The marijuana industry is still driven by men – but these 5 woman are changing 4/20 and upending the industry by focusing on the future.
Since it started becoming legal, the marijuana industry has been filled with bros trying to run everything. Some smart, some shysters – they have had an oversized say in the direction of where legal marijuana is going. But woman are having a moment, and a huge impact in the millions of newly legal consumers. Be it in imagine, politics, or products, woman are making game changing changes on how cannabis is mainstreaming. When 4/20 started in, the landscape was way different, the 5 woman are changing 4/20 today to a bigger, more mainstream celebration.
Nancy co-founded Wana Brands in 2010, elevating it from her kitchen to an international cannabis edible powerhouse. With North America’s largest distribution footprint, it is a top international brand available in 17 U.S. states, the U.S. territory of Puerto Rico and nine Canadian provinces and territories, generating close to $300 million in retail sales annually across more than 3,000 dispensaries.
As a pioneer in the legal cannabis market, she has shown again and again commitment to research and crafting safe, innovative products. She understands the millions of canna-newbies who is looking for something to pair perfectly with the their non-stoner lifestyle. Under her leadership, Wana was acquired by Canopy Grow, which is owned in part by alcohol behemoth Constellation.
Nancy’s inclusive vision led to an executive team that is 70% female, a rarity in the industry and reflective of her dedication to diversity. Her unique insights have given Wana an advantage as she understand the average consumer, which makes up the bulk of the market.
Senator Patty Murray
In the old boys club of Congress, Senator Patty Murray (D-WA) has risen in the ranks thanks to a willingness to focus on a solving problems, thinking of the average citizen and wielding her knowledge and strength. As the third most powerful person in the Senate, she is working with Senate Leader Schumer (D-NY) and a bipartisian group to make significant inroads into federal marijuana policy. Long a champion of veterans, this will benefits those who have served who suffer from PSTD.
Shawna Seldon McGregor
In a sometimes rough and tumble industry with some wacky players, it is good to have a public relations firm you can trust. Mirroring the mainstream industry, Maverick PR, has helped the industry move past the old stoner, bro imagine and move into today. Founded by Shawna Weldon McGregor, she has become the consul to industry executives and a media whisper to keep the good players growing. Shawna’s ability to make marijuana messaging mainstream has been a hallmark of her career. Since the inception of adult use in Colorado, she has led effective publicity campaigns for top brands including Wana, Native Roots, Deep Roots Harvest and Botani. Trusted by leaders, she has been able to understand and guide companies into changes like California sober. Her understand of consumers and media has been invaluable to leaders.
Debra Borchardt
Debra Brochardt was a respected media voice on Wall Street when she jumped in the marijuana world founding Green Market Report. Premiering at time when the industry was still shady and, as one executive said, people would come to meetings and put a gun down, she brought reason and truth to the table. Known for her straight reporting, she has taken on corruption, crazy leaders, and complicated financial deals. Venerable media company, Crains, recognizing the growth of market, acquired the asset and has only helped Brochardt reach her vision. Highlighting legit good companies, Green Market Report has become a must read for investors, politicians, and executives.
With a talent for organization and building infrastructures, Hart jumped into the industry in 2015. Seeing an opportunity to be build infrastructures and platforms she brought her management skills to a variety of companies. As COO of Keneh Ventures She has helped review, fund and partial advisement for some of the investments including GoFire and AI startup WeDream World. Understanding the mainstream appeal, she has been a champion of Cannabition, a state of the art cannabis immersive experience opening next to Planet 13 in Las Vegas. She now has added Managing partner and operations manager of the exhibition alongside her other duties. She shared over the last 8 years the priorities of entrepreneurs and investors have matured as the market for cannabis has grown and become accepted by the general population.
As time as evolved, parents have a better understanding about pregnancy. Caffeine, cannabis, tobacco and more can have an impact.
In France, 20% of pregnant women smoke and depending on studies, the prevalence of alcohol use is at least 15%, yet they have lower infant mortality rates. Some of the reason could be the healthcare and support around expectant mothers, but some is general lifestyle. It is is called the French paradox. While no medical professional is advocating for bad habits while expecting, it happens. Caffeine, tobacco, and alcohol are on the avoid list, but can marijuana cause a miscarriage?
The evidence is clear smoking, alcohol and caffeine can have an effect on the fetus. Caffeine, tobacco, and alcohol, when consumed during pregnancy, can all have negative effects on a fetus, including potential for low birth weight, development delays, birth defects and even miscarriage. Alcohol poses the most significant risk due to its potential for fetal alcohol syndrome (FAS).
Maternal use of cigarettes, alcohol, cannabis, and caffeine were compared in a research study. The relationship between such usage and growth parameters of offspring followed up from birth to 12 and 24 months of age were examined. Of the soft drugs used, nicotine had the most pronounced effect. After adjustment for other relevant variables, nicotine use prior to and during pregnancy was negatively related to weight and head circumference at birth. Furthermore, third trimester nicotine use was a stronger predictor of decreased weight and head circumference at birth than was first trimester use. The results obtained are consistent with ponderal index (PI) literature suggesting a recovery of growth retardation in infants with a lowered PI. Average consumption of greater than one ounce of absolute alcohol per day was negatively related to birth weight and length. Neither cannabis nor caffeine use had a significant negative effect on any growth parameter.
The chemicals in cannabis, particularly tetrahydrocannabinol (THC), can pass through the placenta and affect the fetus’s development. This can lead to a variety of issues. Frequent cannabis use during pregnancy is associated with lower birth weight. Cannabis use can impair neurodevelopment and increase the risk of abnormal neurological development in the fetus.
