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Forget Delta-8 THC, Texans Crossing the Border into New Mexico to Buy Weed is a Big Business



New Mexico selling cannabis to texas people

Situated in a desert valley along the Rio Grande in New Mexico, Sunland Park has historically lacked essential amenities for its roughly 17,000 residents. The city’s landscape was characterized by the absence of a major grocery store, limited shopping options, and a need for more attractions. The only thing to point to is the racetrack casino or a journey to the imposing Cristo Del Rey cross atop a nearby mountain.


Economic Impact and Tax Revenue

However, for El Paso residents just across the state line in Texas, Sunland Park has recently become a popular destination, and the driving force behind this trend is marijuana. Cars bearing Texas plates regularly converge on the numerous cannabis dispensaries that have emerged since New Mexico legalized recreational sales in 2022.


These dispensaries, some featuring a drive-through and others offering discounts on “Texas Tuesday,” have turned Sunland Park into a regular hotspot for Texans seeking cannabis products.


The legalization of marijuana in New Mexico has propelled Sunland Park to the forefront of the nation’s thriving marijuana towns. Dispensaries now dominate previously vacant storefronts, empty strip malls, and the forsaken structures of former warehouses and car dealerships, significantly transforming the cityscape.

New Mexico sold nearly $300 million in cannabis and has a population of only 2.1 millon people!

Following legalization in New Mexico, Sunland Park, a bedroom community nestled in a landscape of rock and sand with an aging industrial zone, swiftly ascended into the top echelons of the nation’s marijuana boom towns. This transformation occurred practically overnight, a phenomenon observed in several border areas with divergent marijuana laws.


Referred to by some locals as the “Dubai of marijuana” due to substantial new investments and alternatively dubbed “Little Amsterdam,” the city witnessed a rapid shift, drawing mixed reactions from its residents.

Social and Cultural Shifts

Teresa Rios, a 58-year-old resident of Sunland Park for two decades, expressed concern about the rapid changes, lamenting the closure of familiar places like her preferred nail salon.

Despite the proliferation of cannabis sellers, Rios yearns for more diversified establishments such as a quality store, a pharmacy, and a conveniently located gas station. Instead, the cityscape is now dominated by cannabis-related businesses.


Dispensaries have taken over empty storefronts, vacant strip malls, and the abandoned structures of former warehouses and car dealerships. State records indicate that more dispensaries are on the horizon, with green balloon figures along the roadside advertising “Marijuana” in bold letters.


Sunland Park, with nearly $4 million in sales in November alone, is second only to Albuquerque in recreational marijuana sales across New Mexico, a city many times its size. The proximity to Texas, particularly El Paso, with a population approaching 700,000 just over the state line, significantly contributes to Sunland Park’s thriving cannabis market.


Miguel Martinez, co-owner of the dispensary Besos, explained the strategic decision to set up shop in Sunland Park. Despite being smaller than Albuquerque, El Paso’s substantial population made it an attractive location. Michael Birkelbach is converting a one-story house into a small distillery for sotol, a spirit akin to tequila derived from a desert plant.


Navigating the legal complexities for Texans, Martinez acknowledged the frequent inquiries about the legality of their products in Texas. He clarified that while it’s illegal in Texas, he has no control over customers’ actions outside the store.


Standing by a display of green cannabis, surrounded by screens offering discounts for Texans, Martinez acknowledged the unique challenges the influx of out-of-state customers presented.


Border Town Dynamics and Policy Differences

Situated on the border with Mexico, Sunland Park becomes a microcosm of the impact of distant lawmakers’ decisions, extending beyond just marijuana policies. Texas Governor Greg Abbott’s deployment of National Guard troops and concertina wire along the border with Mexico has drawn attention to the town.


The extension of this effort to the Texas-New Mexico state line accentuates the stark policy differences, not only on immigration but also on issues like abortion. The state border acts as a notable division on the subject of abortion, with the practice being largely illegal in Texas.


However, billboards in El Paso promote abortion services available in Sunland Park and nearby Las Cruces, creating a noticeable contrast. Sunland Park, dubbed by some locals as the “Dubai of marijuana” or “Little Amsterdam,” has become a focal point for cannabis-related investments, with dispensaries proliferating.


