Behind every cannabis success story is a system, a strategy and a partner that helped make it happen. IN Ganjapreneur’s Case Study Series, we read from the operating books of cannabis leaders, learning about the tools and expertise they have applied to grow their business. From technology, to equipment, to consulting, these are real stories from real operators who are building the future of cannabis.

As cannabis brands expand into new states, growth can become a double-edged sword. Each market introduces new inventory systems, regulatory nuances, compliance requirements, SKUs, financial constraints and data silos. ABOUT Fields of dreamsthe parent company of Liverone of America’s best-selling brands, maintaining growth by building a unified operational backbone became a top priority.

Finding the right foundation

To support that level of growth, Jeeter turned to SilverLeaf, a Cannabis ERP solution by Velosio built on Microsoft Dynamics 365. The platform was created with complex cultivation and production in mind, giving cannabis operators a way to unify finance, production, compliance and inventory and adapt as they expand into new markets.

To learn more about this partnership, Ganjapreneur related to Dreamfields National Director of Compliance, Adam Cintas. According to Cintas, Jeeter has used SilverLeaf as the foundation of his operational strategy across markets for several years now, and more than a software platform, he sees it as a key partner in the growth and development of Dreamfields.

Built for the realities of cannabis operations

SilverLeaf is designed specifically for cultivation and production teams that need more than spreadsheets and disconnected systems.

For Jeeter, it provided a connected platform to manage production, compliance and financing across multiple markets, all within the familiar Microsoft ecosystem that their teams already use.

What mattered most was not the technology itself, but how easily it could be adapted. Regulations change quickly and every state operates differently. SilverLeaf’s flexibility allowed Jeeter to adjust workflows and reporting requirements without rebuilding their entire system, a capability that becomes critical as they expand.

Optimizing across state lines with human-powered growth

For Jeeter, growth starts with people. Behind the brand’s success lies a culture built on empowerment and collaboration. With teams spread across states, each operating under different regulations, Jeeter invests heavily in employee development and cross-functional alignment to keep everyone moving in the same direction. As Cintas says, “Cohesive teams cultivate impactful brands.

But scaling a company requires clarity in the first place. As operations expanded, Jeeter needed accurate, connected data to maintain consistency and compliance across markets. That’s what led them to SilverLeaf.

Today, SilverLeaf helps Jeeter keep production, compliance and financial data in line across five states while maintaining the flexibility to enter new ones. There was a learning curve at first, as with any new system, but Jeeter saw that process as an investment in long-term maturity.

Once the teams got comfortable, the impact was clear. Decision-making became data-driven at every level, not just management. Employees who once worked in silos began to use shared knowledge to make faster, better-informed decisions. Cintas says this change has given everyone a clearer picture of how their work relates to the bigger picture.

Navigating Regulatory Chaos: Moving from BioTrack to METRC at Short Notice

The partnership between Jeeter and SilverLeaf was put to the test just days before Jeeter’s scheduled New York launch. After months of preparation, building facilities and system integration, the company was preparing to go live when the state suddenly announced it was dropping BioTrack as its official track and trace platform due to their merger with METRC.

The transition sent shock waves across the state’s licensed operators. The systems built for BioTrack had to be disassembled and rewritten. Operators scrambled to restock inventory, reconfigure reporting systems and maintain compliance. Many companies delayed launch timelines.

Jeeter, however, was able to make a quick turnaround due to their partnership with SilverLeaf. Within days, SilverLeaf engineers reconfigured Jeeter’s digital workflows into a “mock” METRC-like environment to comply with New York regulations, anticipating that they would eventually need to integrate with METRC. At one point during the process, Cintas says, a SilverLeaf representative even contacted METRC leadership directly to escalate support so they could meet their launch deadline. This level of involvement went beyond typical vendor assistance: for Jeeter, it confirmed that SilverLeaf operated more like a business partner than a SaaS platform.

Looking Forward

Jeeter’s growth shows no signs of slowing down, but growth without structure leads to burnout. The company chose to build a foundation of standardization, data integrity and responsive technology that could scale with them. SilverLeaf provided the long-term framework to make this possible.

As the cannabis market continues to evolve, interoperability and strategic insights will determine which brands thrive in many states. Companies that build intelligence now will win later. That’s the philosophy behind Jeeter’s approach and, as Cintas explains, it’s why they see SilverLeaf as an extension of their business, not just a software provider.

Want to see how SilverLeaf can do the same for your business?

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