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Missouri tops $12 million in marijuana sales during opening rec weekend

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The numbers are in: Missouri’s Department of Health and Senior Services today offered the first glimpse into just how well the Show-Me State’s first weekend of recreational cannabis sales went.

On Friday, Feb. 3, Missouri’s 198 operating dispensaries combined to sell more than $3 million in recreational marijuana and nearly $2 million in medical cannabis. On Saturday, rec sales eclipsed $3.3 million and medical sales dipped to $1.3 million. Consumers in the Show-Me State scaled back on Sunday, buying close to $2.2 million in adult-use marijuana and about $900,000 in medical product.

The weekend saw a grand total of $12.7 million in weed sales, $8.5 million coming from recreational buyers and the other $4.2 million coming from medical cardholders.

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After a big weekend, stores settle into a normal groove

Last week state officials suprised nearly everyone by giving stores the green light to go ahead with adult-use weed sales on Friday, rather than wait until Monday, as was expected. That kicked off a busy weekend for consumers, who went looking for their nearest store, and retailers, who saw an early surge in sales.

By Monday morning, things had calmed down. A tour of St. Louis-area stores found a smattering of curious customers served by budtenders still catching their breath.

The waiting room at Root66 South Grand sat empty shortly after the popular store opened at 10 a.m. Monday. But the weekend was another story, according to budtender Patrick O’Donnell. After serving some 40 paying customers each day during the medical–only era, the Root66 location — one of three Root66 stores in St. Louis — saw upwards of 200 paying customers on Friday, Saturday and Sunday this weekend when state authorities turned the switch to rec.

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“Absolutely insane,” O’Donnell said. “We had lines of people from the time we opened to pretty much the minute we closed.”

Root66 employees found out late last Thursday night that Missouri could start rec sales last Friday instead of today, O’Donnell said. They learned the dispensary had the green light for adult use at 6 a.m. Friday, and met the exciting day with mixed feelings.

They’d slowly been loading up the dispensary, a converted former McDonald’s restaurant, for weeks. Even so, the early start had Root66 out of stock for nearly one-third of its preroll menu.

Customers packed the store’s waiting rooms by the dozen over the weekend, with some 20 to 25 people waiting at a time. Thankfully, lines didn’t get long enough to leave customers outside in the freezing St. Louis cold.

No lines, no waiting on Monday morning

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St. Louis resident Deion Harris stopped by Root66 Monday morning to reload on “Fruit by the Foot” pre-rolls. (Photo: Chris Kudialis for Leafly)

Local resident Deion Harris visited Monday morning to load up on Root66’s popular “Fruit by the Foot” pre-rolls, after burning through the inventory he bought on Friday. Three half-gram joints, sold for $14, was enough to get through one evening, Harris said. But he tripled his order on Monday morning.

“I’m really glad this day is here and that we can all buy legitimate cannabis,” he said. “It’s still mostly cheaper on the street, but you’re definitely getting what you pay for here.”

Viola in St. Louis: Yes, it’s actually open

viola-store-in-st-louis
Pro tip: It’s already open. Despite its Coming Soon sign, the store owned by ex-NBA stars is already serving the people of St. Louis. (Photo: Chris Kudialis for Leafly)

Former NBA stars Al Harrington and Larry Hughes announced just two weeks ago they’d be opening downtown St. Louis’ first dispensary and the city’s only Black-owned weed store. Built right across a small crosswalk from a hulking new Major League Soccer stadium and just down the road from St. Louis’ hockey and baseball stadiums, Viola STL couldn’t have found a better spot for reaching the tens of thousands of sports fans that grace the area nearly every night.

Fast forward two weeks after Harrington and Hughes’ announcement, and a giant sign above Viola’s front entrance still says “Coming Soon.” But guess what: It’s actually open.

The door is unlocked and leads to a waiting room, and then a shopping area where a staff of three smiling budtenders stand ready to serve customers.

The weed for sale is from the grow houses of rival dispensaries: Good Day Farm, Prosper Cannabis and Illicit. But there’s no doubt the much ballyhooed store is already up and running, if not thriving.

