Until recently, all of the “big” social media companies banned U.S. companies from cannabis advertising on their platforms. At the same time, they imposed pretty unclear and inconsistent requirements on hemp advertising (in this post, when I refer to “cannabis” I mean only “marijuana” consistent with many states’ definitions of the term). All of this led to companies rolling the dice, posting things that rubbed right up against the edges of the bans, and sometimes losing their accounts without any real remedy. That is now changing, at least on Twitter.
Twitter has, for at least a few years, allowed limited cannabis advertising on its platform from licensed Canadian companies. In the U.S. though, it only allowed limited hemp advertising for things like topical hemp products. Its policy had extremely strict guardrails to ensure that advertisers complied with state law. Now a very similar policy is being implemented for cannabis advertising.
Twitter’s new cannabis advertising rules
Twitter’s cannabis advertising rules are set out in the “Drugs and drug paraphernalia” section of its website policies. The policy merges hemp advertising and cannabis advertising restrictions into one unified policy, which has the following affirmative requirements:
Advertisers must be licensed by the appropriate
Read full article on HarrisBricken