(This story first appeared in the November-December issue of MJBizMagazine.)

California cannabis brand Breez has stayed true to its core mission of providing access to medical marijuana patients and recreational consumers since it was established in 2015.

That ethos led Austin and Anna Hice, the brand’s husband-and-wife management team, to develop THC-infused tablets and mints in a widely recognized form factor.

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It also prompted the co-founders to launch direct-to-consumer delivery – particularly targeting the state’s vast cannabis deserts, where cities and counties still prohibit marijuana operations nearly eight years after voters legalized MJ cultivation and retail sales.

“It’s all about accessibility,” Austin Hice told MJBizMagazine during a phone interview.

Demand for delivery

Though about 95% of Breez products are sold through retail, delivery

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(This column first appeared in the November-December issue of MJBizMagazine. To be considered as an MJBizDaily guest columnist, please submit your request here.)

Beau Whitney (Courtesy photo)

The macroeconomic environment has a huge impact on cannabis investment opportunities.

While recent years have been rough for the industry, the future looks somewhat less turbulent as macroeconomic pressures on cannabis businesses alleviate.

A few years out from COVID-19, the industry is exiting a period of abnormally high sales driven by pandemic purchasing.

Demand is more predictable, and consumers are returning to pre-pandemic behaviors.

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Still, some critical business operations will continue to be influenced by macroeconomics – and how companies respond to these factors will ultimately decide the health of their cannabis businesses.

Cost of inputs

Many companies have experienced

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Despite growing acceptance of cannabis, many state-regulated marijuana businesses say their social media pages are being hidden, engagement is being throttled and – in some cases – accounts are being shut down.

Because most states restrict marijuana ads from television, radio and print media, licensed operators have turned to social media platforms such as Instagram, owned by Meta, to spread their messages.

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“Meta updated its terms and conditions about two weeks ago,” said John Greene, co-owner of Rhode Island cannabis cultivator CMS Gardens.

“As soon as that email was sent to Meta users, thousands of accounts that were related to cannabis started going down.”

Green described Meta’s previous guidelines as “more relaxed” until the update.

Meta did not respond to MJBizDaily requests for comment.

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