From burger to Beef Wellington, it is very popular – what about adding beef to your  cocktails?

The burger is an icon meal and is universally popular. The USDA reports Americans overall consumed a whopping 30 billion pounds of beef in 2021, which equals almost 60 pounds per person per year.  Beef sandwiches, tacos, and more are gobbled up every day and the flavor fills the mouth.  People are returning to pre-pandemic habits and cooking at home less, according to a Gallup-Cookpad global survey, Gen Z and  Millennials are enjoying retro dishes like Beef Wellington, casseroles and more but putting their spin on classics. What about beef to your cocktails?

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Savory cocktails are becoming a thing in artisanal lounges…so why not add a favorite flavor? Earlier this year, the Parmesan espresso martini took TikTok by storm, transforming a seemingly abominable combination into a certified craze. Dirty martinis have even made the jump from drinks to food, inspiring everything from a briny salad dressing to an olive-studded pasta. It points to the wider embrace of savory cocktail flavors, particularly in combinations outside the norm.

Beefy Bloody Mary

Take a morning favorite and convert it from a “salad” to a “main”. The add depth of the beef broth will make it warm your heart and stomach on any day.

Ingredients

• 2 oz V8 Tomato Juice or Bloody Mary mix
• 2 oz Swanson Organic Beef Stock
• ½ tsp Worcestershire sauce
• ¼ tsp Tabasco
• 1½ oz vodka
• Dash freshly ground black pepper
• Thyme sprig, for garnish

Create

• Mix all ingredients except for Thyme into a highball glass and stir to incorporate.
• Add ice; stir some more for chill and slight dilution. G
• arnish with a thyme sprig

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Bull Shot

Bring out the cowboy/cowgirl in you with this drink.  Rich, nuanced and delicious – this drink will live a big smile on your face.

Ingredients

• 1/2 teaspoon Worcestershire sauce
• 1/8 teaspoon celery salt (optional)
• Ice cubes
• 1/4 cup vodka
• 3/4 cup chilled double-rich double-strength canned beef broth
• Lime wedge

CREATE

• Mix Worcestershire and salt in glass
• Add ice cubes
• Pour vodka, then broth over
• Garnish with lime wedge