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Twitter is allowing Cannabis Ads

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A breaking story! Twitter is allowing cannabis ads!

In a huge development for the cannabis sector, Twitter has declared that starting in 2023, cannabis advertisements will be permitted on its platform. This choice was made at a time when the marijuana business is expanding and numerous states in the US have legalized marijuana use for either medical or recreational purposes.

Prior to recently, cannabis businesses frequently faced constraints from several platforms and regulatory authorities that hindered their capacity to promote. Twitter’s move to permit these ads might revolutionize the market by giving businesses a huge new channel for connecting with prospective clients.

It’s crucial to remember that Twitter’s new policy will have some restrictions. The platform will only permit advertisements from legal cannabis businesses, according to the company’s amended advertising policy. Additionally, advertisements cannot target people under the age of 21 or advocate cannabis usage in a way that promotes risky or reckless behavior.

Given that social media platforms are increasingly regarded as important marketing tools for companies, Twitter’s move to permit cannabis advertisements may have significant ramifications for the sector. Although the cannabis industry has had a difficult time promoting and marketing its goods, this move by Twitter may herald a new era in which the sector is better able to connect with potential clients and expand its clientele.

Overall, Twitter’s decision to let cannabis advertisements is a huge move for the sector and one that might have substantial effects on its development and success in the years to come. It’s conceivable that additional platforms and regulatory authorities will follow Twitter’s example and open up new chances for firms in this sector as more states continue to legalize the use of cannabis.

Twitter is allowing cannabis advertisements to run on its platform in Canadian and U.S. jurisdictions where cannabis is legal.

After updating its advertising guidelines on Wednesday, Twitter became the first social media platform in the US to permit cannabis advertising.

In a policy change made last month, Google now permits ads in California, Colorado, and Puerto Rico for topical CBD products derived from hemp with a THC concentration of less than 0.3% and medications using CBD that have received FDA approval. In the United States, Reddit and Meta both permit adverts for “topical and non-ingestible hemp-derived CBD products.”

The Twitter blog article announcing the new rules states that “the cannabis area on Twitter is exciting and engaging with individuals Tweeting about their experiences using cannabis – whether medicinally, for wellness, or for recreation – as well as suggesting brands, products, and retail locations.”

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The discussion also represents the direction that the cannabis sector is currently taking in terms of governmental and policy reform, company growth, and community impact.

According to Twitter, the policy’s relaxation will increase prospects for “ethical cannabis promotion.”

Advertisers must be pre-approved by Twitter and licensed by the appropriate authorities in both the United States and Canada. Customers under the age of 21 may not be their target market.

According to Twitter, advertisers can only choose the countries in which they have a valid online advertising license. Additionally, according to federal restrictions, commercials cannot actually advertise or advocate the sale of cannabis or CBD in the United States unless they are for topically applied, non-ingestible CBD products derived from hemp that contain less than 0.3% THC.

The updated policy also includes a number of other restrictions, such as the ban on using characters, athletes, celebrities, or images/icons that might appeal to children in advertisements, the ban on using children or pregnant women in advertisements, the ban on making false or deceptive health claims, and the ban on showing people smoking fatties.

Given who is in charge of the ship, it is not unexpected that Twitter was the first social media site to introduce marijuana advertisements. Elon Musk, the CEO, has openly acknowledged using marijuana. He even done so in an interview with Joe Rogan for a podcast.

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Additionally, Musk has pushed for Twitter to have fewer content controls. Soon after Musk took over, the firm reversed its COVID-19 misinformation policy.

CTU, being a cannabis business, is overjoyed to learn of this information. We hope that it prompts Twitter, YouTube, Pinterest, Facebook, Instagram Tiktok, Snapchat, and other platforms to act similarly as soon as possible! Check out the Cannabis Training University Twitter page and follow us for industry developments and cannabis fun!

What do you think of the news that Twitter is allowing cannabis ads?





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New Device to Help Police Detect Cannabis-Impaired Drivers 

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When we think of DUI testing, what usually comes to mind are roadside sobriety evaluations and breathalyzer tests for alcohol. Despite how prevalent the use of illicit drugs may be, nothing really holds a candle to alcohol when it comes to DWI-related vehicular incidents. But as a growing number of states go against the federal government and legalize cannabis either for medical (38 states) or recreational (24 states and Washington D.C.) use, the topic how to reduce the number of stoned drivers on the road is of greater relevance.  

