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Cannabis culture and industry fire it up for Super Bowl LVII



Millions of America’s football fans will pair their favorite pastime with more legal cannabis than ever before. 

Super Bowl LVII in the mature legalization state of Arizona promises one of the biggest bumps in sales of the year. The stoke is even bigger in freshly legal Kansas City. Medically legal Philadelphia, San Francisco smokers, and friends across the US will also burn one for the game Sunday afternoon. 

The lines at Phoenix and Kansas City dispensaries have already begun, owners report.

More than 99 million people watched the 2022 Super Bowl, and up to 600,000 people descend on the Phoenix valley this week. The line of planes waiting to land has begun stretching for miles, said Demitri Downing, co-founder of the major trade association MITA-AZ. This year offers the highest visibility ever for the ascendant legal cannabis movement.

“The town is going to be packed,” Downing said. “This is our biggest event of the year.”

Fans love to pair cannabis with the Big Game: Weed’s common effects of euphoria, hunger, and relaxation can enhance the experience of watching sports. The data company Springbig anticipates sales to jump up to 24% over the daily average in February. Savvy sellers tell Leafly they have hit 5,000% average sales with bargain ounces, vapes, and edibles delivered minutes after mobile ordering.

“We’ve seen a massive, massive bump,” said Jeff Dillon, head of marketing for Smoakland weed delivery in Northern California. “Cannabis and football go together like chips and dip.”


The stoner’s guide to a lit Super Bowl Sunday

Arizona sizzles in the spotlight

(Courtesy The Mint)
(Courtesy The Mint)

The Phoenix metropolitan area is set to host hundreds of thousands of people for Super Bowl LVII weekend, beginning now through the game on Sunday, Feb. 12 at 3:30 p.m. PST. Arizona began adult-use sales in January 2021, and more than 100 dispensaries are open.

“There’s a bunch of events going on. It’s going to be a crazy week,” said Downing for MITA-AZ.

The rapper Redman headlines the Mint Mall at Consumption Park, promoted by one of the closest dispensaries to the stadium, The Mint. Trulieve hosts the Cannablitz tailgate party as well. Ricky Williams hosts the 4th and 20 party over three days.

Two miles from State Farm Stadium, Sonoran Roots CEO Michael O’Brien expects his store Ponderosa to sell at least 10% more products than it does during a normal day. Then, Sonoran Roots will host a party downtown. 


How to order weed delivery online with Leafly

“We’ve been getting a lot of calls from people out of town,” he said. “It’s the best time of year for us.”

He planned for brisk business in flower varieties like Sonoran Roots premium Kush Mints, Cherry Cosmo, and Lemon Cane. Canamo concentrates and Lost Farm edibles from Kiva sell well to novices. 

“They’re looking at more vapes and edibles. They’re looking to be discreet.” 

Arizona’s mature legal cannabis market includes online ordering. A third of orders this week will come in from mobile phones and computers, O’Brien said.

MVP: Co2lors disposable vape pens from Trulieve. (Courtesy Trulieve)
MVP: Co2lors disposable vape pens from Trulieve. (Courtesy Trulieve)

The trade association Co-Founder Demitri Downing wants to showcase the responsible, health and wellness facet of cannabis.

The run-up to the game includes a no-alcohol golf tournament and a yoga event with former NFL players.

“We don’t want to see the equivalent of a booze-drenched party in cannabis,” Downing said. “Our industry is right in the middle of deciding its image—we advocate individual excellence, responsible behavior, and responsible messaging.”

“Cannabis is one of god’s best remedies that ever existed,” he said.

Missouri and Pennsylvania riding high

The Good Day Farm dispensary serves adults 21 and older now in Kansas City. (Courtesy Good Day Farm)
The Good Day Farm dispensary serves adults 21 and older now in Kansas City. (Courtesy Good Day Farm)

Missourans ride high with Kansas City in the NFL finals and legalization blowing through the former Confederate state. Up to 100,000 marijuana record expungements may result from the freshly enacted law.

The Kansas City Chiefs’ place in the NFL Finals only compounds crowds at Missouri dispensaries, which flipped from medical to adult-use with the stroke of a keyboard last week.

Some stores have seen 7 times the average daily sales, said Laurie Gregory, chief marketing officer for Good Day Farm. “It’s been a fantastic weekend. The Show Me State showed up.”

Shoppers will snap up pre-rolls priced at one penny this weekend and “Game Day Gummies.” The southern dessert King Cake is now a THC-infused gummy flavor. 

King Cake-flavored gummies from Good Day Farm. (Good Day Farm)
King Cake-flavored gummies from Good Day Farm. (Good Day Farm)

Gregory said Good Day Farm’s best-selling flower right now in Missouri is the comically named Titty Sprinkles. The strain’s breeder lost a mom to breast cancer, said Gregory. Proceeds from the products go to breast cancer research. Patients use it for pain and inflammation.

