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Social Media And Marijuana

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Twitter becoming X has been big news, the global online chatroom has been stirring the pot since Elon Musk acquired the company for $44 billion. In February of this year, Twitter (now  X) updated its advertising policy to allow cannabis ads on the platform in states where cannabis is legal. A huge win for market and makes them a rarity.  It seems social media and marijuana, ugh when it comes to growing the industry.

With 90% of the public ok with some form of legal cannabis, you would think social media would be more accepting. But actually, marijuana falls into a similar category as alcohol with some of the largest players.

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Here is a quick review of the policies.

Meta (Facebook and Instagram)

Meta prohibits the advertising of cannabis, topical CBD, ingestible hemp products, and CBD products such as hemp seeds and ingestible CBD. However, Meta now allows limited CBD and hemp advertising on apps like Facebook and Instagram for educational, advocacy, and public service announcement purposes.

Meta allows alcohol advertising under certain restrictions and with strict guidelines.

TikTok

TikTok prohibits paid advertising for cannabis.

TikTok prohibits ads promoting alcoholic beverages such as wine, beer, spirits, etc. They also prohibit ads for alcohol clubs/subscription services, alcohol making kits, and alcohol-sponsored events

RELATED: Easy, Cool, Cannabis Drink Recipes For A Hot, Sultry Day

YouTube

YouTube’s policies prohibit content that endangers the emotional and physical well-being of minors, including promoting products that contain drugs, nicotine, or controlled substances. YouTube’s policies also consider the nature of the upload, such as whether it is educational, documentary, scientific, or artistic in nature.

As of June 2021, YouTube no longer accepts Masthead Ads from certain verticals, including alcohol.

edible marijuana
Photo by Vanessa Nunes/Getty Images

A study demonstrates the ways in which cannabis is promoted on social media apps, and how this has opened up the market to include people who don’t fit the typical stoner stereotype.

The study, published in Crime, Media, Culture: An International Journal, found that women have slowly introduced themselves into the equation, disrupting what’s traditionally thought of as a cannabis consumer. These women promote cannabis in different ways, incorporating it into their daily lives and activities.

RELATED: How To Be Mindful When Smoking Weed (And Why It’s Important)

Researchers used Instagram as their social media platform of choice, analyzing illegal sellers in Switzerland with “cannabis influencers” in the U.S., and spotting their differences. Researchers found that cannabis influencers were challenging what has long been considered appealing to cannabis markets, something that could have a global impact.

“Our findings show that cannabis influencers on Instagram are changing the stereotypical characteristics of illegal cannabis culture as being almost entirely dominated by men, to one where cannabis is represented as a desirable accessory in certain feminine lifestyles,” write the study’s researchers. These influencers painted cannabis as an activity that can be pursued by mothers, people who are invested in their physical and mental health, and more.

turned on gold iphone 6

Study authors recognize how cannabis influencers have had to get creative on platforms like Instagram considering how the app prevents its sale and censors its content. In their posts, influencers make it clear that they’re not selling cannabis and are simply endorsing it, tying it to appealing images and to a lifestyle that other people are interested in replicating.

“When cannabis is marketed by legal influencers rather than illegal dealers, we find a shift in the use of symbols related to amateurism versus professionalism, intimacy and lifestyle and argue that these changes are bound up with how the influencers do gender differently than sellers,” explain the researchers

RELATED: Why Your Marijuana Tolerance Break Isn’t Working

Marijuana use has evolved over the years, becoming less of a taboo topic and something that can be discussed and consumed openly. In places where the drug is legal, it makes sense social media always promotion as something that’s just another activity to partake in.



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Could You Help Your Lips With CBD Balm

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Spring has arrived and so has the sunny.  While most want to soak in the rays – your lips might need a bit of help.

The summer sun brings out the kid in us, water activities, sun bathing, sports, or just long walks….but our lips might not be so excited. Lips are vulnerable to EV rays and often get forgotten. The skin on the lips can’t produce its own natural moisture or protective oils, making it more prone to drying out, so it is important to give them a little assistance.  Could you help your lips with CBD balm…yes, and here is why.

RELATED: The Most Popular Marijuana Flavors

From simple Chapstick to Chanel lip balms, the global market in just lips balms (not counting lipstick, glosses, and other lip products) is expected to hit close to $850 million this year.  Not only do the products help the lips stay healthy, they can prevent cancer with a sun screen, so it is important.  A CBD lip balm can have extra benefits.

this company is transforming lip balm into a luxury cannabis brand
Photo by StockSnap via Pixabay

It’s antibacterial and antioxidant

CBD is known for its antibacterial and antioxidant properties, which, when applied to lip balm, lead to more protection for your skin and to reducing element overexposure. When experiencing symptoms of the flu, cold sores, inflammation or allergies, CBD lip balm can reduce redness and irritation.

