A breaking story! Twitter is allowing cannabis ads!
In a huge development for the cannabis sector, Twitter has declared that starting in 2023, cannabis advertisements will be permitted on its platform. This choice was made at a time when the marijuana business is expanding and numerous states in the US have legalized marijuana use for either medical or recreational purposes.
Prior to recently, cannabis businesses frequently faced constraints from several platforms and regulatory authorities that hindered their capacity to promote. Twitter’s move to permit these ads might revolutionize the market by giving businesses a huge new channel for connecting with prospective clients.
It’s crucial to remember that Twitter’s new policy will have some restrictions. The platform will only permit advertisements from legal cannabis businesses, according to the company’s amended advertising policy. Additionally, advertisements cannot target people under the age of 21 or advocate cannabis usage in a way that promotes risky or reckless behavior.
Given that social media platforms are increasingly regarded as important marketing tools for companies, Twitter’s move to permit cannabis advertisements may have significant ramifications for the sector. Although the cannabis industry has had a difficult time promoting and marketing its goods, this move by Twitter may herald a new era in which the sector is better able to connect with potential clients and expand its clientele.
Overall, Twitter’s decision to let cannabis advertisements is a huge move for the sector and one that might have substantial effects on its development and success in the years to come. It’s conceivable that additional platforms and regulatory authorities will follow Twitter’s example and open up new chances for firms in this sector as more states continue to legalize the use of cannabis.
Twitter is allowing cannabis advertisements to run on its platform in Canadian and U.S. jurisdictions where cannabis is legal.
After updating its advertising guidelines on Wednesday, Twitter became the first social media platform in the US to permit cannabis advertising.
In a policy change made last month, Google now permits ads in California, Colorado, and Puerto Rico for topical CBD products derived from hemp with a THC concentration of less than 0.3% and medications using CBD that have received FDA approval. In the United States, Reddit and Meta both permit adverts for “topical and non-ingestible hemp-derived CBD products.”
The Twitter blog article announcing the new rules states that “the cannabis area on Twitter is exciting and engaging with individuals Tweeting about their experiences using cannabis – whether medicinally, for wellness, or for recreation – as well as suggesting brands, products, and retail locations.”
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The discussion also represents the direction that the cannabis sector is currently taking in terms of governmental and policy reform, company growth, and community impact.
According to Twitter, the policy’s relaxation will increase prospects for “ethical cannabis promotion.”
Advertisers must be pre-approved by Twitter and licensed by the appropriate authorities in both the United States and Canada. Customers under the age of 21 may not be their target market.
According to Twitter, advertisers can only choose the countries in which they have a valid online advertising license. Additionally, according to federal restrictions, commercials cannot actually advertise or advocate the sale of cannabis or CBD in the United States unless they are for topically applied, non-ingestible CBD products derived from hemp that contain less than 0.3% THC.
The updated policy also includes a number of other restrictions, such as the ban on using characters, athletes, celebrities, or images/icons that might appeal to children in advertisements, the ban on using children or pregnant women in advertisements, the ban on making false or deceptive health claims, and the ban on showing people smoking fatties.
Given who is in charge of the ship, it is not unexpected that Twitter was the first social media site to introduce marijuana advertisements. Elon Musk, the CEO, has openly acknowledged using marijuana. He even done so in an interview with Joe Rogan for a podcast.
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There are over 300,000 jobs in the cannabis industry. CTU trained me for one of them!
– Johanna Rose Makes $24.50 @ THC +
Additionally, Musk has pushed for Twitter to have fewer content controls. Soon after Musk took over, the firm reversed its COVID-19 misinformation policy.
CTU, being a cannabis business, is overjoyed to learn of this information. We hope that it prompts Twitter, YouTube, Pinterest, Facebook, Instagram Tiktok, Snapchat, and other platforms to act similarly as soon as possible! Check out the Cannabis Training University Twitter page and follow us for industry developments and cannabis fun!
What do you think of the news that Twitter is allowing cannabis ads?
What makes a great restaurant experience? The food, obviously. Service is also paramount. And the space itself can’t be overlooked.
Astoria, Queens, is full of top-notch eateries, from Greek to Vietnamese to Venezuelan. Earlier this year, they added cannabis to the menu with the opening of a handful of legal dispensaries. One of the best is Cannavita Dispensary, located at 30-30 Steinway Street.