Until now, no reliable testing methods were available; but a police department in the Midwestern United States recently unveiled a new device that will help detect cannabis-impaired drivers. Let’s take a closer look at how it all works.  

DUI testing – how it works 

The terms DUI (Driving Under the Influence) or DWI/OWI (Driving/Operating While Intoxicated), are pretty self-explanatory. It means that a person was operating a motor vehicle while under the influence of a mind-altering substance. Most often, these cases involve alcohol or some type of illegal substance like heroin, methamphetamine, or even cannabis. In some circumstances, even OTC medications like Nyquil and Benadryl can lead to a DUI arrest because they cause drowsiness and can negatively impact motor skills.  

While some people can handle perfectly handle driving after smoking a little bit of weed or taking some cold medication (pro tip, opt for the non-drowsy varieties), the general rule of thumb is that you should be sober and clearheaded when behind the wheel of car – and never drive after drinking alcohol or using any other heavy substance. Afterall, driving is a huge responsibility. It’s not just your own life you hold in your hands, but those of your passengers as well as other drivers and pedestrians on the road. 

When a person is pulled over and suspected of driving under the influence, the officer will first begin conducting field sobriety testing. “Field Sobriety Tests” (commonly shortened to FSTs) consist of several roadside evaluations such as the Horizontal Gaze Nystagmus test (HGN), the Walk and Turn test (WAT), and the One Leg Stand test (OLS), during which the officer gauges a suspect’s balance, coordination, ability to follow instructions, overall behavior, and other physiological and psychological responses that would indicate the person is driving under the influence.  

If a person fails these tests, then the suspect would be subjected to a breathalyzer test. The driver blows into a handheld device that measures the concentration of alcohol in their lungs to determine an approximate amount of alcohol that is in their blood. If the person is for some reason unable to perform a breathalyzer test, due to illness or injury of some sort, then they will have to do a blood test to measure their blood alcohol content (BAC). Anything over 0.08 percent is beyond the legal limit and will result in a DWI charge.  

A DUI can result in hefty fines, loss of driving privileges, and even jail time

Because breathlyzers only work for alcohol, officers must rely on field sobriety tests and testing of bodily fluids to determine whether a person is driving under the influence of any other substance. While blood and urine testing might be accurate for some drugs, it’s not for cannabis because it stays in the system much longer than other illicit substances. As the legal market continues to grow, government officials continue searching for effective ways to find and cite stoned drivers.  

Officers in the US begin “cannabis roadside impairment” testing  

Earlier this month, Minnesota-based newspaper the Star Tribune reported that officers will begin conducting roadside sobriety testing to detect and arrest cannabis-impaired drivers. Within the next few weeks, they will begin utilizing a new saliva-based test that will gauge the levels of tetrahydrocannabinol (THC) in their systems.  

This pilot project with sort through several different testing devices to see which are most accurate, and plan to narrow it down to only two that will be used in the field. Because driving under the influence of cannabis is illegal, regardless of whether it’s prohibited in the state or not, finding ways to stop stoned driving is a requirement of their new recreational cannabis program. It’s important to note that during this trial period, results from these tests will not be admissible in court.  

“I would expect that by this time next month, the units will be in the field and will be in use,” said Mike Houston, director of Minnesota’s Office of Traffic Safety. “Other states that have legalized cannabis have used these test methods with their law enforcement to find probable cause. 

Additionally, the state will start utilizing what’s known as drug recognition experts (DREs) who will be responsible for identifying drivers who might be operating a vehicle while high. So far, Minnesota has more than 300 DREs in employment, with plans to increase those numbers by early 2025. 

“Our goal is to put enough DREs on the road where a street cop, anywhere in the state of Minnesota, within 20 or 30 minutes … can either have a DRE on scene or at the very least have a phone consultation,” Hanson explained. “We’re being very proactive as we come up on legalization and when the dispensaries will actually open.” 

What’s the point?

Why are so many resources going towards stopping stoned drivers?

It’s up for debate whether cannabis intoxication even has that much of an effect on driving at all. Although driving stoned can sometimes affect reaction times and peripheral vision, people typically compensate for these shortcomings by driving more carefully. That being said, some people really just do not drive well after using cannabis products and they should avoid doing it. What’s nice about these situations, is that people are can’t drive stoned usually avoid doing it anyway because it’s unpleasant and causes anxiety. 