“We’re going to have our own flower in here very soon,” said Managing Partner Dan Pettigrew. “We’re really excited to become a big part of this community and Missouri’s industry.”

Good Day Farm: ‘It’s been a fun craziness’

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Good Day Farm’s Brand Manager Luke Gerau shows off the company’s smorgasbord of edibles behind a display table where customers can lift glass coverings to smell samples of popular flower terpene profiles. (Photo: Chris Kudialis for Leafly)

Staffers at Good Day Farm St. Louis spent more than a month building up the store’s inventory for an expected rush of pot buyers on Monday—only to have them show up on Friday. Good Day Farms saw over three times as many paying customers during its first weekend of rec than a typical medical-only weekend. They expect to see that trend to continue in the days ahead.

“The early start was a blessing in disguise because it staggered out the rush and made us more accessible,” said Luke Gerau, Good Day’s brand manager. “We got a ton of customers and it didn’t require anyone having to wait in long lines.”

As part of Good Day expanding its team (200 employees across its 19 dispensaries in Missouri) the number of budtenders at the St. Louis store at any given time expanded from three to five. On Monday morning, the beefed-up staff offered extra assistance to a pair of customers who had the shopping floor all to themselves.

The customers, brothers from St. Louis in their 30s, asked not to be identified. But they smiled as they walked out of the dispensary with eighths of Blueberry Headband and Poison OG flower.

“Enough to get us high,” one of them cracked.

Laurie Gregory, Good Day’s chief marketing officer, said the majority of the products flying off the store’s shelves are flower goodies like pre-rolls and eighths, but added that concentrates and edibles each make up about 15 of total sales. The company also grows and sells Titty Sprinkles, one of Missouri’s most popular strains whose grower donates a portion of proceeds to breast cancer research groups.

“It’s been a crazy few days,” Gregory said, “but it’s a fun craziness.”



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Canada

Teen Marijuana Use Continues To Drop With Legalization

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In another positive reason for cannabis legalization – teen use continues to drop.

One of the great arguments against marijuana legalization is it will lead to more youth partaking. This argument is brought out, despite teen alcohol use continuing to be a problem. Now, a new study shows teen marijuana is continuing to decline, coinciding with the increasing legalization of cannabis for adult use across the United States. This trend contradicts predictions made by opponents of legalization, who argued that easier access would lead to increased youth consumption.

According to the latest Monitoring the Future (MTF) Survey, supported by the National Institute on Drug Abuse (NIDA), cannabis use among 8th, 10th, and 12th graders is now lower than before the first states began enacting adult-use legalization laws in 2012. This decline is part of a broader trend of decreasing youth drug use, which has reached historic lows since the coronavirus pandemic.
Photo by 2H Media via Unsplash

The U.S. Department of Health and Human Service’s National Survey on Drug Use and Health reported an 18% decrease in the percentage of 12- to 17-year-olds who had ever tried marijuana from 2014 to 2023. Additionally, current marijuana use among this age group fell by 19%. Similarly, the Centers for Disease Control and Prevention’s Youth Risk Behavioral Survey found a 26% reduction in the percentage of high schoolers identifying as current cannabis consumers between 2013 and 2023.

Researchers attribute this decline to several factors:

  1. Regulated markets: Licensed dispensaries require proof of age, making it more difficult for teenagers to obtain marijuana.
  2. Effective ID policies: Studies show high compliance rates among licensed cannabis retailers in checking customer IDs.
  3. Shifting perceptions: There has been a significant drop in youth perceptions that cannabis is easy to access, despite the widening adult-use marketplace.

The trend is not limited to the United States. A Canadian study found high school students reported more difficulty accessing marijuana since the country legalized it nationwide in 2019

These findings support the argument that regulated marijuana markets for adults, with appropriate safeguards, can effectively deter youth access and use. The data suggests that legalization policies can be implemented in a manner that provides regulated access for adults while simultaneously limiting youth access and misuse.

As more states consider legalizing marijuana, this evidence can inform policymakers and public health officials in developing effective strategies to protect youth while allowing adult use. The ongoing decline in teen marijuana use demonstrates that legalization, when properly implemented, does not necessarily lead to increased adolescent consumption and may even contribute to its reduction.



