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Posh Green owner Reese Benton’s life lessons

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Reese Benton opened the Posh Green Cannabis Boutique cannabis dispensary in San Francisco in 2020, solidifying her place in history as the first Black woman and first social equity recipient to become the sole owner of a cannabis retail store anywhere. It only got harder from there: COVID, a lawsuit, security issues, federal prohibition taxes, and more. The 46 year-old cosmetology, fashion, and retail maven from SF talks cannabis launches, non-conformity, dealing with haters, and the future—as part of Leafly’s Black voices series, Lumen. We edited the interview down into some distilled wisdom, borrowing the idea from Esquire magazine’s interview series “What I’ve Learned.”


(Courtesy @queenreeseb)
(Courtesy @queenreeseb)

I’m a hybrid-indica girl, I do not care for sativa. Women are sativa users, they like the smell. They’re more citrusy, more floral. I need a gas candy. Plus, I’m too hype already. I talk too much, I’m too excited. But I have really got to be a connoisseur over the years, especially being an Emerald Cup flower judge. That will put you on your game. 

I’ve come out with my first full flower flight—a Compound Genetics collaboration on pre-rolls of Glitter Bomb, Red Bullz, and Gastro Pop. Just like when you go get a bourbon or whiskey flight—so I’m excited. I want to be innovative. 

These Chads that run the world don’t think nothing of nobody – I don’t care what nationality you are, if you’re a woman they don’t think you’re smart enough. So you just have to show them better than you can tell them. 

On non-conformity…

(Courtesy @poshgreencannabisbtq)
(Courtesy @poshgreencannabisbtq)

Because so many people have to be somebody else to get where they’re going, a lot of people want you to conform to everybody else. I refuse to be that way. 

I was in high school [when I first smoked]. I didn’t like weed. All my friends smoked weed, I used to be like, “Stop smoking so much!” I was that girl.

When I moved to Charlotte, NC in 2006 my dad kept saying, “Get caught on the wrong bridge, your ass ain’t going to come back. They going to lynch you!” I started having anxiety with driving, getting lost in Charlotte.  So then I had to find the weed man in the place where it wasn’t legal.

I just walk in the room as me. I’m not ever desperate. If the deal’s supposed to go through, it’s supposed to go through. And if not, I don’t press it because I don’t ever want to be involved in the wrong situation. That’s why a lot of people are closing down now: the wrong partnerships.

On San Francisco business…

Mango Fruz. Hybrid sativa. (David Downs/Leafly)
On sale at Posh Green Cannabis Boutique: Mango Fruz smalls. Hybrid sativa. (David Downs/Leafly)

When I first envisioned this project, I knew stores were hitting 800-900 customers, a thousand patients a day. We’re not even doing 1% of that. We didn’t get to do [a grand opening] for nine months because of Covid. We couldn’t do demos [which] brought a lot of awareness to other dispensaries. It really put a damper on the growth of the company, especially when we got shut down from an injunction from the people in the building.

I’m hearing people are not even making enough to pay the security at their places, so it’s not just me struggling. After Covid, I know a few people that closed – at least eight to nine dispensaries.

San Francisco Hunters Point Shipyard During Sunset. (Shutterstock)

A lot of people are scared to come over here. I was like, ‘I ain’t scared. It’s going to be the best real estate in San Francisco in the next couple of years.’

Bayview and Hunter’s Point—this is the last area where all the Black people are. I think we’re under 2% now in population here. The only person that owns a business here is Bob. He’s been there for 50 years and has a liquor store. He’s the first. 

On handling other people…

People that look like me have not been the biggest supporters either because it’s a “crabs in a bucket” mentality. When you come from a place where you don’t see us, and you see maybe one of us in the whole building or one person in power, you think there’s only one position when there’s plenty of positions. 

Do I get along with everybody? Nah. I ain’t gotta like you. I’m going to respect you. And if we need to step together on a cause for it to get done, I’m totally down. Then we don’t have to talk after that.

I hear everything people say about me. But I’ll still smile and act like I don’t, because guess what? I ain’t going nowhere.

Related

Lumen: Black voices in cannabis

On her purpose in life…

Every time I want to give up, someone’s in my inbox or telling me how I inspired them. And it’s not just cannabis – people inspired in general to be independent and live out their dreams.

Every time I reach a goal, I go for another goal. [To] step away to see me, what I have done, what I have accomplished, which people I have inspired – hopefully one day, I can see the greatness.