It’s important to note that I’m not advocating for stoned driving or encouraging anyone to smoke pot and hop in the driver’s seat. However, based on years of anecdotal evidence, as well as recent studies and other forms of data on the subject, it’s safe to assume that it’s less dangerous to drive while under the influence of cannabis, rather than alcohol, heroin, or pretty much any other intoxicating substance.

Which begs the question, why is so much money and effort being put into cannabis-related sobriety testing? And what about tests geared specifically towards other drugs? How many times have we seen people passed out behind the wheel of a car after a heroin binge? Or a methed-out driver making crazy maneuvers and terrifying everyone around with their road rage? Why are we so focused on stopping drivers who smoke pot rather than drivers who are using much more dangerous substances?

Maybe because it’s easier to make arrests, and thus, more profitable for the state? Since a larger percentage of the population uses cannabis products as opposed to harder drugs, and it can be easier for a police officer to detect the presence of marijuana than it would be other substances. It seems almost like a fish-in-the-barrel type of situation; as unfair as that ultimately is.  

Final thoughts  

Even though cannabis-impaired drivers aren’t the biggest threat to our safety on the road, ideally, drivers should be as sober as possible. And since such a large number of Americans enjoy marijuana on a regular basis, it should come as no surprise that technology and regulations are changing to keep up with the evolving market and culture.

Hello readers. We’re happy to have you with us at Cannadelics.com; a news source here to bring you the best in independent reporting for the growing cannabis and hallucinogen fields. Join us frequently to stay on top of everything, and subscribe to our Cannadelics Weekly Newsletter, for updates straight to your email. Check out some awesome promos for cannabis buds, smoking devices and equipment like vapes, edibles, cannabinoid compounds, amanita mushroom products, and a whole bunch more. Let’s all get stoned together!



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Cannabis Edibles Market 2023 – And What’s Upcoming

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2023 was a great year for edibles, which accounts for a growing segment of the market. What were the most popular edible products, and what should we expect moving forward? Read on.

What counts as a cannabis edible?

The term ‘edible’ implies that the product in question, is put in the mouth and swallowed. However, this can be accounted for differently. For example, oils and tinctures are put in the mouth, but they are rarely referred to as edibles. At the same time, pills certainly aren’t food, but are often included in the edibles category. So its important when talking about edibles, to define the parameters of the definition.

Edibles are most often thought of as food products. And whereas this category used to consist of only fat-based products that THC could be directly leached into through butter use; the process of emulsions now makes it possible to create edible products out of just about anything, which has expanded the market to include tons of food products.

Edibles do come with one of the bigger issues related to the weed industry, and it’s the one concerning increasing THC levels. While this is also relevant to concentrate products like oil, and vapes, and even applies to cannabis flower itself; the edibles issues is an intensified version. This is because it involves a wait time for action, which often leads to people consuming more than they should.

Cannabis edibles market includes baked goods
Cannabis edibles market includes baked goods

As cannabis effects last much longer when taken as an edible, this can also mean a prolonged period of sickness for those who do go overboard. This is less likely to happen with smoking or vaping, since the effects are felt immediately, and the user knows more quickly how the product will make them feel.

Edibles used to be a fringe part of the industry; but with the start of legalized markets, the use of them, and corresponding product offerings, have skyrocketed. As with the whole industry, the fact that so much of the market is a black market, means its hard to say the overall market share of a particular segment. All data relates to legal sales. However, as buying trends shouldn’t be different between the two markets (most people never know they’re in an illegal dispensary); this data can shed light on the overall market.

What edibles do people like most?

Let’s start by looking at which types of edibles get the most traction. In this case, the information comes from Statista, and edibles include the following: candy, chocolate (as a separate category from candy), infused foods, beverages, pills, and other. So, though this breakdown includes pills, it doesn’t involve oils or tinctures.

According to the Statista breakdown, candy is the most popular category, accounting for 74% of the edibles market. This makes sense as gummies are wildly popular. Next up is chocolate, which could be thought of as candy. Separately, it accounts for 8% of the market. This is the same as pills, which also account for 8%. Next is cannabis beverages, which make up 6%, followed by infused foods with 3%, and other products, at 1%. If candy and chocolate are put together, they account for 82% of the market.