Cannavita general manager Allie Carney and owner Marko Popovic met years ago while working in New York City’s restaurant industry. They learned the ins and outs of how to provide guests with an unforgettable dining experience. Now, they have a fleet of native Queens budtenders working with them to apply the same hospitality principals to shopping for cannabis.
“Every brand has some story behind it. We want to provide Astoria the best possible products from the cannabis market.”
Marko Popovic, co-owner of Cannavita
Cannavita is located on a street full of restaurants and stores. For commuters and munchers on the go, they provide quick work during a busy day. Cannavita’s menu offers hundreds of choices for consumers across flower and prerolls, edibles, vaporizers, and concentrates, with brands like Electraleaf, Chef For Higher, KIVA, Aeterna, and Blotter on deck. Their team largely hails from Queens as well, giving a local texture to patrons seeking recommendations.
(Christian Brown / Leafly)
“Marko and I have known each other for so many years; we come from restaurants, so now to finally have something [where] we can take that customer service and put it into reality—none of this is lost on us.”
Allie Carney, manager at Cannavita
Popovic received his CAURD license along with a silent partner who had a previous cannabis charge. Both he and Carney emphasize that equity and social justice are a huge part of Cananvita’s model. Cannavita collaborates with justice-focused organizations like the Last Prisoner Project and hosts regular social events to elevate locals’ experiences with cannabis.
“Prioritizing people, justice-involved individuals, who’ve had their lives burned by the War on Drugs. We want to make sure that we contribute to those efforts.”
Allie Carney, manager at Cannavita
Beyond Cannavita, Carney and Popovic encourage locals and visitors to indulge in the full Astoria experience when they visit. There’s an endless list of restaurants, riverside parks, and the museums (we love Museum of the Moving Image, an interactive museum that celebrates cinema, television and visual media) nearby.
As Cannavita’s one-year anniversary approaches in spring 2025, Carney says that the dispensary’s ethos is to be the best in the business, and to foster a sense of “peace and community and comfort,” for everyone who walks in the door.
(Christian Brown / Leafly)
Cannavita’s team delivers on that mission with a rich events schedule including yoga seshes in the morning and art gallery parties at night. Follow Cannavita on Leafly for updates on deals, events, and new product drops. And next time you’re in Astoria, stop by the posh storefront, which looks and feels like a luxurious tropical getaway from the concrete jungle.
This coalition of legacy operators is united and ready to thrive in New York’s legal market.
It’s been almost four years since cannabis was legalized for all adults in New York—and two years since the state’s first adult-use store opened. But many of New York’s first licensed dispensary owners are still fighting for a fair shake on the legal market.
To balance the odds, Flower City Dispensary owners Britni and Jayson Tantalo unified the New York Retail Cannabis Association (NYCRA). The NYCRA comprises hundreds of dispensary owners determined to make the most of New York’s historic licensing program. In 2021, the state’s MRTA law put those most impacted by cannabis prohibition first in line for dispensary licenses. But the road to opening has been full of unforeseen challenges.
NYCRA leaders Jayson Tantalo (left), Britni Tantalo (center) and Coss Marte (right) are demanding better regulations and protections for New York dispensary operators. (courtesy of NYCRA)
“The sad truth is that there are only a few operators that were lucky to find success and are profitable so far. A few are just breaking even, and a large share are still at the starting point from over two years ago. It has placed a major boulder on all of our backs and our families.”
NYCRA co-founder and president Britni Tantalo told Leafly that “stringent marketing and packaging regulations, limited indoor cultivation and canopy capacity, and the early entry of large out of state companies to the market put a burden on local operators.” NYCRA leaders believe the current regulations are stopping locally-owned dispensaries from growing into sustainable businesses.
This year, NYCRA and Leafly partnered to help New York dispensaries navigate the many challenges facing the new legal market. Keep reading to see how we’re helping New York dispensaries bounce back, and reach out to NYCRA to learn more about joining their community of cannabis operators.