Texas law enforcement has not actively intervened in preventing women from seeking abortions in New Mexico or curbing the flow of marijuana from Sunland Park to Texas. Concerns about Texans bringing marijuana back from New Mexico have diminished among residents, with a rising number of young people carrying vape cartridges to schools in El Paso becoming a local worry.


Similar border towns have experienced thriving marijuana economies, while the legalization in New Mexico has impacted neighboring areas differently. However, the overall landscape is changing as more states, including Ohio, embrace legal recreational marijuana sales.


Urban Development and Revitalization

Despite the absence of signs of legalization in Texas, new dispensaries continue to open in Sunland Park, showcasing the evolving dynamics of the marijuana industry in the region. Workers are even preparing the city’s first legal consumption site, resembling Amsterdam’s.


They look to cater to Texans who wish to stay and smoke, considering public or in-car consumption of marijuana is illegal in New Mexico. Industry experts acknowledge the transient nature of these conditions, but for now, the marijuana boom in Sunland Park persists.


For now, Texans primarily return home without engaging much in recreational tourism in Sunland Park, as reported by Robert Ardovino, the owner of a local restaurant offering vintage Spartan trailers for overnight stays. Ardovino is considering opening a dispensary and possibly a consumption site in the future.


Despite limited recreational tourism, the marijuana boom has increased tax revenue, contributing approximately $1.3 million to the city’s budget of around $12 million this fiscal year.


During a recent drive through Sunland Park, City Manager Mario Juarez-Infante highlighted ongoing developments, including the renovation of a park that had been vacant for two decades and the relocation of City Hall. The growth of Sunland Park is attributed not only to the cannabis industry but also to factors such as a new rail yard north of the city and El Paso’s westward expansion.


Mayor Javier Perea emphasized that cannabis is just a small part of a broader vision for the city. It has historically dealt with illicit drug and migrant smuggling, especially in the Anapra neighborhood along the Rio Grande.


Former residents like Blasa Zapata, now a manager at a local marijuana dispensary, recall the challenges faced by the community, with many residents facing difficult lives, incarceration, or death.


Despite the transformation, there are signs of development even in the Anapra neighborhood, as investors from El Paso contribute to the area’s revitalization. Construction projects, such as Michael Birkelbach’s transformation of a one-story house into a small sotol distillery, showcase the evolving landscape.


Birkelbach chose Sunland Park due to favorable local distribution regulations for spirits in New Mexico and the proximity to Texas. The unique mix of marijuana businesses and other ventures reflects the changing dynamics in Sunland Park, with a view of Texas just down the road.





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How Legal is CBD, Really?




The legality of CBD remains a subject of considerable debate. Despite the fact that many CBD companies[1]  have now existed for more than a decade, the legal context surrounding this non-intoxicating cannabinoid remains muddy for the average shopper. In this guide, we’ll explore the legality of CBD in detail, examining the implications along the way.

History of CBD Laws

Extracts of Cannabis sativa have been widely prepared and sold for centuries beyond count. It’s unclear exactly when human beings and cannabis intersected, but it’s believed cannabis has been a part of daily life at least as long as apples and potatoes.


It’s only recently that laws have turned discriminatory toward cannabis. Starting in Europe in the 19th century, this anti-cannabis fervor eventually reached the United States, spurring the “Reefer Madness” craze that ultimately led to cannabis being illegalized with the 1937 Marihuana Tax Act.


In 1970, the Controlled Substances Act sealed the deal, and hemp was not grown in considerable acreage until academic pilot programs began resurfacing in the early 2000s. By the early 2010s, legal loopholes were identified at the federal level that allowed CBD commerce to emerge online.


In 2014 and 2018, the United States Congress gave CBD the nod with Farm Bills that facilitated hemp cultivation and commerce. Not much has changed in the ensuing years, however, leading to a hemp economy that has begun to stagnate in some sectors.

Recent Developments in CBD Legislation

Cannabis-related measures continue to be proposed at both the state and federal level. Few of them focus specifically on CBD, however, which remains in a gray area loosely delineated by the 2018 Farm Bill and subsequent clarifications from the FDA, DEA, and USDA.