Infused products include literally any other food besides candy that has THC infused into it. So this can be ketchup, or chips, or beef jerky, or salad dressing. Some of these might be less convenient, or less easy to dose, than a basic gummy or chocolate square. In terms of the category ‘other,’ it is unclear what falls into it, but whatever does, only takes a small amount of the market.

Another Statista report showed something else interesting; that most edibles users prefer smaller doses closer to 5mg. In fact, 5mg was more popular than 10mg edibles, which were preferred by 17% of users. This could indicate that while illegal dispensaries advertise edibles with extremely high amounts of THC, that this might not actually be preferred by consumers.

Cannabis can be eaten as an edible
Cannabis can be eaten as an edible

The value of the edibles market

Once again we’re dealing with the idea that much of what gets sold, is actually on the black market; for which we don’t have figures, and which doesn’t play into the value of a legal market. Just to be clear on this point; while dispensaries can be found all over the place in any legal state, nearly every state also has a massive deficit in legal dispensaries. This indicates that much of what is sold, isn’t part of the legal market.

A Global Market Insights report from October of this year, stated that the cannabis edibles market was valued at just over $8 billion in 2022. According to this report, the market is estimated to experience a compounded annual growth rate of 16.5% from 2023-2032. It’s expected to be worth over $37 billion by 2032, according to this company.

Estimates in this industry should always be taken with a grain of salt, however. Just remember CBD was meant to have skyrocketed in use by now, and in reality, this didn’t happen beyond a point; and certainly not outside medical markets. Plus, as this only pertains to a legal market, growth of the black market, or a divergence from the legal market, could make this number way smaller; even if edible use increases.

For now, Global Market Insights gives the statistic that edibles should take up about 17% of the global cannabis market by 2032. It also says that as of 2022, that just over 50% of edibles are THC dominant, globally. Also for 2022, GMI says that cannabis baked good products accounted for $4.27 billion in market value globally; while in North America, the entire edibles industry was valued at $3.6 billion in 2022.

As a testament to the lack of ability for consistent numbers – due mostly to these being state industries; different companies have differing numbers for market size, and for growth expectations. For example, GlobeNewsWire estimated the 2022 market to be bigger, at $9.6 billion. It gives an expectation for 2030, not 2032, but puts the number at $27.2 billion.

Edibles compared to other cannabis products

How much of the overall market share do edibles take up? According to Cannabis Business Times from December 26th of this year, edibles account for 13% of sales, while flower accounts for 40%, and vapes take up 25%.

Cannabis beverages are also edibles
Cannabis beverages are also edibles

This is a couple percentage points higher than an estimate from 2020, which put the edibles market at 11% of the total cannabis market. This came from an analysis of seven states by the company Headset, and included data from California, Colorado, Massachusetts, Michigan, Nevada, Oregon, and Washington, only. According to that analysis, edibles use rose to 11% in 2020, from 10.65% in 2019.

There aren’t too many other companies giving a statistic here. Likely because it involves accumulating the data of different states, since there isn’t federal oversight. On a state level, there is also information to consider, which adds to the overall picture. Like for Connecticut, which reported that in November 2023, 12% of sales were from edibles, while 50% and 31% came from flower and vapes, respectively. This is close to the 13% given by Cannabis Business Times.

Edibles are eyed as a growing trend; and the increase in expected market size indicates that its thought the market will rise even more, and quite profusely. We’ll have to wait for next year’s numbers to see how fast this happens, or if some new trend comes up first, to offset this current one.

Conclusion

It’s been an interesting year in the world of weed; with tons of legal changes, new products, interesting research, and changing trends. 2024 is sure to bring us even more; in the cannabis edibles market, and beyond. So, here’s to having a safe, happy, and healthy new year; complete with all the weed products you could ever dream of.

Welcome one and all! Thanks for making your way to Cannadelics.com, a premiere independent publication in the drugs space, with coverage of the most interesting things going down now. Come by daily to stay updated on stories; and subscribe to our Cannadelics Weekly Newsletter, for access to sweet promotions, along with the news.



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30 weed predictions very likely to come true in 2024

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Two out of three ain’t bad, readers. Leafly News got it right 66 percent of the time in December 2022 when we made 51 predictions about weed in 2023. 