The challenges of opening New York’s first adult-use dispensaries
“When you care about people, you will show up for them, you will fight for them and you will do everything in your power to protect them. It’s just that simple!” Britni Tantalo (far right), owner of Flower City Dispensary and co-founder and president of the New York Retail Cannabis Association. (courtesy of NYCRA)
Of the 463 licenses granted in the first round so far, only 227 are open for business. Another 1,400 or so license applicants are waiting for the state’s approval to open—but it could take until 2026 for all of them to be reviewed.
Many applicants had to secure and pay for their store’s property before receiving their license. That means some have been paying rent on commercial spaces for months without any assurances on when they’d be approved to open, if at all.
The Tantalos waited two years for approval to open Flower City before getting the green light. To make matters worse, they watched unlicensed shops spread like wildfire while they paid rent for a legal shop they couldn’t operate.
“We had to borrow against our homes, borrow from family and friends and/or downsize operations [just] to open a location. It placed everyone in a position of financial constraint and therefore mental and emotional instability.”
Britni Tantalo, Flower City Dispensary
To weather the storm, members of the New York Cannabis Retail Association embrace a philosophy of collaboration over competition.
NYCRA Vice President Jayson Tantalo explains, “We share valuable resources such as business plans, SOPs, along with just emotional support, which have proven essential for licensed operators who may not know where to start.”
Here’s why hundreds of NY dispensary openings have been delayed
After a year of paying for a storefront they couldn’t open, House of Hibernica opened in April and has grown fast in 2024. They’re no offering deliveries to all of the Bronx. (House of Hibernica)
In the Bronx, the House of Hibernica endured multiple delays before finally being cleared to open this April. “It was a whole year from when we applied for the license, to opening,” said Hibernica co-owner Bojan Trpcevski. “We had to have a store so we could apply. Then the injunction happened in 2022. So we were paying rent for a year,” Trpcevski said.
In November 2022, a judge blocked hundreds of stores from opening for six months as part of a controversial injunction. The lawsuit that caused the injunction was filed by an out of state resident who said the program’s social equity requirements violated the US constitution.
Just as the first applicants were being approved to open in 2022, multipleinjunctions placed the rollout in jeopardy. Dispensary owners were on the hook for real estate, operations costs, and private investments. Delays compounded as the state’s resources and attention went to the court case. When the first injunctions finally began to lift in May 2023, the plaintiff in one case received a license as part of a settlement agreement. By then, many owners were already 6 months behind their business projections.
Then, this October, a group of unlicensed dispensaries that were shut down for allegedly selling cannabis without a license also took the state to court, and won. They claimed they were put out of business without receiving due process as part of Mayor Eric Adams’ Operation Padlock, which has reportedly padlocked over 1,000 unlicensed shops since kicking off this spring. Last month, a judge ruled that the operation “stands against the cornerstone of American democracy and procedural due process.” The ruling could encourage unlicensed shops to re-open, adding uncertainty for operators as newly-approved stores open almost daily.
Operators like Budega’s Alex Norman have had no time to place their dreams on hold. “I started my brand three years ago in anticipation of an opportunity like this,” Norman told Leafly days after the injunction came down. “But I’m not gonna say it’s gonna stop me.” Over a year after the injunction and still not open, Norman remains dedicated to seeing things through with Budega after decades in the legacy market.
House of Hibernica’s team said they had no idea it would be this difficult when they started the process of applying. “We thought it would be similar to the restaurant business,” Trpcevski said, “because we opened a few before. We didn’t expect that we were going to wait so long, and that every small thing is going to stop the whole process.”
How much is a New York dispensary license worth?
Housing Works board member and owner of Brooklyn Legends Dispensary shows off one of New York’s first legal cannabis purchases: Pre-roll Minis by Lobo— which are still top sellers across the state nearly two years after debuting. (Calvin Stovall / Leafly)
The unforeseen delays have some license holders thinking about selling equity, or their entire license to the highest bidder. “The valuation is running from $600,000 to $800,000,” according to Daron Hudson, owner of Brooklyn Legends Dispensary, which is licensed and waiting to open. “If you have a location secured, it’s going up to $2,000,000,” Hudson told Leafly this fall.
Hudson is also a board member at Housing Works, New York’s first retail dispensary, which opened in December 2022. But opening his own store has proven much more difficult than getting the well-known nonprofit off the ground.