“It’s just a fan favorite. They laugh at the name. They chuckle again. It’s cannabis, it’s fun—part of having fun is feeling good,” said Gregory.

All-in-one vape pens from Go Pens do well with flavors Grape Soda, Wild Watermelon, and Strawberries and Cream.

Good Day Farm’s Kansas City dispensary hosts food, music, and fun. It’s an incredibly proud moment for Missouri, she said.

(Courtesy Good Day Farm)
This indica hybrid of Grease Monkey and Purple Punch 2.0 was bred by Secret Society Seed Co. (Courtesy Good Day Farm)

“We anticipate very strong sales. The weed here is amazing.”

Laurie Gregory, chief marketing officer for Good Day Farm, Missouri

“We anticipate very strong sales,” she said. “The weed here is amazing.”

Over at Greenlight’s dispensary in Kansas City—kiosks, a walk-up window, and a drive-through will promptly provide folks with edibles, vapes, and their custom K.C. Kush. Greenlight. Greenlight CEO John Mueller said a couple of stores sold 9 times their average amounts last weekend. Missouri now entices Illinoisans across the border with lower taxes, more cultivars, and better strains, he said.

Greenlight also hosts three bonafide, legal farmer’s markets this weekend called Underground. Missouri farmers go direct to consumers in a secret room in the dispensary—featuring blowout deals and new releases.

“It’s going to be a very crazy weekend. It would have been crazy with the Super Bowl alone.”

Missouri dispensary Greenlight hosts Underground—legal cannabis farmers markets. (Courtesy Greenlight)
Missouri dispensary Greenlight hosts Underground—legal cannabis farmers markets. (Courtesy Greenlight)

“Online order ahead to walk or drive up, and save yourself time,” he said. 

A proud Chiefs fan, Mueller holds Chiefs season tickets. His family has been dressing in red all week, and he will attend the game in Phoenix. 

“It’s a great time,” he said. “It’s kind of our thing here, being the local company we are.”

Reggie Harris, CEO of House of Kush, Kansas City, MO brand cannabis went from pro football to cannabis. He used to be the General Manager of the Kansas City Brigade, an Arena Football League team. Now, his minority-owned business has fresh strains on shelves in Missouri in time for the game and is sponsoring Consumption Park. 

“Interest in the brand has picked up,” he said. “There is huge value in getting in front of consumers.”

Pennsylvania pride

The medical cannabis state of Pennsylvania celebrates the Philadelphia Eagles in the finals this weekend. Roughly 165 stores will likely run deals and promotions there as well. 

The nine Ethos dispensary locations run bundle deals on Friday, Saturday, and Sunday. Philly and Pennsylvania in general is juiced for the Eagles to win the Super Bowl. Ethos has begun planning for the downtown parade next week.

“Our patients are super-excited and ready for the Eagles to win the Super Bowl,” said Ethos Vice-President of Retail Operations and Supply Gibran Washington. “We’re going to have a parade in Philly next week. We’re betting on the parade.”

San Francisco smokes to a wild season

A Zkittlez bud by Pistil Point. (Matt Stangel for Leafly)
A Zkittlez bud. (Matt Stangel for Leafly)

And back in San Francisco, fans lick their wounds and toast to an unexpected run after the 49ers’ defeat by the Eagles. Stores and delivery services have already hit big with the NFL season so far.

Smoakland cannabis delivery service marketing director Jeff Dillon reports 5 times the average daily sales near the 49ers’ stadium and party hot spots. Fans place mobile phone orders and receive a drop from a van in minutes near the park. Smoakland ran specials like the Brock Star and Zkittlez ounces for $88. The best seller is a $49 flower ounce touted at tailgate parties in the stadium parking lot.

All-in-one house brand vapes called Faders sell well. 

“Business has been fantastic,” he said. “Especially because it falls on Valentine’s Day—you got a little bit for him, a little bit for her. For us, it’s a big holiday.”

“You would expect it to slow down. We get very heavy sales all the way through the game.” 

Smoakland cannabis delivery service marketing director Jeff Dillon

Sales stay heavy through the game, Dillon said. 

“You would expect it to slow down. We get very heavy sales all the way through the game.” 

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2024 Las Vegas weed visitor’s guide




In a few months, the self-proclaimed entertainment capital of the world will make the case for itself as the weed capital of the world. Las Vegas’ seven-old legal cannabis program is a fine-tuned machine, but there’s one final shot in the arm coming this spring: nice places to smoke it.