It appears the situation with CBD will remain unclear federally for the foreseeable future. There seems to be an “unwritten rule” that upstanding CBD companies will not run afoul of federal agencies as long as their conduct meets a certain unofficial threshold.


The FDA continues to issue warning letters to CBD companies that violate the dictates of the 2018 Farm Bill, but enforcement is rare and usually amounts to relatively small fines. At the state level, legislators continue to evolve their stances on CBD and related products, mainly in an effort to siphon tax revenue.

Potential Future CBD Regulations

Over time, the slew of largely unrelated hemp and cannabis laws continuously being produced by Congress may begin to amount to a comprehensive federal stance on cannabinoids. At this current juncture, however, cannabinoid regulations ever more commonly have less to do with the shopper’s interests and more to do with securing government revenue.


The ideal solution that hemp proponents have expounded for years, namely that CBD be judged an over-the-counter substance, appears further and further away as time goes by. At present, it seems the de facto approach is to not address the underlying legality of cannabinoids but to instead determine how best they should be taxed.


It might not be an ideal situation, but for the average CBD producer, this is still good news. There was a time in the not-so-distant past when it seemed the federal government was on the verge of attempting to ban CBD products outright. Though the current circumstances may remain muddy, at least there’s no longer any indication that the federal government is antithetical to hemp and CBD overall.

CBD Legality: The Bottom Line

As we finish up, it’s important to carefully address a few final points:

CBD regulations vary by state

For most intents and purposes, CBD can be considered federally legal. Each state has its own laws and regulations pertaining to CBD and other cannabinoids, however, some of which are more restrictive than others. CBD laws can be restrictive both in states that are firmly anti-cannabis and in those that have newer adult-use cannabis industries that suffer from direct competition with online CBD vendors.

No medical claims

CBD is certainly not legal when it is advertised as offering medical benefits. It’s fine to reference evidence that CBD might be useful for a particular ailment. To outright say that CBD treats or cures a medical condition, is tantamount to asking for the scrutiny of the federal government.

Professionalism first

The CBD companies that are currently succeeding are those that go above and beyond. Clean products, transparent communication, impeccable certification: these are the hallmarks of the future’s top CBD brands. Focusing on quality will make it less likely to flub regulations.

Respect CBD

CBD is a powerful compound, and it comes from a plant that has an amazing power to heal. Put CBD’s benefits first and foremost, and you’ll find that your company naturally begins to fit the parameters that both shoppers and regulators approve of most.

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California Cities: Prohibition Doesn’t Work




California has a population of nearly 40 million, six years of cannabis licensing, but only has about 1,200 licensed dispensaries. These stores are mostly spread out in highly populated areas like Los Angeles, San Francisco, and so on. The problem is that many California cities still prohibit cannabis licensing, even in places where a majority of the locals approved the state’s recreational cannabis program in 2016. This is a massive problem and is one of the key reasons the illegal market thrives. Let’s look at why that is the case and what these cities can do to change it.

Why prohibition doesn’t work

When the government prohibits something, there is an existing market for that thing, and a fear on the part of the government (justifiable or otherwise) that failure to prohibit it would lead to some kind of societal harm. Because there is an existing market for the thing, there is necessarily some kind of demand for it. If the government bans the thing, some people will realize that the potential cost (prison, fines, stigma, etc.) outweighs the benefit, and demand will go down.

But others will find that the benefit outweighs the potential cost, no matter how high it is — which is why people still roll the dice in countries like Singapore that will execute drug traffickers. So while prohibition may decrease demand, it won’t end it. And so long as there is some demand, again, some people will roll the dice.

This is exactly what has happened in the decades since cannabis was prohibited. If prohibition were an effective deterrent, then you would expect there not to be a high level of use or incarceration. But we’ve seen the opposite. There have been millions of people arrested and incarcerated for violating the Controlled Substances Act and state-law counterparts. It’s pretty clear then that these laws don’t have their intended effects, which brings me to the next point.

What problems are California cities creating?