To help with start-up costs, the state originally promised owners a private equity fund to support store build outs. But the fund failed to launch.
“The access to capital and other resources that were promised to all of us CAURD applicants was simply not there. When you are promised a turnkey dispensary with low interest rates and access to grants from your state regulators, you don’t plan to obtain these things for yourself. When we realized that the promises were not going to be fulfilled anytime soon, if at all, we had no choice but to pivot. Most of us could not find investors because investor confidence was low due to the failed rollout.”
Britni Tantalo, Flower City Dispensary
Now, a new loan fund may provide some relief. But Hudson and other owners have already begun vetting investors who can help them get opened. And they’re finding that these new potential partners have far more leverage than the state’s regulations intended.
“I was part of the Housing Works license, I was the justice involved individual that helped get them the license. But now as an applicant myself, it hasn’t been an easy road. There’s no funding whatsoever. If you don’t have money in a shoe box somewhere, you’re left at the mercy of investors. And they’re bringing you these astronomical terms that are bleeding you out. There’s a sense of urgency to get the doors open. But I have to find somebody that I can trust to do business with for the next ten years.”
Daron Hudson, owner Brooklyn Legends Dispensary
How NYCRA and Leafly are helping New York dispensaries thrive
Leafly is proud to help bring New York dispensary owners new legal customers from across the state. Jayson Tantalo said dispensaries need help creating “brand recognition and demonstrating what legal cannabis looks like here in New York.” That’s why we’re leaning into content and activations that represent the very best of New York cannabis.
Our content partnerships with stores like Good Grades and Trends use the power of Leafly’s strain and product database to help keep shoppers informed about what they’re buying. In-person activations around the state are also helping first-time legal shoppers discover the top dispensaries and cultivators in their area. With the both the state, and federal laws, limiting the ways dispensaries and cannabis brands can advertise, every new customers counts.
“Partnering with Leafly brings tremendous value to our organization. Advertising and marketing are extremely difficult to navigate and complex to understand. By providing this platform to our members. With almost 20 years of experience in search engine optimization, I understand the challenges involved in effectively advertising. The terms being offered by Leafly to our members are particularly valuable because they make customers more accessible.”
Jayson Tantalo, Vice President of NYCRA and co-owner of Flower City Dispensary
Leafly and NYCRA also work closely with store operators to analyze data that improves their performance. We’re going the extra mile to make the cannabis industry accessible for all – including those negatively impacted by the failed war on drugs.
“I had Leafly before the legal industry even started,” said Hudson. “It was for the strains. Back in the legacy era, if somebody was selling me cannabis and said this is purple something, I’d go see what purple is on Leafly.”
Since 2010, Leafly has provided cannabis patients, users, growers, advocates, and researchers with groundbreaking data that’s helped normalize the plant in 38 legal states and over 40 counties. With New York City consuming more cannabis than any other city in the world, the state’s new legal market presents an enormous opportunity for residents and visitors to safely and responsibly support local growers and sellers.
Now let’s get to work!
Click here to find your closest New York legal dispensaries on Leafly.
We got more good news, Leafly Nation. From the frigid islands of Alaska, to a new drive-thru in Tulsa, cannabs access expands yet again. Learn about all the latest dispensary openings across the U.S.!
Got a new shop? Get it on the map. Visit Leafly Success to advertise.
Alaska
Bering Sea Buds—Unalaska, AK. Waaaay out on Alaska’s chain of islands is the new Bering Sea Buds. The remotely-located dispensary provides “a nice selection of gummies and cartridges, as well as flower — pre-roll and not” in addition to staples like lighters and pipes. Bering Sea Buds is the first local dispensary to open since the island of Unalaska overturned a city ban on commercial sales in 2016. 749 E Broadway Ave, Unalaska, AK 99685. No website.
California
(Courtesy SPARC Napa)
SPARC—Napa, CA. Opened in April. Bringing “a new, boutique-style cannabis experience to Napa,” SPARC’s fully vertical operation features sun-grown cannabis grown at a nearby farm “just over the hill” in Glen Ellen. Combining products made via sustainable practices with an “elevated shopping vibe,” SPARC’s new Napa location marks an exciting expansion for the reputed NorCal chain. 1726 Tanen St, Napa, CA 94559. https://sparc.co/store/napa/
Stiiizy—Costa Mesa, CA. Opened Oct. 5. Marking Stiiizy’s 36th retail shop to open in California, the bestselling brand’s latest flagship location in Costa Mesa brings a new twist to the store formally known as STIIIZY South Coast. 675 Paularino Ave, Costa Mesa, CA 92626.