The oil is packed with vitamins

Most CBD products are full of vitamins like A, C and E and hemp oil. These vitamins promote healthy skin and slow down its natural aging process.  It gives them a healthy appearance and a natural glow.

Everything You Should Know About CBD Lip Balm
Photo by Matthew Henry via Stocksnap

RELATED: The Best Tips To Up Your Intimacy Game While High

It prevents flaky lips

Drinking enough water is key to keep your body hydrated, especially in the heat. Lips are one of the first places to show signs of dehydration. Good lip balms provide the pathway avoiding them becoming dry and flaky. Lip balms with quality CBD oil creates a seal which can make your lips moist for longer periods of time.

It can treat severely chapped lips

Things happen and before you know it, the lips are painful and chapped. A CBD balm can can help severely chapped thanks to CBD’s healing properties. Unlike the compounds found in everyday lip balms, CBD oil can treat skin blemishes much faster, helping heal superficial cuts, protecting you against weather and more.

Could you help your lips with CBD balm, you bet your summer smile it can.

 



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Key Things To Know About Hemp And Marijuana Drinks

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Hemp and marijuana beverages represent about $4 billion in sales and are only going to get bigger.  Tasty, intoxicating, and available in most states, here are some key things to know about hemp and marijuana drinks. You might enjoy either or both, but where, how and what happens varies between the two.

RELATED: Are CBD Drinks Legal?

Hemp or CBD drinks are created by infusing hemp extract, derived from the cannabis plant, into a liquid base. The most popular hemp-infused drinks include water, juice, tea, and coffee. One of the big differences between marijuana and hemp drinks is the “high”. With  Delta-9 hemp, consumers tend to have a more intense experience and comes on faster than THC.  It is a euphoric high when altered sensory perception and a sense of relaxation.

study proves that cbd reduces some of the mental impairment caused by thc
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THC or marijuana drinks require digestion (like an edible) for the THC to hit the bloodstream. It takes between 15-20 minutes to kick in, with the effects peaking after approximately 45 minutes. The high from marijuana beverage can be unpredictable, and potentially more intense.

Another big difference is 47 of the 50 U.S. states and DC have legalized the sale and use of hemp-derived CBD products. Bayou City in Texas is a huge brand which sales in mainstream retailers.  Cannabis drinks, a growing market but still way behind gummies, can only be purchased in the 24 legal recreational states.

RELATED: Do CBD Gummies Actually Work?

Additional scientists determined liners inside aluminum cans cause the drinks to lose their potency. These liners are used for different reasons, among them extending the product’s shelf life, preventing the corrosion of the can and, most importantly, protecting the flavor of the drinks themselves. Without these liners, the natural metallic taste of aluminum would seep into the drinks.

“Our theory is the cannabis material, the droplets, will stick to the liner and cling on it. When you open the can to take a drink, it will lose its potency,” said Vertosa founder, Harold Han.



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Senate Leadership Pushes End of Federal Prohibition Of Cannabis

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In a big week for the marijuana industry and a surprise to most of the industry, Senators Schumer (D-NY), (Murray D-WA), Wyden (D-OR), Cory Booker (D-NJ) and 14 others have deduced to follow the public and make a change.  As of today, Senate leadership pushes end of federal prohibition of cannabis.

Senator Patty Murray, a senior member and former Chair of the Senate Committee on Health, Education, Labor, and Pensions (HELP) has long been a champion of veterans.  This falls in line with PTSD treatments and with the American Medical Association’s backing of rescheduling and more medical research to see how the cannabis plant can help more patients.

RELATED: California or New York, Which Has The Biggest Marijuana Mess

They have reintroduced the Cannabis Administration and Opportunity Act (CAOA), legislation that would end the harmful federal prohibition of cannabis by removing cannabis from the list of federally controlled substances and empowering states to create their own laws. This legislation would be a historic step toward rectifying the failed policies of the War on Drugs and would help federal law better reflect the will of the vast majority of Americans, 91% of whom believe that cannabis should be legalized for either adult or medical use.

“It is far past time that the federal government catch up to Washington state when it comes to cannabis laws. This legislation is about bringing cannabis regulations into the 21st century with common-sense reforms to promote public safety and public health, and undo deeply unjust laws that have for decades disproportionally harmed people of color,” said Senator Murray.  “The Cannabis Administration and Opportunity Act will help set us on a safe and responsible pathway to legalization—I’ll keep working to secure the necessary support to get it done.” 

Sen. Patty Murray
Photo by Anna Moneymaker/Getty Images

The Cannabis Administration and Opportunity Act establishes a federal regulatory framework to protect public health and safety, prioritizes restorative and economic justice to help undo harm caused by the War on Drugs, ends discrimination in the provision of federal benefits on the basis of cannabis use, provides major investments for cannabis research, and strengthens worker protections. By decriminalizing cannabis at the federal level, the CAOA also ensures that state-legal cannabis businesses or those in adjacent industries will no longer be denied access to bank accounts or financial services simply because of their ties to cannabis.

