(This is a contributed guest column. To be considered as an MJBizDaily guest columnist, please submit your request here.)

Adam Wilks (Courtesy photo)

Expanding a marijuana brand across international markets is a thrilling and challenging endeavor.

The global cannabis industry is experiencing rapid evolution, with new markets opening up and consumer attitudes shifting in favor of regulation and accessibility.

For companies aiming to scale internationally, the journey involves more than just logistical expansion; it requires grappling with intricate regulatory landscapes, understanding cultural nuances and building strategic partnerships.

Yet, the potential rewards are vast.

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Successful global operations not only diversify revenue streams but also position brands as leaders in a dynamic and increasingly competitive industry.

Navigating complex regulatory landscapes

One of the most significant challenges in

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President Donald Trump’s choices over his first 50 days in office, including appointments to lead the federal drug and health agencies, are sowing serious doubts that marijuana’s status under federal law will change anytime soon.

That’s the gloomy vibe lurking outside the U.S. Capitol and seeping into C-suites as the marijuana rescheduling process – begun in October 2022 by former President Joe Biden and put on indefinite hiatus in January – remains stuck in limbo.

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For those remaining hopeful, the belief is that the Trump administration might do something before the end of the year.

But skeptics wonder if the administration will simply cancel the process to downgrade marijuana from Schedule 1 to Schedule 3 of the Controlled Substances Act.

All in all, “so far,

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Health Canada has updated regulations governing the nation’s cannabis operators to address industry challenges while keeping intact public health and safety standards.

The updates to the nation’s Cannabis Act as well as the Cannabis Regulations and Hemp Regulations were published in the Feb. 26 edition of the official Canada Gazette.

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According to the StratCann news outlet, five key areas are impacted by the changes:

Licensing. Packaging and labeling. Production. Recordkeeping. Security.

Pre-rolls are no longer limited to 1 gram for each unit, and the use of ethyl alcohol in certain cannabis products is now allowed as an ingredient in inhaled extracts up to 7.5 grams.

Packaging for dried marijuana, fresh cannabis or seeds now can have cutout windows and containers

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