When California voters passed the state’s flagship recreational licensing law in 2016, California cities were given an immense amount of control over the new industry. Perhaps realizing the initiative would face strong opposition if it took power away from cities, the drafters included provisions that allowed California cities to completely ban cannabis activities within their limits. These provisions led to local bans in vast swathes of the state.

While cities have slowly “come online” over the years, there are still vast swathes of the state without legal access to cannabis. In fact, many cities even sued the state when it tried to officially sanction statewide delivery rules. What this means is that there are still many California cities that prohibit cannabis.

If those cities are trying to eliminate local cannabis markets, I’ve got a bridge to sell them. Prohibition didn’t work before the state legalized cannabis, and it certainly won’t work when the state won’t lift a finger on enforcement. California cities that keep their bans alive are only bolstering their illegal markets and making it more difficult for the legal market to survive.

What California cities should be doing to combat the illegal market

I recently corresponded with Hirsh Jain of Ananda Strategy, who believes that the state needs 4,000 to 5,000 dispensaries to carry the legal market. And those dispensaries shouldn’t just be in Los Angeles or San Diego. They’d need to be dispersed across the state so that people have access and the legal dispensaries could compete with the illegal ones (and ideally put them out of business). If more California cities don’t end prohibition, illegal dispensaries and delivery services will continue to operate whether they like it or not.

That said, there are other things that California cities can do to combat the illegal market without allowing brick-and-mortar sales. One big one would be to allow outside delivery services to deliver into their borders. While the state did pass a law attempting to expand statewide access to medical cannabis deliveries, that fails to include the much larger recreational market. It also likely excludes potential medical cannabis purchasers who don’t want to or don’t have the resources to obtain a physician’s recommendation or medical marijuana ID card (MMIC).

Expanding retail deliveries would be a win-win for the legal market and cities alike. Yet for some reason, California cities fought it tooth and nail. While those cities may have thought they won, the real victory belonged to the illegal market, which continues to grow and grow.

If the legal market is to survive, California cities are going to have to make compromises when it comes to cannabis prohibition. After all, cannabis is still being sold within their borders. For some of my thoughts on California’s problematic illegal market, check out these posts:

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The Good ‘Dirty Little Secret’ about Weed




cannabis marijuana secrets


You may remember that Justin Timberlake once said, “Some people are just better on weed”. Well, if he was referring to people with ADHD or ADD, he may be right.  While many studies on marijuana for ADD or ADHD show great results to help people with “scatter” brain start to focus, UFC Sean O’Malley is the latest person to preach the plants’ benefits for focus.

Bantamweight champion Sean O’Malley breaks the stereotype associated with marijuana users. At 29, he incorporates marijuana into his training regimen to achieve a state of intense focus, which appears to yield positive results.


In an interview with Demetrious Johnson, O’Malley clarified misconceptions about his marijuana use: “Contrary to popular belief, I don’t consume as much as people assume.” Asserting his professionalism as an athlete, he claims to excel in managing his recovery compared to others in the UFC, attributing it to his disciplined habits and routines.


Recognizing the potential drawbacks of smoking on lung health and conditioning, O’Malley adopts measures to safeguard his fitness standards. He opts for vaporizing marijuana, particularly during training camps, using a high-quality vaporizer once daily instead of traditional methods like joints, bongs, pipes, or dabbing.


O’Malley reveals that during specific training sessions, such as longer, lower-intensity workouts lasting up to 60 minutes, he trains while under the influence, leveraging marijuana to enhance his focus. However, he acknowledges the importance of using it as a tool responsibly, cautioning against falling into unproductive habits like aimlessly watching YouTube while high.


The upcoming UFC 299 main event on March 9 sees O’Malley defending his 135-pound championship title for the first time against his rival, Marlon “Chito” Vera. Seeking redemption for his only career loss, which Vera inflicted upon him at UFC 252 in August 2020, O’Malley is determined to emerge victorious.


The Science Behind O’Malley’s Approach


Sean O’Malley’s use of cannabis to increase concentration during training begs interesting concerns concerning the relationship between marijuana use and athletics. Cannabis includes chemicals like THC and CBD that interact with the brain’s endocannabinoid system to influence a variety of physiological activities, despite being frequently linked to relaxation and altered perception.