A key factor is the amount consumed. Frequent cannabis use is linked to low birth weight babies. There is also an increased risk of spontaneous preterm birth. Another concern is may impact the baby’s brain development or cause abnormal neurological development. Long term it may affect a child’s long-term learning and behavior.
Studies are inconclusive about the association between marijuana use and miscarriage, but it is clear regular or heavy use can have an impact.
The actions of the Drug Enforcement Agency (DEA) have caused another delay in marijuana rescheduling – hurting thousands of mom and pop businesses.
While thousands of mom and pop business’s future hangs in the balance, the DEA causes another delay in marijuana rescheduling. Ever since outgoing President Biden delayed starting the process, the Drug Enforcement Administration (DEA) has been dragging their feet on any action. And now they have been ordered to delay to do some questionable actions. While the majority of the public believe it should be legalized and consumer usage has increased, even starting the California sober trend. The DEA and a few members of Congress have fought hard and long against science and public opinion.
In response to a motion filed by cannabis advocates seeking to disqualify the DEA from its role as proponent of the proposed rule to reclassify cannabis, the agency asserted that there was no new evidence presented warranted reconsideration. The advocates, which include notable groups such as Village Farms International and Hemp for Victory, argue that the DEA has stacked the deck against them by selecting participants who oppose the proposed rescheduling from Schedule I to Schedule III. The DEA’s Chief Administrative Law Judge, John Mulrooney granted a request for leave to file an interlocutory appeal—canceling the scheduled January 21 merit-based hearing and staying the proceedings for at least three months. Mulrooney condemned the agency over its “unprecedented and astonishing” defiance of a key directive related to evidence it is seeking to use in upcoming hearings on the Biden administration’s marijuana rescheduling proposal.
The rescheduling process has been complicated by the DEA’s action, including a lack of clarity regarding participants in the hearing for proposed rule change. These complications have led some observers to express skepticism about the likelihood of successful rescheduling in light of recent political developments and the DEA resistance and administrative hurdles.
Despite these setbacks, there is still momentum behind the push to reschedule marijuana. The U.S. Department of Health and Human Services (HHS) has previously concluded that cannabis does not meet the criteria for a Schedule I drug, citing credible scientific support for its medical use. The Food and Drug Administration concurred with the recommendation. This conclusion aligns with growing public sentiment favoring cannabis legalization and reform of its federal status.
As advocates and industry businesses continue to navigate this complex landscape, they remain hopeful ongoing discussions and potential legal challenges will ultimately lead to a more favorable outcome for cannabis rescheduling. The upcoming months will be critical as stakeholders await further developments in this evolving regulatory environment.
Soap opera reflect and influence opinions in unexpected ways.
Since they first appeared in 1949, they have captured the audience’s imagination. Whether nighttime or daytime they talesof sex, power, love, betrayal and more wooed viewers and kept them entertained. Daytime soap operas become addictive and up to the premier of streaming, a part of what the country thought. And in so, soap operas reflect the changing status of cannabis. All My Children, One Life to Life, Days of our Lives, and more built legions of fans who grappled with some of the issues discussed openly in a comfortable setting. The approach to birth control, war, divorce, drug use, mixed relationships and more evolved and continues to reflect the current public opinion. Almost 90% of the US believe cannabis should be legal in some form and AARP believes it has benefits. And soap operas had a hand in the change.
Historically, soap operas have addressed various substances, including marijuana, often using them as plot devices to create dramatic tension. In the late 20th century, drug use was frequently depicted in exaggerated scenarios that highlighted the dangers of addiction and substance abuse. For instance, characters were shown experiencing dramatic consequences from drug use, such as overdoses or legal troubles, which served as cautionary tales for viewers. Often, sometime was slipped it and consumed unknowlying, leading them down a path of addiction and bad behavior. As cannabis become more popular, the marijuana become my accepted, like alcohol.
Soap operas played a role in acceptance of medical marijuana. In a General Hospital plot line, Dr. Patrick Drake included discussions about medical marijuana. The show has been known for addressing contemporary issues, and this particular plotline explored the benefits of marijuana for patients dealing with chronic pain and other medical conditions. The portrayal aimed to reflect real-life conversations surrounding the use of medical cannabis, showcasing its potential therapeutic effects in a dramatic context.
Recent studies indicate that nearly half of soap opera viewers recall instances of marijuana use within the shows they watch. This suggests that marijuana is becoming a normalized element of storytelling in this genre. The portrayal of marijuana in soap operas often reflects societal attitudes towards the drug, which have shifted significantly over the years due to changing laws and cultural perceptions.
On the show One Life to Live, the character Natalie Buchanan highlighted the struggles of patients seeking alternative treatments for their ailments, including the use of medical marijuana. This type of entertainment also made the discussion about cancer a topic to be discussed, not hidden.
Eventually, it become normalized. In fact, a couple of characters, one on Somerset and one on One Life TO Live, always looked stoned, but the writers never came out and said it.
Early pioneers in the industry become inadvertent advocates. Rather than do the conventional drug addiction plot, writer/creator Agnes Nixon decided she had to do something extra to make contact with young people home from school for the summer months. She had cameras go to the real life Odyssey House drug treatment center and film Craig/Levitt talking with real drug patients who discussed their own real addictions with great dramatic impact. The resulting blend of fact and fiction was revolutionary for TV
Marijuana’s portrayal in daytime soap operas serves not only as entertainment but also as a reflection of evolving societal attitudes toward drug use. As these shows continue to explore themes related to marijuana, they contribute to ongoing conversations about its implications for health and society.