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The Simpsons Predicted Legal Weed So What’s Next

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YES, The Simpsons predicted Covid, Barbie mania and this country being the first to legalizing marijuana – what’s next?

If you want any accurate representation of what’s to come, skip the fortune teller. One show has a spooky way of predicting things which come true. Maybe it is because the writers have a pulse on what’s going on, maybe they have just been around a long time…but it is true. And yes, “the Simpsons” predicted legal weed, so what’s next?

By now it’s a long-standing meme the show has predicted multiple historical events of our time. What was once flippant jokes from the show’s writers have come to pass, including a Donald Trump Presidency, Farmville, the Higgs-Boson particle, Guitar Hero, a submersible disaster, and the Disney-Fox merger.

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In the cannabis world, the show foresaw Canada legalizing recreational marijuana. Back in the 2005 episode “Midnight Rx,” Homer, Ned Flanders, Apu, and Grandpa Simpson travel north of the border to acquire cheaper drug prescriptions. At one point, the Ned runs into his Canadian doppleganger, similar in every way except one: Canadian Ned hits the “reeferino.”



“It’s legal here,” the Canadian says, while offering Ned a hit. Flabbergasted by such a suggestion, Ned says to Homer, “They warned me Satan would be attractive. Let’s go!”

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As the US waits for a potentially rescheduling of marijuana, the industry is hanging out at Moe’s Tavern to see if their are any hints. Unlike the Canada episode, there’s isn’t any clear predictions, but an episode from 2000 predicted details of what could soon be real-life events. In “Bart to the Future”, Lisa Simpson becomes president and wears a purple suit and pearls that are uncannily similar to what Kamala Harris. Harris has been the champion of rescheduling, while House Speaker Mike Johnson (R-KY) is not.

With accurate guesses on both Covid and the Ebola outbreak, they also predicted a dark winter of 2025. The episode from Season 33 in January 2023 apparently foreshadowed something called a dark winter. Let’s hope this one is off the mark.



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Cannabis

Floridians Worried About Governor Leaking Health Info

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In a shocking surprise…medical marijuana patients, including veterans, may have had their information leaked thanks to the Governor.

Florida voters have overwhelmingly approved of marijuana use in the sunshine state.  In the first election for medical marijuana, over 60% of citizens voted yes. Governor DeSantis said too bad. In the second vote, the approve vote was 71% and the Governor said the public didn’t understand and he slow rolled it out. Now he is working on trying to block a third vote for recreational. But the latest action has left citizens stunned, now Floridans worried about governor leaking health info for an email campaign.

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Science, the American Medical Association and the federal Health and Human Services department all agree cannabis can benefit patients with a variety of ailments. Medical marijuana is recognized as a treatment for  PTSD, chronic pain, cancer and more. More research will unlock additional information about the plant, but it is a good start and is one of the basis for rescheduling. HIPAA is law passed in 1996 aimed to alter the transfer of healthcare information, stipulated the guidelines by which personally identifiable information maintained by the healthcare and healthcare insurance industries should be protected from fraud and theft.  Somewhere it slipped in Florida.

Governor DeSantis Wants It Both Ways On Marijuana
Photo by Jeff Swensen/Getty Images

Florida’s Department of Health recently emailed nearly 700,000 medical marijuana patients, praising Republican Governor Ron DeSantis. The email promoted achievements of the governor and how it helps them. This is despite is overwhelming opposition not to just  recreational cannabis use and legalization, but also the original law which allowed them be prescribed medical marijuana.

The email also praised a cancer research program promoted by first lady Casey DeSantis, listed health issues like HIV, hepatitis and syphilis that are in the spending plan and gave a message from Surgeon General Joseph Ladapo that he and DeSantis are “advancing public health and personal responsibility in Florida.”

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Medical marijuana patients and advocates say the DeSantis administration violated their privacy by using the patient list to promote policy.

“That is revolting. That is really such a misuse of power and information,” said state Rep. Kelly Skidmore, the ranking Democrat on the House Health Policy Committee.

The Department of Health said it didn’t single out medical marijuana patients, but rather sent the budget statement to everyone in its email databases apparently to promote the Governor and First Lady.



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