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Twitter’s ad move marks notable shift in US cannabis marketing

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Twitter’s new policy change permitting advertising and marketing by state-legal cannabis companies is a step forward for the sector and could nudge other digital advertising platforms to rethink their prohibitions on cannabis promotions, industry insiders say.

At the same time, Twitter is spicing up its entry into U.S. cannabis advertising with a promotional incentive for the industry.

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“To me it’s a clear indication of the normalization of cannabis as a consumer packaged good and one that is moving towards more mainstream acceptance,” said Lisa Buffo, founder and CEO of the Cannabis Marketing Association industry group.

Rosie Mattio, founder and CEO of cannabis PR agency Mattio Communications, said her firm discussed the new advertising policy with Twitter in the run-up to the social media company’s policy change.

“If (other social media firms are) seeing that there’s real money to be made by allowing cannabis companies to advertise

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Tim Conder appointed permanent CEO of marijuana MSO Tilt Holdings

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Tim Conder, interim CEO of marijuana multistate operator Tilt Holdings since April, has been given the job on a permanent basis.

Since taking the interim post after Gary Santo resigned, Condor has aimed to put the Phoenix-based company on a path to profitability.

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He has initiated significant cost reductions and reevaluated brand partnerships – including cutting ties with some social equity brands – while shifting focus to the cannabis company’s vape hardware business.

“When I took the interim CEO role, the company was cash-consumptive, really in an environment where that doesn’t make a lot of sense,” Conder told MJBizDaily earlier this month.

“Our immediate priorities were to reduce our cost structure and our expenses and increase operational efficiencies to ultimately achieve profitability.”

Art Smuck, Tilt’s newly appointed board chair, said in a news release that “Tim has been instrumental in bringing financial discipline to Tilt, and

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Oklahoma high court declines to hear challenge to medical cannabis fees

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The Oklahoma Supreme Court declined to hear arguments challenging a new law that significantly raises fees for medical cannabis operators.

Filed in late June, the petition will now be sent to district court in Oklahoma County, The Oklahoman reported.

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The petition – filed by Jeb Green, founder of Oklahomans for Responsible Cannabis Action, as well as the Bingo 101, Oklahoma Natural Cures and Pharside dispensaries – claims the new fee structure violates the state constitution and is a “revenue-raising tax disguised as a fee.”

The challenge also alleges the bill wasn’t passed through the three-fourths majority required by state law and its approval came within the last five days of the legislative session.

Oklahoma law prohibits lawmakers from passing revenue-generating bills during the last five days of a legislative session.

The state attorney general’s office argued the bill was not a revenue generator subject to constitutional

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New York will open adult-use marijuana retail to multistate operators

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New York regulators voted Tuesday to allow the state’s medical marijuana operators to apply for adult-use retail licenses.

That means the multistate operators who years ago snapped up a majority of the state’s 10 “registered organization” permits will enter what observers say could be the largest market on the East Coast.

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Under the resolutions the Office of Cannabis Management approved Tuesday, regulators will accept applications seeking a retail or microbusiness license from Oct. 4 through Dec. 23.

Regulators also will accept applications from registered organizations during a still-unspecified window “to be set by the Office.” That action was approved in a separate resolution.

“Today marks a pivotal step toward expanding and sustaining the state’s medical program and creation of an economically viable and equitable adult-use cannabis industry in New York,” Barry Carmody, a spokesperson for the New York Medical Cannabis Industry Association (NYMCIA), said after a

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