Google has launched a pilot program in Canada that allows licensed cannabis vendors to advertise their products online using Google ads.

First reported by CARTSaid Google on a August 20th adjournment For the company’s advertising policies that “the goal of the program is to explore the user’s interest and to inform possible policy updates in the future”. The program will last up to 20 weeks.

Only licensed federal cannabis companies in Canada will be able to participate in the Pilot Google ADS program. Moreover, if users see ads for cannabis products during the pilot program, but you will prefer not, “you will be able to give up and manage your advertising preferences,” the company said.

Federal Canadian law imposes major restrictions cannabis; However, licensed cannabis brands are allowed to share information as long as the audience is of legal consumption age. As an online platform, Google’s continuous monitoring and customer data collection can make it especially suitable for the age -advertising audience.

In the US – where cannabis remains forbidden federal – Google Ads has allowed advertising for topical hemp cannabinoid products, the report said, but thus demanding that advertisers apply for permission, and they may face further restrictions depending on the target products and markets.