Everyone has a favorite flavor. Instinctually you know what that is whether it’s candy, soda, or popsicles. However, that may change with cannabis edibles and beverages, as sales data shows certain flavors rise above the rest for consumer wallets.

The company identified 73 different flavors currently sold on the market, which can range from hibiscus to red velvet. By a large margin, customers purchase citrus-flavored cannabis beverages and unspecified flavored gummy edibles more than any competing flavored product, according to Headset Analytics data.

Raspberry and watermelon are also popular with customers. But citrus and lemonade flavored beverages constituted approximately 24.2% of beverage sales over the past month for a reason.

“Citrus flavors are a great way to mask any residual flavor from the cannabis without making the product overwhelmingly sweet,” Liz Connors, Headset’s Director of Analytics, told The Fresh Toast. “Additionally, I think citrus likely just pairs better with the herbal taste from the THC than other flavors might.”

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These flavor preferences change with the market, although for reasons that appear unclear. Canadian markets gravitate to milk chocolate edibles far more than American markets do. Milk chocolate commands more than 50% of all edible sales in British Columbia, Alberta, and Ontario provinces. But legal state markets mostly gravitate to cannabis gummies and candies, with different flavor preferences depending on the state.

Connors hopes retailers and producers use this data to find area of opportunity in the marketplace. “For example, if Berry flavors are common in Gummies but not in Candies this could be a space for a producer to innovate on flavors,” she said.

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Fruity flavors like melon, pomegranate, and blueberry were generally more expensive than dessert flavors like chocolate, peanut butter, or snickerdoodle. But neither the cheapest flavor, honey, or the most expensive, eucalyptus, were top choices for consumers.

So what do customers care about more: price or flavor?

“I suspect that price is the primary driver over flavor,” Connors said. “This is mostly due to the fact that unlike a package of Haribo gummy bears you’re likely only eating one or two cannabis gummies. Even if it’s not your favorite flavor you won’t likely be consuming very many.”

CBD is used by people of all ages, but as you age, the body changes and it could use a little extra help. Older adults can generally use CBD safely without experiencing any adverse effects when combined with their existing medications, which can be a benefit. By your 40s, your the wear and tear on your body start to increase and there are activities and self care to minimize the damage. Here are three ways CBD can help the 50+

Seniors traditionally struggle with chronic conditions, less restful sleep, more physical injuries, and the decline of their mental health. While CBD still lacks scientific support, some key studies and large amounts of anecdotal evidence show that CBD can improve people’s quality of life, especially when taken as a supplement.

Here are three ways in which CBD can help seniors:

Better sleep

Insomnia occurs due to a wide variety of reasons, ranging from stress, to medications or bad habits. The condition is the same for people of all ages, but it affects seniors more often.

RELATED: 6 Ways Cannabis Can Improve The Life Of Seniors

Seniors struggle with their sleep due to their age and the fact that their hormones are fluctuating. They no longer produce the growth hormone — one of compounds responsible for our sleep patters — in the same amounts. Seniors are likely to get less deep sleep than younger people, which influences their mood and health.

CBD’s effect on sleep hasn’t been studied in-depth, but CBD and its short term effects on stress, anxiety, and PTSD have been documented. These conditions are almost always connected with poor sleep.

Pain management

CBD oils and topicals can treat different kinds of pain, whether they’re occasional and obtained from an injury or recurring. These conditions can affect muscles and joints and can be very debilitating.

RELATED: Educating Older Adults About CBD — What You Need To Know

CBD has analgesic and most importantly anti-inflammatory properties, helping people find relief from their injuries while also speeding up the recovery process.

Source of alternative medicine

One of the best parts about CBD is its untapped potential. Since the compound can treat a wide variety of conditions, it’s one that a lot of researchers are interested in, especially since it can rid us of the negative side effects that are associated with medications.

Although more research is needed in order to understand the full capabilities of CBD, including its possible side effects, for the time being, nothing dangerous has been recorded. Studies have found that the compound can provide relief while also decreasing the amount of medications that seniors consume.

Although The Smiths frontman Johnny Marr once said America’s pastime was only worthwhile if cannabis was involved, many baseball fans don’t agree. According to a recent poll, baseball fans were the least likely to consume marijuana among all major sports. Fans of eSports, UFC, and Formula 1 Racing had a far friendlier relationship with cannabis.

A Morning Consult poll surveyed between 252 and 1,269 self-identified fans of multiple major sports and how often they consumed vices, such as tobacco and cannabis. Although multiple sports leagues prohibit cannabis use and promotion, the poll highlights a growing branding opportunity for professional athletes involving marijuana and CBD products.

RELATED: Why This Will Be The Decade Of CBD

About 35% of eSports and UFC fans regularly smoke or ingest marijuana. Racing fans also gravitated to cannabis: at least 30% of F1 and MotoGP fans were normal users. Fans of America’s Big Four sports leagues — NFL, NBA, MLB, and NHL — were less cannabis friendly than fans of most other sports.

Sport organizations won’t allow players to sign sponsorship deals with marijuana companies, although professional athletes can freely do so with beer and spirit companies. But leagues have recently opened to the use and promotion of CBD among players. Big name golfers like Bubba Watson, Charley Hoffman, Scott Piercy, and Lucas Glover have signed CBD-related sponsorships without penalty.

It’s simple to understand what motivates players to sign such deals—the Untied States CBD marketplace generated $4.1 billion in sales last year, cannabis research firm Brighfield Group reports. Only racing athletes join professional golfers with permission to promote CBD products. However, Sports Business Journal reported in July the MLS could soon allow teams to sign CBD company sponsorships.

A recent NFL analysis concluded that while “CBD is a promising compound […] the extent of its use in the United States outpaces the level of evidence.” That lack of evidence appears the main conflict traditional sports leagues have in associating with cannabis or CBD products. Added NBA Commissioner Adam Silver: “When we change our policy we have to be really careful because we’re clearly sending a message to young people.”

RELATED: NBA Players Are Smoking A Bunch Of Marijuana In The Playoff Bubble

While a significant portion of most fanbases use cannabis, the leagues would rather leave that possible sponsorship money behind at the moment.

“As much as I would love to sell as many categories and allow our clubs to sell as many categories to monetize, you start getting into health and well-being,” a top sponsorship executive at a major U.S. sports league told Morning Consult. “There’s a whole other part of the organization, including doctors, that look into the effects of that product. And so at this point, we are looking into it, but there’s nothing imminent.”