The Cannabis Administration and Opportunity Act:

  • Protects public health by:
    • Establishing a Center for Cannabis Products to regulate production, labeling, distribution, sales and other manufacturing and retail elements of the cannabis industry.
    • Instructing the FDA to establish standards for labeling of cannabis products, including potency, doses, servings, place of manufacture, and directions for use.
    • Establishing programs and funding to prevent youth cannabis use.
    • Increasing funding for comprehensive opioid, stimulant, and substance use disorder treatment.
  • Protects public safety by:
    • Removing cannabis from the Controlled Substances Act and eliminating federal prohibitions in states that have chosen to legalize medical cannabis, or adult-use cannabis.
    • Retaining federal prohibitions on trafficking of cannabis in violation of state law; establishing a grant program to help departments combat black market cannabis.
    • Requiring the Department of Transportation (DOT) to create standards for cannabis-impaired driving.
    • Directing the National Highway Traffic Safety Administration (NHTSA) to collect data on cannabis-impaired driving, create educational materials on “best practices,” and carry out media campaigns.
    • Incentivizing states to adopt cannabis open container prohibitions.
  • Regulates and taxes cannabis by:
    • Transferring federal jurisdiction over cannabis to the Alcohol and Tobacco Tax and Trade Bureau (TTB).
    • Eliminating the tax code’s restriction on cannabis businesses claiming deductions for business expenses, and implementing an excise tax on cannabis products.
    • Establishing market competition rules meant to protect independent producers, wholesalers, and retailers and prevent anti-competitive behavior.
  • Encourages cannabis research by:
    • Requiring the Government Accountability Office (GAO) to study and report on metrics that may be impacted by cannabis legalization.
    • Requiring the Department of Health and Human Services (HHS) and National Institutes of Health (NIH) to conduct or support research on the impacts of cannabis.
    • Requiring the VA to carry out a series of clinical trials studying the effects of medical cannabis on the health outcomes of veterans diagnosed with chronic pain and post-traumatic stress disorder.
    • Requiring the Bureau of Labor Statistics to regularly compile and publicize data on the demographics of business owners and employees in the cannabis industry.
    • Establishing grants to build up cannabis research capacity at institutions of higher education, with a particular focus on minority-serving institutions and Historically Black Colleges and Universities.
  • Prioritizes restorative and economic justice by:
    • Using federal tax revenue to fund an Opportunity Trust Fund to reinvest in communities and individuals most harmed by the failed War on Drugs.
    • Establishing a Cannabis Justice Office at the Department of Justice’s Office of Justice Programs
    • Establishing a grant program to provide funding to help minimize barriers to cannabis licensing and employment for individuals adversely impacted by the War on Drugs.
    • Establishing expedited FDA review of drugs containing cannabis manufactured by small businesses owned by socially and economically disadvantaged individuals.
    • Directing the Secretary of Housing and Urban Development to establish a grant program to provide communities whose residents have been disproportionately affected by the War on Drugs with additional funding to address the housing, economic, and community development needs of such residents.
    • Initiating automatic expungement of federal non-violent cannabis offenses and allows an individual currently serving time in federal prison for nonviolent cannabis offense to petition a court for resentencing.
    • Disallowing the denial of any benefits or protections under immigration law to any noncitizen based on their use or possession of cannabis.
    • Prevents discrimination in the provision of federal benefits against people who use cannabis.
  • Strengthens workers’ rights by:
    • Removing unnecessary federal employee pre-employment and random drug testing for cannabis
    • Ensuring worker protections for those employed in the cannabis industry.
    • Establishing grants for community-based education, outreach, and enforcement of workers’ rights in the cannabis industry.

RELATED: Cannabis Industry Employs The Same As These Companies

The Cannabis Administration and Opportunity Act is co-sponsored by U.S. Senators Jeff Merkley (D-OR), Kirsten Gillibrand (D-NY), Elizabeth Warren (D-MA), Ed Markey (D-MA), Michael Bennet (D-CO), Gary Peters (D-MI), Tina Smith (D-MN), John Hickenlooper (D-CO), Ben Ray Luján (D-NM), Alex Padilla (D-CA), Peter Welch (D-VT), Rev. Raphael Warnock (D-GA), John Fetterman (D-PA), and Laphonza Butler (D-CA).

Senator Murray has been a leader on common-sense cannabis reforms. She helped introduce the Cannabis Administration and Opportunity Act last Congress, and in 2017, she first introduced the Secure and Fair Enforcement (SAFE) Banking Act which would allow state-legal cannabis businesses to access banking services. She has reintroduced the bill multiple times and is pushing hard for its passage. An updated version of the legislation—the Safe and Fair Enforcement Regulation (SAFER) Banking Act of 2023, which Murray also cosponsored—passed through committee after a bipartisan markup last fall.



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