YG Marley is getting into the cannabis business.

The artist is launching Young Gong, a new cannabis brand created in partnership with Glenmere Farms Enterprises, a New York-based company led by biomedical scientist Dr. Sha-Ron Pierre-Cauler. The official launch is scheduled for April 19th with a Countdown to 4/20 event at Partake NYC in Long Island City, during Day 2 of the weekend-long New York City Conafest.

According to the materials shared exclusively byHigh timesMarley is part of the venture as a co-founder and brand ambassador, giving the project a more direct connection to the artist than the usual celebrity licensing game. The brand is positioned around cannabis, music and meditation, and the name “Young Gong” draws on both Marley’s personality and the idea of ​​sound as a healing force.

“I’ve wanted to work with Dr. Sha-Ron for a long time,” Marley said. “I saw that she was a creative genius. She understood that this plant was more than just a feeling – it was a frequency.”

Pierre-Cauler said Marley made sense as a partner not only because of his public profile, but because of his long-standing relationship with cannabis culture and his instinct to match strains with mood, setting and experience. In her view, New York also offers the right backdrop for such a rollout, giving the brand the opportunity to create a spotlight on cannabis in a still-nascent market.

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