beginning on 7/10, sometimes called “Oil Day.”

“We’re talking about concentrates – edibles, vapes and the hash market in bulk grams. They’re all extracts.”

As cannabis oil becomes a year-round growth engine, consumers are no longer waiting for the 7/10 holiday to purchase it.

Still in 2022 concentrate sales jumped 67.4% on 7/10according to Headset, rosin sales were up 213% over the previous four Saturdays—a veritable holiday surge by any standards.

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