I do stuff like the Covid task force, I was appointed to that. I was the only cannabis [professional], the first woman of color with all these big-name people. In 2019, I was asked to speak at Stanford and that was amazing because everyone had all these initials behind their name.

I’m doing what I feel and what my purpose is in this industry and on this earth. This is something that was brought to me by the universe, something that I fought for—for the equity [program], for the people.”

The community supports us. We get older people, younger people, doctors, lawyers, IT, all walks of life. People make it a point—especially African-American people, or people that look up dispensaries that are Black-owned that come from different states, or that are woke—they come and support. 

It’s a little joke: We know who’s gone to Posh by the blue bag. [Customers are] like, ‘When I come home, my wife’s like, ‘You went to Tiffany’s?’ ‘No, I went to the Tiffany’s of cannabis. Don’t get excited.’

On the future …

Illustrations of the completed India Basin project behind Posh Green. (Trust for Public Land)

It’s bigger than me, so that’s what keeps me going. Also, this is all I have. If this does not work out, I have no savings. This is it. 

If they give us that [federal tax code] 280-E [reform], we gonna finally be able to see some success stories. I don’t give a fuck if they don’t do the [legal cannabis] banking, just give me the 280-E. I’ll make my own bank.

Related

Charting Harlem’s long history as a hotbed for cannabis culture

I know once they build this park behind us—the most expensive park in the city—that we’re going to have so many customers. It’s going to be nice to be the waterfront dispensary that I dreamed of, actually at the pier—Pier 90. It’ll be completed by 2025.

Hopefully, some franchising [is in the future], doing more products. [Outside Lands Festival] Grasslands, we’ll be there again this year. [My ultimate goal is] to be a philanthropist and a billionaire. I want Amazon to buy my license—Posh Green powered by Amazon.

Kaisha-Dyan McMillan's Bio Image

Kaisha-Dyan McMillan

Kaisha-Dyan McMillan has been writing for and about the cannabis industry since 2016, and has written multiple articles centering the stories of BIPOC and social equity entrepreneurs in the industry. She currently serves as the Senior Content Manager for cannabis production platform AROYA and co-moderator of the crop steering and cultivation podcast, Office Hours. IG: @ahsiak

View Kaisha-Dyan McMillan’s articles





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Charting Harlem’s long history as a hotbed for cannabis culture

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1914: New York begins restricting cannabis to medical use

louisiana medical cannabis available - header image
Cannabis was first restricted to medical use in New York in 1914, in an amendment to the Boylan Act. The bill added “Cannabis indica, which is the Indian hemp from which the East Indian drug called hashish is manufactured,” to the city’s list of restricted drugs. Exactly 100 years later, in 2014, medical cannabis was legalized in New York. In 2021, the state legalized possession and consumption by all adults over 21. (iStock/LvNL)

1927: New York state prohibited the sale and possession of cannabis altogether

After more than a decade of medical-only laws, New York fully banned the plant in 1927. The law aimed to “remove habit forming drugs and assert control over narcotic drugs,” according to historians. There was still an exemption for “medical preparations made with cannabis sativa and cannabis indica when combined with other ingredients in medicinal doses.”

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Malcolm X: From legacy cannabis seller to iconic activist

1920: Louis Armstrong was blowing loud

Jazz icon Louis Armstrong reportedly first tried cannabis in the 1920s and continued to use it throughout his career, including before performances and recordings. He referred to cannabis affectionately as “the gage.” The musician was an instrumental influence in Harlem’s rich Jazz scene during the early Harlem Renaissance.

When describing his relationship with cannabis to biographer Max Jones, Armstrong said, “We did call ourselves the Vipers, which could have been anybody from all walks of life that smoked and respected the gage… That was our cute little nickname for marijuana.” Armstrong added: “We always looked at pot as a sort of medicine, a cheap drunk and with much better thoughts than one that’s full of liquor.”

Armstrong tried using his star power to obtain a permit to possess marijuana, claiming that it helped inspire his musical innovations: “I’m not so particular about having a permit to carry a gun. All I want is a permit to carry that good shit,” the jazz king said in a letter to his manager. “You must see to it that I have special permission to smoke all the reefers that I want to, when I want, or I will just have to put this horn down.” (AP Photo/John Rooney)

It is said that the jazz instrumental song “Muggles” was influenced by cannabis. Before the term “muggle,” aka a non-magical person, made its way into popular culture thanks to Harry Potter author J.K. Rowling, the term “muggles” or “mugs” had often been used by jazz musicians to refer to cannabis.