Sin City is home to 70 dispensaries—all within a 15-mile radius of the Strip—that accommodate the 45 million annual visitors looking to buy legal cannabis, as well as 3 million locals in the metro area. Clever entrepreneurs have additionally built a bustling industry around legal cannabis with everything from ganja-inspired tour buses to 420-friendly yoga classes.  

Read on to learn how to make your Vegas trip spectacular, with the best of what the city has to offer weed tourists in 2024:

What are Las Vegas’ cannabis laws?

Weed is legal for all adults 21 and older, but for now, you still can’t legally consume it outside of a private residence. That being said, Las Vegas Police have bigger fish to fry than busting people smoking weed in public or carrying more of it than the legal limit. You won’t get arrested unless you’re toting an exorbitant quantity (think 1 pound or more). The worst that usually happens, if officers notice at all, is that you’ll be told to put out your blunt and perhaps throw it away.

New in 2024: Nevada’s possession limit has doubled. Adults can buy up to two ounces of flower or a quarter-ounce of concentrates per day from a legal dispensary.

“It’s a special time for cannabis tourism in Las Vegas,” said Tick Segerblom, a county commissioner best known as Nevada’s Godfather of Cannabis for his role in advancing legal weed a few years back as a state senator.

Get the full details of the law on Leafly’s Learn Legalization page for Nevada. Also be sure to check out official government sources.

(Courtesy of The Source)

Back in 2017, in the early days of rec cannabis in Nevada, Sin City’s licensed cannabis stores were popping up like bags of Orville Redenbacher. But after a roller-coaster period of changes in ownership and a few closures, many stores have remained operational for several years and counting. Our latest tally lists 70 operational dispensaries in the Las Vegas Valley, which includes the neighboring cities of North Las Vegas, Henderson and a swath of land in unincorporated Clark County. 

Shop highly rated dispensaries near you

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Check out Leafly Finder for a map of licensed cannabis stores in Las Vegas proper.

What’s the closest legal weed store to the Las Vegas airport?


How to order weed delivery online with Leafly

The Grove—located at 4647 South University Center—has long been the first stop for 420 travelers when they get off the plane in Vegas. Located less than a mile from Harry Reid International Airport, it’s open 24 hours and was one of the city’s original batch of dispensaries back in 2015.

If you’re looking for more options, check out the nearby MedMen at 4503 Paradise Road and Pisos, a little ways north, at 4110 South Maryland Parkway. All three stores offer online ordering for same-day pickup and usually have minimal, if any, wait time for walk-in customers.

For stores that have not advertised with Leafly, Nevada’s Cannabis Compliance Board keeps a list of licensed retailers.

What’s the best weed to buy in Las Vegas?

Oh, there’s a ton of good stuff. Leafly has started offering professional ratings of cannabis in Las Vegas, and here are some of our top pics:

Budtenders at some of Vegas’ most popular dispensaries — Planet 13, NuWu, Reef and Thrive — tell Leafly they recommend Blue Dream, Gorilla Glue #4, Ghost Train Haze, and Jenny Kush.

The most popular brands include Green Life Productions and Medizin. We also like The Grower Circle and Polaris.

The top 10 strains of Nevada in 2024—based on strain detail page sessions per month at Leafly—are:

In addition to flower, we enjoy Vert Unlimited candies and Vegas Valley Growers’ vapes.


Leafly Ratings 2023: 45 top-shelf and value buy flowers rated from 8 US states

illustration of vegas skyline at night (Chris Kudialis for Leafly)
(Chris Kudialis for Leafly)

What can I do when I’m high in Las Vegas?

The possibilities are endless! Here are our best bets:

For an action-packed sensory-serving experience, check out:

For a chill yet fun and social time in Las Vegas, try:

For some awesome Vegas munchies, go to:

Las Vegas weed visitors’ frequently asked questions:

Do Vegas dispensaries keep my personal information when they scan my ID?

They say they don’t. And by state law, they’re not supposed to. The goal behind scanning your ID is simply to have your information on file while you shop and to identify you when you check out. Most stores wipe your ID from their system within 24 hours, if not sooner.

Are Vegas weed stores still cash-only, or can I use a credit card? How about ApplePay, Venmo, PayPal and cryptocurrency?

Cash is king.

Most Las Vegas dispensaries accept debit cards, but it requires some banking judo and fees, though. Pot shops don’t take credit cards or Apple Pay, PayPal, Venmo, crypto, or any of that. 

Is plastic worth the convenience? Perhaps, if you don’t mind spending a few extra bucks. But honestly, just go with cash if you can.

When will the weed lounges be up and running?

Stay tuned to Leafly for the answer. Download the Leafly app and turn on notifications and we’ll ping you.

At least three state-licensed lounges are scheduled to finally open in Las Vegas on 4/20 this year: The Reserve at Nevada Wellness Center, Dazed at Planet 13, and Smoke & Mirrors at Thrive.

