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Massachusetts cannabis cultivator, retailer Insa laying off workers

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Massachusetts-based cannabis cultivation and retail company Insa laid off an undisclosed number of workers in the past few months.

The downsizing was a result of increased competition from “out-of-state” companies in the Massachusetts marijuana market, Insa CEO Peter Gallagher told MassLive.com via email.

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“To address these new challenges, we have been focused on implementing important cost-saving measures to align with the new market,” Gallagher said.

“It was through this process that the difficult decision was made to eliminate various positions in the company.”

Insa did not immediately respond to an MJBizDaily request seeking more details about the layoffs.

The company, headquartered in the Springfield suburb of Easthampton, also operates in Florida and Pennsylvania.

An Insa store is scheduled to open soon in Ohio, and the company is licensed in Connecticut.

Cannabis retailers in Massachusetts have sold more than $4 billion in products since the adult-use

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Marijuana Business Daily

Building cannabis brands that reach across markets

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(This is a contributed guest column. To be considered as an MJBizDaily guest columnist, please submit your request here.)

Richard Proud (Courtesy photo)

Consumers can be a perplexing group – and even contradictory – especially in an industry as new and complex as cannabis.

This makes the task of building cannabis brands that resonate across geographical areas a significant challenge.

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The best brands find ways to connect, knowing their audience will react to brands that help them feel good about themselves, their community and the decisions they make.

As former Starbucks CEO Howard Shultz said, “If people believe they share values with a company, they will stay loyal to the brand.”

Consumer appeal and connection

For marijuana businesses, consumer nuances pose a unique challenge: How

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From client to co-founder, Storz & Bickel executive on US tour to drum up cannabis business

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Jürgen Bickel is not only the founder and managing director of Storz & Bickel, he’s also a longtime client of the company’s iconic cannabis smoking device.

The medically certified product manufacturer, based in Tuttlingen, Germany, is celebrating the 25th anniversary of its Volcano vaporizer, which has sold hundreds of thousands of units worldwide since its early days on the market when Bickel first tried it as a consumer.

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“It’s really for people who are frequently using cannabis,” he told MJBizDaily during a recent interview and product demo at a private cabana at The Woods in West Hollywood, California.

“There’s a lot of patients who really need to use it several times a day.

“They need reliability and reproducibility.”

The Woods, owned by

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Marijuana Business Daily

Virginia governor expected to veto recreational marijuana sales legislation

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Virginia appears set to remain the only state in the country with recreational marijuana legalization but without legal sales.

That status quo would continue if, as widely expected, Republican Gov. Glenn Youngkin again vetoes adult-use sales legalization bills that state lawmakers recently sent to him.

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For the second straight year, Virginia’s Democratic-controlled General Assembly passed legislation that would finally set up adult-use sales in the state.

Youngkin’s Democratic predecessor, Ralph Northam, signed legalization into law in 2021, but that bill had a clause that required further action to create a market projected to be worth hundreds of millions.

The most recent legislation would give exclusive adult-use sales rights to the state’s existing medical marijuana businesses, which include major multistate operators such as:

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