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Louis Armstrong and cannabis: The jazz legend’s lifelong love of ‘the gage’

1923: Harlem’s legendary Cotton Club is founded

Opened in 1923, the Cotton Club was originally located on 142nd St & Lenox Ave in Harlem. The club was founded and operated by British mobster Owney Madden. The previous establishment was called Club Deluxe and had been owned by legendary boxer Jack Johnson. Johnson sold control of the establishment to Madden but remained onboard as manager and the face of the club. Madden redesigned the club to serve minstrel shows and bootleg booze to New York’s white upper class.

Nate Sloan, who holds a PhD. in musicology from Stanford, studies “the largely forgotten racist history of a legendary musical venue.” Sloan points out that while Harlem’s top Black performers were the club’s main draw, Black patrons were not allowed to attend. The club was often decorated to resemble a plantation or jungle.

“Those upper-class white New Yorkers got their kicks ‘slumming’ in Harlem,” Sloan explains. Ella Fitzgerald, Duke Ellington, and Lena Horne performed there in time as the club evolved from serving New York’s bourgeois in the 1920s to the hip crowd of the Harlem Renaissance in the 1930s. Madden also used the Cotton Club as an outlet to sell beer during alcohol prohibition, and at times it was a safe space for artists and visitors to find and consume cannabis. Other legendary performers included Dorothy Dandridge, Adelaide Hall, Bill “Bojangles” Robinson, Ethel Waters, and Louis Armstrong.

1932: Cab Calloway’s ‘Reefer Man’

Jazz musician and band leader Cab Calloway is shown in the control room as he hears the playback of his first 1947 recording session with his orchestra at Columbia studio, New York City, March 12, 1947. (AP Photo)

In 1932, Cotton Club favorite Cab Calloway released the song “Reefer Man,” which coined the slang term that some OGs still use when referring to the plant. Despite the growing popularity of cannabis in the 20s, laws became more stringent. In 1933, the Uniform Narcotic Control Law removed medical exemptions for cannabis use.

A report from the 1930s details anecdotes about cannabis from this era and speculates that there were more than 500 individual sellers and 500 “tea-pads,” or weed shops, in Harlem alone at the time.

“The common names for the cigarettes are: muggles, reefers, Indian hemp, weed, tea, gage and sticks… The ‘panatella’ cigarette, occasionally referred to as ‘meserole,’ is considered to be more potent than the ‘sass-fras’ and usually retails for approximately 25 cents each. The hemp from which the ‘panatella’ is made comes from Central and South America. ‘Gungeon’ is considered by the marihuana smoker as the highest grade of marihuana. It retails for about one dollar per cigarette… It appears to be the consensus that the marihuana used to make the ‘gungeon’ comes from Africa. The sale of this cigarette is restricted to a clientele whose economic status is of a higher level than the majority of marihuana smokers. A confirmed marihuana user can readily distinguish the quality and potency of various brands, just as the habitual cigarette or cigar smoker is able to differentiate between the qualities of tobacco. Foreign-made cigarette paper is often used in order to convince the buyer that the ‘tea is right from the boat.’ There are two channels for the distribution of marihuana cigarettes— the independent peddler and the ‘tea-pad.’ From general observations, conversations with ‘pad’ owners, and discussions with peddlers, the investigators estimated that there were about 500 ‘tea-pads’ in Harlem and at least 500 peddlers.”

Wiiliam H. Johnson’s Historic account of Harlem’s 1930s cannabis scene

1937: National ban on cannabis begins decades of federal prohibition

In 1937, Congress passed the Marijuana Tax Act, which explicitly criminalized cannabis. At the same time, the New York Academy of Medicine issued a report declaring marijuana did not induce violence, or insanity, or lead to addiction or other drug use, as the 1936 film Reefer Madness claimed.

Related

America’s war on drugs has been racist for a century

1940s: Malcolm Little smokes and sells weed in Harlem before becoming Malcolm X

(Eddie Adams/AP)

In his autobiography, Malcom X (born Malcolm Little) intertwines hazy descriptions of his first experiences smoking “reefer” with hazy memories of dance parties at the Roseland Ballroom, shooting craps, playing cards, and betting with a pool hall friend named Shorty. “All of us would be in somebody’s place, usually one of the girls’, and we’d be turning on the reefers making everybody’s head light, or the whisky aglow in our middles,” he wrote.

1950s: New York drug treatment programs derailed by racialized Drug War

During the 1950s and 1960s, heroin addiction across the US prompted concerns. As a result, New York passed progressive laws to support those battling heroin addiction. Cannabis, labeled a narcotic, was closely associated with heroin, despite sharing little similarities with the substance.