We scored 34 accurate prognostications, nine misses (sorry New Hampshire legalization), and eight maybes.

What will 2024 hold for the wide world of weed?

Leafly senior editor David Downs and Great Moments in Weed History podcast host David Bienenstock burn down the list of likely things to happen. The podcast will be out later in December. But here’s our full predictions list.

2024 weed politics

Hippie Hill on April 20th, 2023. (David Downs/Leafly)
Hippie Hill on April 20th, 2023. (David Downs/Leafly)

Will Congress legalize cannabis in 2024?

We’d bet no. Congress must crawl before it can walk, and it couldn’t even pass a weed banking bill this year. We expect more executive orders and policy changes like President Biden’s weed pardons.

For example, we foresee marijuana moving to Schedule III of the Controlled Substances Act in time for the election. It seems like the administration has that in their pocket for young Democrat voters.

“It will be the most profound change in years,” said veteran weed author/podcaster David Bienenstock. “Write to your elected officials.”

What about hemp rules?

We foresee some cosmetic attempts to rein in the hemp CBD market but I don’t see it translating to real-world results in terms of ending the delta-8 wild west. The FDA will continue warning CBD sellers, and will propose guardrails on CBD formulations.

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“Cannabis [as opposed to hemp] as we have understood it for literal millennia is the gold standard for how to access these compounds,” said Bienestock. “Access should be a human right.”

What states will and won’t legalize weed next year?

Oklahoma, Hawaii, Pennsylvania, and New Hampshire will talk about but won’t legalize adult-use cannabis.

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Florida will legalize adult-use in 2024, and it’ll drive a purple wave in Florida that’ll help keep President Biden in office. It’s a bold prediction, but we like to live dangerously. Otherwise, what’s the point?

We’ll see more city, county, and state-level expungement efforts. We’ll see more new legalization states try to earmark licenses for drug war victims.

2024 cannabis consumer experiences

Moe Greens cannabis lounge in San Francisco (Leafly File Photo by Jamie Soja)
Moe Greens cannabis lounge in San Francisco (Leafly File Photo by Jamie Soja)

2024 will see hundreds of new dispensaries open up across the country and new and newly maturing states drive the retail wave. We’ll see more delivery options in more places, and more pickup.

Expect more weed lounges

Weed consumers will be able to go to a dozen more lounges in 2024, whether it’s Las Vegas, West Hollywood, or the tribal lands of Buffalo, NY.

“We need a place to smoke weed,” said Bienenstock. “It’s going to help these communities that are more forward-thinking about cannabis to be rewarded for that.”

What are the next hype strains?

In terms of cannabis cultivars, we expect purple candy-gas strains to stay the center of the bell curve of the market. The Leafly Strain of the Year Permanent Marker wave will build. We’ll see lots of quality Z work, and more Superboof and Trop Cookies projects. As a counter-point to sweets, we’re anticipating a sour wave and a savory surge.

In 2024, we’re going to start The Ugly Weed movement for weed that tastes great but does not look so perfect. Ditto for the Under 20% THC movement, and Weird Terps movement. 

We think live rosin will keep gaining marketshare in 2024.

We expect the seeds market to get even bigger, but also tougher for startup entrants.

We expect 2024 to be a banger year for weed events! April 20th lands on a Saturday and the scenes in San Francisco and New York will be unrivaled.

New York itself will be much more fun in 2024—with a slew of stores opening, better pot, and world-class experiences.

Related

Legal weed farmer’s market pops up near New York’s Times Square

2024 in weed science and health

Terps are not the whole story. (Courtesy Abstrax)
Terps are not the whole story. (Courtesy Abstrax)

We’re going to see deeper research into flavorants, esters, and other non-terpenes that drive smell and effects.

More data on the efficacy of CBD will come in.

More potency and purity studies of the hemp market will reveal the need for better oversight.

The vape market will engage in some much-needed self-regulation by better-scrutinizing vape additives.

THC potency inflation battles will continue with fresh lawsuits and regulations.


So there’s a tight 30 predictions for 2024, Leafly Nation. Go out there and smoke the weed you want to see in the world. As I told Bien on the podcast: ‘I’m rooting for the plant. And I’m not worried about it.’



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