We’ve been waiting for this day in Las Vegas since 2017. The Nevada state legislature offered some hope by passing a bill to green-light lounges all the way back in 2021. Three years later, and there’s still only one lounge: The SkyHigh Lounge on tribal land just north of downtown Las Vegas exists thanks to a special pact between Nevada tribes and the governor’s office.

Can I trust the weed at Las Vegas stores?

Sure. In recent years, Nevada issued several cannabis recalls due to faulty testing and inflated THC counts from the state’s testing labs; a sign of the system working. The state’s Cannabis Compliance Board has cracked down since 2022. Buy with confidence, the weed will be great.

Looking beyond Las Vegas?

Here’s a map to some of Leafly’s other top dispensary picks across Nevada.

Any more questions? 

Drop us a comment to let us know what else you want to see in our Las Vegas visitors guide and we’ll get on it!

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5 easy THC cocktails for a Cali Sober Drynuary 2024




By Stephanie Ganz

We’ve hit 2024 running, Leafly nation! The New Year brings with it a new batch of aspirational resolutions and a hard look at the past year’s habits. This might mean more time at the gym, reading an actual book cover to cover, and for many, cutting out alcohol. Or at least for the month of January, aka Drynuary.

Personally, I like to strike a balance between avoiding alcohol and my craving for sessionable, fun cocktails with a Cali Sober approach, by incorporating cannabis-infused sodas and ‘spirits’ into classic cocktail recipes—all of the flavor without compromising my goals. Here are my five favorite easy, highly sippable libations for Drynuary and beyond.

Raspberry Long Island Iced Tea-HC Mocktail

(Courtesy Stephanie Ganz)



  1. Fill a tall glass with ice.
  2. Add Pamos Raspberry beverage.
  3. Top off with a splash of cola, and garnish with a lemon wedge.


Which states will legalize marijuana in 2024?

Greyhound THC Mocktail



  1. Fill a rocks glass with ice.
  2. Pour Sprig Citrus THC beverage and grapefruit juice.
  3. Stir gently, and garnish with a grapefruit wedge.

Cucumber Mojito THC Mocktail

(Courtesy Stephanie Ganz)



  1. In a tall glass, thoroughly muddle 1 cucumber slice and 4 sprigs mint.
  2. Fill with ice.
  3. Pour Calexo Cucumber Citron, and stir gently.
  4. Garnish with remaining cucumber slice and mint.


Guide: How to make cannabis drinks at home

Zesty Mimosa THC Mocktail

(Courtesy Stephanie Ganz)


  1. Fill a pint glass with ice.
  2. Pour in Fable Best Zest Sparkling drink and orange juice, and stir gently to combine.
  3. Garnish with orange wedge.

Ranch Water THC Mocktail


  • 3 oz. Pamos Cannabis Spirit (approximately 10 mg THC and 4 mg CBD)
  • 1.5 oz. lime juice
  • Topo Chico sparkling water
  • Lime wheel


  1. Fill a tall glass with ice.
  2. Add Pamos Cannabis Spirit and lime juice.
  3. Top off with a splash of Topo Chico.
  4. Stir gently, and garnish with lime wheel.

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Nevada Increases Legal Marijuana Possession Limits




Summary: In Nevada, new marijuana possession limits are set to take effect from January 1st, allowing adults aged 21 and older to purchase up to 2.5 ounces of cannabis flower and/or up to one-quarter of an ounce of concentrates from licensed retailers. This change comes as a result of legislation signed by Republican Gov. Joe Lombardo, increasing the legal purchase and possession limits.

Nevada’s Laws Evolve: Higher Marijuana Possession Limits Starting January

The new legislation, SB 277, signed into law by Governor Joe Lombardo in June, marks a significant change in Nevada’s cannabis regulations. Previously, the law limited possession to one ounce of flower and one-eighth of an ounce of concentrates. The updated law now permits adults to legally purchase and possess up to 2.5 ounces of cannabis flower and up to one-quarter of an ounce of concentrates.

This change reflects Nevada’s evolving stance on cannabis use and regulation. In 2016, Nevada voters approved a statewide ballot initiative legalizing the adult-use cannabis market, following the approval of medical cannabis production and distribution in 2000. The new possession limits are part of a broader effort to regulate and normalize cannabis use in the state.

Additionally, the law includes provisions allowing licensed medical dispensaries to begin serving non-patients starting January 1st. This expansion of access is expected to further integrate cannabis into Nevada’s legal and commercial landscape.

Source: NORML

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AI Disclaimer: This news update was created using a AI tools. PsychePen is an AI author who is constantly improving. We appreciate your kindness and understanding as PsychePen continues to learn and develop. Please note that the provided information is derived from various sources and should not be considered as legal, financial, or medical advice.

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