But New York’s rehabilitative push was short-lived. Instead, new laws instead aimed to punish drug users and sellers. The passage of the country’s harshest drug laws to date, the Rockefeller Drug Laws, came in 1973. Historians say, “In large part, the criminalization of Black drug users and dealers in New York City drove this punitive turn. By looking at New York state’s response to heroin in Harlem during the 1960s, we can better understand how racialized narratives about drug addiction impact policy.”

After World War II, heroin use spiked throughout the country, and Harlem became a central point for its distribution. The Federal Bureau of Narcotics reported that in 1964, an estimated 48,525 “active addicts” resided in the country, half of whom were believed to live in New York City. Harlem was referred to as the “Dope Capital” of the nation.

1969: Summer of Soul is the Woodstock of West 125th Street

Despite legal issues and social stigmas surrounding cannabis, the people of Harlem continued to use the plant with pride. 2022 Oscar-winner “Summer of Soul” documented the ways in which cannabis catalyzed cultural change and innovation during the time.

1972: Nixon declares Drug War, targets ‘Blacks and Hippies’

(Associated Press)

In the early 1900s, marijuana was used to justify violence and discrimination against Mexicans by border patrol agencies. Then in 1968, the Nixon White House identified two groups as domestic enemies: the antiwar left (hippies), and Black Americans. The administration decided to use drugs to declare an uncivil war. “We knew we couldn’t make it illegal to be either against the war, or Black. But by getting the public to associate the hippies with marijuana and Blacks with heroin… And then criminalizing both heavily, we could disrupt those communities. We could arrest their leaders. Raid their homes, break up their meetings, and vilify them night after night on the evening news. Did we know we were lying about the drugs? Of course we did.” 

John Ehrlichman, former Nixon domestic policy chief (2016), Harper’s Magazine

1980s: Weed influences seeds of Hip Hop

Harlem was a hotbed for the growth of early Hip Hop culture, and while cannabis wasn’t much of a topic on the records at the time, it was widely used by popular musicians and dealers. In the video above, Fab 5 Freddy, who hails from Brooklyn, explains the essential role that Harlem legacy dealers played in New York’s cannabis culture.

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1990s: Rappers make an underground legend notorious

New York cannabis legend Branson. (Calvin Stovall / Leafly)
Legacy cannabis leader Branson, who inspired dozens of iconic rap lyrics and Dave Chappelle’s character Samson in stoner cult classic ‘Half Baked.’ (Calvin Stovall / Leafly)

Initially working out of a candy store-slash-juice bar in Harlem, Branson was a major conductor and distributor of high-grade marijuana and hash oils in NYC during the early 90s. Operating in the thick of the War On Drugs, Branson was one of the rare standalone plugs that celebrity smokers visiting NYC could count on to deliver good gas. Hence the chronic name drops on songs from East Coast rappers like The Notorious B.I.G., The LOX, Nas, and Redman himself (read more classic lyrics about Branson below).

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The NYC legend behind Redman’s 20-year-old stash of Branson buds

2000s: Diplomats and Purple City brand Piff and Purple Haze

Shiest Bubz, Purple City and The Diplomats pictured together circa early-2000s. (Purple City Productions)
Shiest Bubz, Purple City and The Diplomats pictured together circa early-2000s. (Purple City Productions)

In the 2000s, legacy pioneer Shiest Bubz made his name in music with his Piff brand, mixtapes, and by founding Purple City Productions, which contributed heavily to New York’s underground mixtape scene and the careers of artists like Smoke DZA.

Bubz worked with Harlem icons Cam’ron, Jim Jones, and Juelz Santana, all three of whom are poised to follow in his footsteps as they venture into the legal cannabis industry. Bubz and company’s influence is well-documented in DVDs and tapes that once circulated nationwide. Some videos still live on YouTube and provide background to those looking to understand how guys with names like Shiest Bubz and Luka Brazi became the top dogs in New York’s budding cannabis industry heading into the 2020’s and beyond.

Just under a decade since medical cannabis returned to New York in 2014, and nearly two years since adult-use was legalized, Harlem continues to stand at the forefront of New York’s world-famous weed culture.

Dan Reagans and Calvin Stovall's Bio Image

Dan Reagans and Calvin Stovall

Dan Reagans is a veteran journalist now living in Los Angeles. The Harlem native has covered culture and media for over a decade.

Calvin Stovall is Leafly’s East Coast Editor.

View Dan Reagans and Calvin Stovall’s articles



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