Studies suggest that low to moderate doses of THC may improve focus, creativity, and cognitive performance in some individuals, potentially explaining O’Malley’s reported ability to “hyper-focus” during workouts. Additionally, CBD, another prominent compound in cannabis, has been linked to reduced anxiety and improved recovery, which could complement O’Malley’s training regimen.


However, the effects of cannabis on athletic performance remain complex and multifaceted. While some athletes may experience benefits in terms of concentration and relaxation, others may encounter impairments in coordination, reaction time, and cardiovascular function. Furthermore, individual responses to cannabis can vary widely based on factors such as dosage, method of consumption, and personal tolerance levels.


Experts caution that while cannabis may have its place as a performance-enhancing tool for certain athletes, careful consideration must be given to its potential drawbacks, including the risk of dependence, negative effects on lung health, and legal implications, particularly in professional sports settings.


O’Malley’s method offers as an engaging case study for negotiating the complex link between cannabis use and sports performance as researchers continue to investigate the physiological and psychological impacts of cannabis. O’Malley starts a wider discussion about the place of cannabis in contemporary sports training and competition by illuminating the science underlying his unorthodox training techniques.


Managing Marijuana Use in Professional Athletics


Navigating the use of marijuana in professional athletics involves a delicate balance between personal choice, regulatory compliance, and performance optimization. Despite evolving attitudes toward cannabis, organizations like the UFC maintain stringent anti-doping policies, prohibiting its use above specified thresholds during competition periods. Athletes such as Sean O’Malley must therefore carefully manage their marijuana consumption to ensure adherence to these guidelines while still leveraging its potential benefits for training and recovery.


For O’Malley and others incorporating cannabis into their routines, managing marijuana use requires strategic planning and adherence to regulatory standards. This involves selecting consumption methods and timing consumption to minimize the risk of exceeding allowable THC thresholds during testing. O’Malley’s transparency about his usage patterns and advocacy for responsible consumption practices set a precedent for athletes navigating the complex landscape of drug policy in professional sports.


Professional sports may see more changes in policies and attitudes as talks about decriminalizing and legalizing cannabis continue. Athletes who are willing to share their personal stories and advocate for more nuanced approaches to drug policy, such as O’Malley, are vital in influencing this conversation. Going forward, managing the changing link between cannabis usage and sports performance will need constant communication and cooperation between players, coaches, and regulating authorities.


O’Malley’s Training Rituals: Balancing Intensity and Recovery


Gain insight into Sean O’Malley’s methodical strategy to integrating cannabis into his routine while striking a balance between intensity and recuperation by learning about his training rituals. To maximize effectiveness in the octagon, O’Malley’s training regimen combines focused rest times with intense sessions in a calculated manner.


The understanding that efficient recuperation is equally as important as intense exercise is at the heart of O’Malley’s training philosophy. O’Malley makes sure that his body can adjust and get stronger in response to the demands of his training routine by using restorative habits like healthy eating, drinking enough of water, and getting enough sleep. When utilized responsibly, cannabis is another weapon in O’Malley’s toolbox that he can employ to improve concentrate during longer, lower-intensity sessions without jeopardizing his recuperation.


O’Malley is a perfect example of the value of an all-encompassing approach to sports training as he strikes a balance between effort and recuperation. O’Malley reduces the chance of injury and fatigue while simultaneously optimizing his performance capacity by placing equal emphasis on restorative techniques and physical activity. O’Malley’s training regimens are always being improved, and his techniques are proof of the need of smart, individualized approaches to physical preparation for success in the UFC and other competitions.


Bottom Line


Sean O’Malley’s pioneering approach to incorporating cannabis into his training regimen challenges stereotypes and opens up discussions about its potential benefits and drawbacks in professional athletics. His transparency and advocacy for responsible usage set a precedent for athletes navigating complex drug policies while seeking performance optimization. As attitudes toward cannabis continue to evolve, ongoing dialogue and collaboration among athletes, coaches, and governing bodies will be crucial in shaping policies that balance regulatory compliance with individual health and performance goals. O’Malley’s dedication to balancing intensity and recovery underscores the importance of personalized, holistic approaches to training, serving as a blueprint for athletes striving for success in high-level competitions like the UFC.





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