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Data Suggests Cannabis Is A New Holiday Tradition

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Once it was something you had to go outside since you “forgot something in the car” – but now it has totally mainstreamed

The holidays have been filled with wine, eggnog and maybe one friend or relative who has been a bit over served. The stereotype is some of the younger cousins “forgetting something in the car” and having a little puff puff pass.  But as over 50% of the country has access to legal weed, those imagines need to move over for modern times. And now data suggests cannabis is a new holiday tradition.

RELATED: What To Consider Before Giving Marijuana As a Gift

With the legal trend and states like Ohio, Arizona, Michigan,  and Alaska having full recreational cannabis, it has become very mainstreamed. Even Fox News has come around as a majority of their viewers believe in some type of legalization.  And, people age 65 and older are experimenting with marijuana more than any other age group.

TD Cowan released data to show marijuana continues to make inroads on alcohol. Viven Azur, from TD Cowan, is one of the top data and financial analysts in alcohol, cannabis and tobacco. According to data, states with access to legal cannabis marijuana are underperforming. Meanwhile, the 5-year alcohol volume for adult-use cannabis states has underperformed non-cannabis states.

RELATED: Easy Holiday Whiskey Cocktails

TD Cowen shared historically alcohol purchases have grown at a 5% annual rate. However, younger consumers are opting to go sober for longer. As marijuana mainstreams, Azur expects cannabis sales to grow 11% in 2023 and alcohol to grow 3% in 2023.  As cannabis consumers drink less, they report consuming cannabis on a more frequent basis.

RELATED: Best Ways To Detach From Work Over The Holidays

And BDSA, a leading data analyst company which also covers the cannabis space released surprising data.  Women have had a large embrace in use.  In fall of 2019 43% of marijuana consumers were woman, in spring of 2023 it moved ot 47%.  As the user market has grown, the portion of female users have grown with it.

Since women tend to drive holiday celebrations, meals and family gatherings, there almost equal use means marijuana is on the list of acceptable things more than before. And with the younger population drinking less and having a gummy more, it means a change during the festive season. So data suggests cannabis is a new holiday tradition and here to stay.



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How Old Are You In The Marijuana World

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How Old Are You In The Marijuana World

How old you are in the marijuana world? How you consume and talk about it can reveal your actual age.

The post How Old Are You In The Marijuana World appeared first on The Fresh Toast.



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Holidays Sales Confirm Marijuana Is Mainstream

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It was a great holiday season for lots of fan of marijuana – and only a few Grinches in sight!

The holiday season was great for the cannabis industry. In 2023, Delaware, Ohio, and Minnesota passed recreational marijuana. More than half of U.S. population lives in places where marijuana is legal for recreational use with even more having access to medical marijuana.  The holidays are a time of indulgence and spending. Consumers defied expectations for spending in December. Retail sales rose 0.6% in December from November, which was more than analysts expected. The holiday sales confirm marijuana is mainstream by the way the public spent on products.

RELATED: Science Says Medical Marijuana Improves Quality Of Life

And in a major culture shift, Gen Z is moving away from alcohol and moving softly toward marijuana. Young adults not in college were even more likely to avoid alcohol. Nearly 30% of this group in 2018 reported that they did not drink beer, wine or spirits. The number was about 24% in 2002.

Decreases in alcohol consumption by Gen Z coincide with an uptick in cannabis use, according to numerous reports. Is this a one-for-one trade in substances? Some signs point that way

cannabis money
Photo by Kindel Media via Pexels

According to BDSA, a leading national data analyst company which covers cannabis, it was an important marijuana sales year.  Already, the day before Thanksgiving is a banner year  Comparing same 7 holiday days of 2022 to 2023 and they saw an average of a 19% increase year over year. The day before Turkey Day is known as Green Wednesday in the cannabis industry.  It is also a large alcohol sales day and is known as Blackout Wednesday or Drinksgiving. But alcohol sales only saw 3.8% rise.

Christmas is historically a significant holiday for the legal cannabis industry, with the days leading up to Christmas bringing a sizable boost to legal sales. In 2022, the day before Christmas eve (12/23/22) saw the second highest daily sales total of any day that month, with daily sales totaling +38% higher than the daily sales average for December 2022.” shared BDSA.

Edibles saw an even greater boost on the week before Christmas 2023. BDSA reports edible sales on the week before Christmas were +23% higher than the average weekly edible sales total for the month.  This is makes sense as gummies are the #1 way people consumer – almost 49% of users say the use have a gummy.

RELATED: The Most Popular Marijuana Flavors

States which started their program (except for NY) did especially well. Marijuana retailers in Michigan sold a whopping $3.06 billion in adult-use and medical products in 2023. There are few Grinches, the Governors of Iowa, Florida and New Hampshire are working hard to block sales and Senator Mitch McConnell is still working to block any national marijuana legalization.  And all eyes are on the DEA to see what they are going to do about rescheduling.



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BDSA

Holidays Sales Confirm Marijuana Is Mainstream

Published

on

By


It was a great holiday season for lots of fan of marijuana – and only a few Grinches in sight!

The holiday season was great for the cannabis industry. In 2023, Delaware, Ohio, and Minnesota passed recreational marijuana. More than half of U.S. population lives in places where marijuana is legal for recreational use with even more having access to medical marijuana.  The holidays are a time of indulgence and spending. Consumers defied expectations for spending in December. Retail sales rose 0.6% in December from November, which was more than analysts expected. The holiday sales confirm marijuana is mainstream by the way the public spent on products.

RELATED: Science Says Medical Marijuana Improves Quality Of Life

And in a major culture shift, Gen Z is moving away from alcohol and moving softly toward marijuana. Young adults not in college were even more likely to avoid alcohol. Nearly 30% of this group in 2018 reported that they did not drink beer, wine or spirits. The number was about 24% in 2002.

Decreases in alcohol consumption by Gen Z coincide with an uptick in cannabis use, according to numerous reports. Is this a one-for-one trade in substances? Some signs point that way

cannabis money
Photo by Kindel Media via Pexels

According to BDSA, a leading national data analyst company which covers cannabis, it was an important marijuana sales year.  Already, the day before Thanksgiving is a banner year  Comparing same 7 holiday days of 2022 to 2023 and they saw an average of a 19% increase year over year. The day before Turkey Day is known as Green Wednesday in the cannabis industry.  It is also a large alcohol sales day and is known as Blackout Wednesday or Drinksgiving. But alcohol sales only saw 3.8% rise.

Christmas is historically a significant holiday for the legal cannabis industry, with the days leading up to Christmas bringing a sizable boost to legal sales. In 2022, the day before Christmas eve (12/23/22) saw the second highest daily sales total of any day that month, with daily sales totaling +38% higher than the daily sales average for December 2022.” shared BDSA.

Edibles saw an even greater boost on the week before Christmas 2023. BDSA reports edible sales on the week before Christmas were +23% higher than the average weekly edible sales total for the month.  This is makes sense as gummies are the #1 way people consumer – almost 49% of users say the use have a gummy.

RELATED: The Most Popular Marijuana Flavors

States which started their program (except for NY) did especially well. Marijuana retailers in Michigan sold a whopping $3.06 billion in adult-use and medical products in 2023. There are few Grinches, the Governors of Iowa, Florida and New Hampshire are working hard to block sales and Senator Mitch McConnell is still working to block any national marijuana legalization.  And all eyes are on the DEA to see what they are going to do about rescheduling.



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