Connect with us

Marijuana Business Daily

Twitter’s ad move marks notable shift in US cannabis marketing

Published

on


Twitter’s new policy change permitting advertising and marketing by state-legal cannabis companies is a step forward for the sector and could nudge other digital advertising platforms to rethink their prohibitions on cannabis promotions, industry insiders say.

At the same time, Twitter is spicing up its entry into U.S. cannabis advertising with a promotional incentive for the industry.

ADVERTISEMENT

“To me it’s a clear indication of the normalization of cannabis as a consumer packaged good and one that is moving towards more mainstream acceptance,” said Lisa Buffo, founder and CEO of the Cannabis Marketing Association industry group.

Rosie Mattio, founder and CEO of cannabis PR agency Mattio Communications, said her firm discussed the new advertising policy with Twitter in the run-up to the social media company’s policy change.

“If (other social media firms are) seeing that there’s real money to be made by allowing cannabis companies to advertise

Read full article on Marijuana Business Daily



Source link

Continue Reading

Marijuana Business Daily

Artificial cannabinoids, illegal THC potencies in hemp shipped to California

Published

on

By


A new study by a group of licensed cannabis businesses and affiliates highlights the widespread presence of synthesized cannabinoids and THC limits far exceeding California law in dozens of products shipped into the state branded and identified as hemp.

According to “The Great Hemp Hoax” – a white paper released Thursday – 95% of the 104 tested products from 68 brands contained synthesized cannabinoids, which are banned in California.

ADVERTISEMENT

Several products, which were shipped via online purchases, also contained high THC potencies and other compounds.

The “The Great Hemp Hoax” found:

Some gummies contained 32 times more THC than state limits. Vape products on average had THC levels 268% above legal thresholds. Nearly half contained synthetic THCP, a compound researchers describe as

Read full article on Marijuana Business Daily



Source link

Continue Reading

Marijuana Business Daily

Cannabis testing lab fraud can be curbed if industry is ‘part of the solution’

Published

on

By


Scientist David Vaillencourt has spent most of his cannabis industry career working on standardizing the rules, measurements and recommended procedures that guide licensed marijuana businesses.

Vaillencourt certainly has the credentials to back his mission:

Vice chair of Pennsylvania-headquartered ASTM International’s Committee D37 on Cannabis Standards. Board chair and co-founder of the S3 Collective, a cannabis industry nonprofit in Colorado advocating for industry standardization. CEO of the GMP Collective, his Colorado-based consulting firm.

ADVERTISEMENT

His work has often intersected with the marijuana industry’s testing lab niche, which in recent months has been rocked by scandals and lawsuits in major markets such as California, Colorado, Massachusetts and New York.

MJBizDaily spoke about testing lab fraud with Vaillencourt, who welcomes increased scrutiny of the sector

Read full article on Marijuana Business Daily



Source link

Continue Reading

Marijuana Business Daily

Marijuana-infused chocolate edibles experiencing seasonal sales spike

Published

on

By


Winter is peak season for marijuana-infused chocolates, according to edibles manufacturers and Seattle-based cannabis data provider Headset.

“January and February are our strongest chocolate sales months,” Christine Apple, founder and CEO of Oregon-based edibles manufacturer Grön, told MJBizDaily.

ADVERTISEMENT

Grön operates in six states and Canada – and she plans to launch operations in three more states in 2025.

But as Grön has expanded to become a marijuana multistate operator, the chocolate segment of the infused-edibles category has lost market share to gummies, a development Apple finds disappointing despite her company’s success in the gummy category.

Chocolate “is so underrated, and nobody gives it the attention it deserves,” she said.

Apple said about 70% of Grön’s sales come from gummies, while chocolates make up

Read full article on Marijuana Business Daily



Source link

Continue Reading
Advertisement

Trending

Copyright © 2021 The Art of MaryJane Media