Pipeline—San Francisco, CA. Opened in October, the ‘Pipeline’ brand of San Francisco stores expands from the Sunset and North Beach to the Portola neighborhood near the southern edge of The City. 2490 San Bruno Ave, San Francisco, CA 94134.
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Colorado
Star Buds—Brighton, CO. Opened Oct. 31. The 22nd location for leading Colorado cannabis dispensary chain Star Buds marks the first for the city of Brighton, which approved recreational cannabis sales back in February. Promising “exceptional service” and “top-quality products,” the newest store from multi-state operator Star Buds will also “cater to underserved communities in nearby areas.” 570 N. 7th St, Brighton, CO, 80216.
Connecticut
Higher Collective—Bridgeport, CT. Opened Oct. 11. Dedicated to fostering social equity, cannabis retail brand Higher Collective launched its latest store in Bridgeport, CT earlier this month. In addition to providing a “Flower U” educational space, Higher Collective has also partnered with regional nonprofit Black Rock Food Pantry to serve as an ongoing donation hub as a means of supporting local community efforts year-round. 3369 Fairfield Ave, Bridgeport, CT 06605.
Illinois
Bloc Avondale—Chicago, IL. Opened Oct. 18. Chicago’s Northwest Side gained a Latino- and woman-owned dispensary earlier this month when Bloc Avondale opened under the first social equity license issued in the area. Marking the 11th store for nationwide operator Justice Cannabis Co., the shop also features work by local artists in addition to a full menu of products. 3545 N Kedzie Ave, Chicago, IL 60618.
Maine
Cheech & Chong’s Dispensoria—Portland, ME. Opened Oct. 10. Two stoner legends bring their zany brand of quality cannabis to Maine with the opening of Cheech & Chong’s Dispensoria in Portland. With additional stores expected to open nearby in Bangor and Milo in the near future, customers can look forward to “an array of cannabis products, including gummies, chocolates and pre-rolls” plus plenty of cheeky aesthetic nods to the pair’s long career. 58 Exchange St, Portland, ME 04101.
Minnesota
Island Peži—Welch, MN. Opened July 28. Marking the latest cannabis store to open on tribal land in Minnesota, Island Peži is conveniently located about 40 minutes away from St. Paul. Owned and operated by members of the Prairie Island Indian Community, the ethos of Island Peži celebrates “the power of diversity, both in our products and our people.” 6030 Sturgeon Lake Rd, Welch, MN 55089. https://www.islandpezi.com/
Missouri
CODES Cannabis—Jefferson, MO. Opened Oct. 23. Earlier this month, top Missouri cannabis flower brand CODES celebrated the launch of its 17th dispensary. Located in Jefferson City, the store boasts a “supreme flower collection” among a full selection of premium products. They include handpicked strains and the company’s innovative all-in-one vape, The CODE. 3205 Missouri Blvd, Jefferson City, MO 65109. https://codesdispensary.com/location/jefferson-city-mo/
New Jersey
Cannabis Training Academy—Trenton, New Jersey. Opened Oct. 16. Created in partnership with the New Jersey Business Action Center and the New Jersey Cannabis Regulatory Commission, the Cannabis Training Academy will provide “no-cost, online cannabis educational platform aids and [education to] current and aspiring cannabis business owners.” https://www.nj.gov/state/bac/cannabis-training/about/
Oklahoma
Headies—Tulsa, OK. Opened Oct. 20. Rev those motors because medical cannabis dispensary chain Headies has a new drive-through location in Tulsa! Featuring premium products that range “from traditional flower to modern methods,” Headies’ new drive-offers a remarkably quick and convenient way for Tulsa residents to shop for cannabis. 7315 S Memorial Dr, Tulsa, OK 74133.
Did we miss any? Leave a comment with a new one.
Got a new shop? Get it on the map. Visit Leafly Success to advertise.
